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THEGOODOLDDAYS
WELCOMETOTODAY
...ANDITGETSWORSE
MOZCASTSERPSWITHVERTICALS
NEWSRESULTS
IMAGERESULTS
IN-DEPTHARTICLES
(JUNE 30, 2015)
ADDINTHEKNOWLEDGEGRAPH
KNOWLEDGEPANELS
KNOWLEDGECARDS
FEATUREDSNIPPETS
VERTICALS
ADDINSOMEENHANCEMENTS
VIDEOTHUMBNAILS
MEGA-VIDEOS
REVIEWSTARS
EXPANDEDSITELINKS
KNOWLEDGE GRAPH
VERTICALS
ADDINSOMELOCALFLAVOR
LOCALPACKS
LOCAL1-BOXES
SNACKPACKS
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS
ANDFINALLY,LET’SGETPAID
PAIDSHOPPING
ADWORDSADS
LOCAL ENTITIES
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS
REVENGE OF THE
KNOWLEDGE
KNOWLEDGECARDS
KNOWLEDGEPANELS
KGISANECOSYSTEM
ENDLESSANSWERS?
HUMAN-EDITED
KNOWLEDGE
DOESN’TSCALE
FEATUREDSNIPPETS
BUILTONYOURDATA
AWORKINPROGRESS
WHAT’SAQUESTION?
DOUBLETHEANSWERS
IT’SJUSTBEGINNING*INTESTING*
AREANSWERS
BEINGDRIVEN
BYMOBILE?
ISYOURNICHE
SAFEFROM
DISRUPTION?
ISITREALLYMYDATA?
WHATIFICHANGEIT?
SIXMONTHSLATER…
PULLEDFROMPAGE1
COULDWESTEALIT?
SIXWEEKSLATER…
ACTNOW,CASHITIN
THERISEOFGOOGLE
CONTENTKING
DEFINITIVEANSWERS
DOMINANTENTITIES
VERTICALTAKEOVERS
DATAPARTNERSHIPS
COMPETITIVETOOLS
SMARTALGOS
LEADTOSMART
DATACURATION
CURATORTOCREATOR
MOREISONTHEWAY*INTESTING*
WHATNICHEISNEXT?*CONCEPT*
BUILDDEEPCONTENT
ADDVALUE&INSIGHT
BRINGYOURA+GAME
ITCAMEFROMTHE
MOBILESERPS
LETSTALKABOUTMOBILEGEDDON
GOOGLEGOTWHATTHEYWANTED
OVERHALFOFUSAGEISMOBILE
MOSTACTIVITYSTARTSONMOBILE
Towardstheend of last year we
launchedsome prettybig design
improvementsfor Search on mobile
and tabletdevices (mobile first! :-).
-- JonWiley (Google)
WELCOMETOTHEMOBILE-FIRSTERA
DESKTOPCAROUSELS
CAROUSELS
WERECREATED
FORMOBILE
DESKTOPSNACKPACK
SNACKPACKS
WEREBUILT
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REMEMBERTHISONE?
NEWCONTENT
DOMINATES
ONMOBILE
RUNYOURNUMBERS
ATTACKOFTHE
AD HYBRIDS
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PAIDONLINEMOVIES
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PAIDMUSIC,PART2
ISTHISACLOAKEDAD?
GOOGLEISA
COMMERCIAL
ECOSYSTEM
APPPACKSCAN
REPLACEUPTO6
ORGANICSPOTS
LOOKTOMOBILE
TOSEETHE
FUTUREOFADS
ISTHISTHEFUTURE?*CONCEPT*
COULDADSESCAPE?*CONCEPT*
EXPLOREALLOPTIONS
CANWESURVIVE
THEFUTURE?
DISAPPEARINGSERPS?
WILLVOICE
BETHEDEATH
OFSERPS?
WHATIFEVEN
KEYWORDS
DON’TMATTER?
TODAY,THISMATTERS
SO,BURYYOURHEAD…
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SHORTTACTICS,LONGSTRATEGY
Surviving Google: SEO in 2020

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Surviving Google: SEO in 2020