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Black Belt for Sales “Lite”,[object Object],A Powerful Tool to Generate Prospects and Sales,[object Object]
Why Use LinkedIn?,[object Object],100 million users in over 200 countries,[object Object],>1 new member joins LinkedIn every second,[object Object],Top Executives from all Fortune 500 companies are on LinkedIn,[object Object],They’ve “won” the business social network battle,[object Object],Average income of LinkedIn User > $109,000,[object Object],70% of LinkedIn Users earn $60,000+,[object Object],57% using LinkedIn for marketing purposes have acquired a client (61% for B2B)*,[object Object],* HubSpot2011 State of Inbound Marketing,[object Object]
1st degree,[object Object],Building a profile for sales,[object Object]
Personal Profile ,[object Object],Headline,[object Object],[object Object],	(functional),[object Object],[object Object],(target market),[object Object],[object Object],[object Object]
Optimizing Your Profile for Search,[object Object],Pick a 2-3 word phrase (may want to use Google Adwords keyword tool to pick a phrase that enough people search on, but isn’t most popular),[object Object],Phrase should be in: ,[object Object],[object Object]
Summary
Specialties
Title of current or most recent position
Title of at least 1 other recent past position
Use as often as possible in position descriptions,[object Object]
Applications,[object Object]
2nd degree,[object Object],Building Your LinkedIn Network,[object Object]
Networking Philosophy,[object Object],LION   TopLinked,[object Object]
Power of LinkedIn,[object Object]
Importing Contacts,[object Object]
3rd degree,[object Object],Finding prospects,[object Object]
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
4th degree,[object Object],Connecting with prospects,[object Object]
Develop a Strategy,[object Object],Where’s the leverage?,[object Object],Strength of Relationship ,[object Object],Between you and your connection,[object Object],Between your connection and the prospect,[object Object],Is there more than one way to get to the prospect? If so, identify multiple strategies.,[object Object],Timing: When is the best time to act?,[object Object]
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
Linkedin Ninja Black Belt for Sales - "Lite"
6thdegree,[object Object],Using groups,[object Object]
Groups,[object Object]
Groups,[object Object],Perfect for hunting and farming,[object Object],Recent Study on B2B Lead Gen: 38% of traffic originating from LinkedIn Groups resulted in a completed form on company website,[object Object],Since each group has it’s own owner, the rules and opportunities differ for each group,[object Object],Join groups of your target market – not your competitors,[object Object],Can message group members even if not connected,[object Object],Start your own group to create your own circle of influence,[object Object]
7thdegree,[object Object],Using answers and applications,[object Object]
Answers,[object Object]
Answers,[object Object]
8thdegree,[object Object],Managing connections and prospects,[object Object]
Tagging Connections,[object Object]

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Linkedin Ninja Black Belt for Sales - "Lite"