Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Ipod ipadmarket[1]

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Prochain SlideShare
iPhone Advertising
iPhone Advertising
Chargement dans…3
×

Consultez-les par la suite

1 sur 9 Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Publicité

Similaire à Ipod ipadmarket[1] (20)

Ipod ipadmarket[1]

  1. 1. iPad Market<br /><ul><li> 3.2 million iPads sold as of September 1, 2010
  2. 2. iPads are offered as wifi or wifi+3G on AT&T and Verizon networks.</li></ul>Source: Asymco (www.asymco.com)<br />
  3. 3. iPad Demographics: Age<br />
  4. 4. iPad Demographics: Income & Devices <br />39% of iPad users have a household income of $80,000 or more.<br />Source: Nielsen Connected Devices Playbook 2010<br /><ul><li>48% of iPad users own an iPhone; 94% are categorized as having “solid wealth and strong incomes.” </li></ul> Source: Yahoo Apple iPad User Analysis – Phase II<br />
  5. 5. Potential iPad Market<br />Assuming only half of iPads sold are wifi+3G (no official numbers are released) and the 48% of iPad users who also have an iPhone will not use this service, ? of iPad owners are potential customers<br />Potential market size charging a competitive $20/month would be <br />
  6. 6. iPod Touch Market<br />45.2 million iPod touches sold before September 1, 2010<br />iPod touches are 37.7% of iOS devices<br />Source: Asymco(www.asymco.com)<br />
  7. 7. iPod Touch Demographics: Age<br />Source: AdMob Mobile Metrics Report, January 2010<br />
  8. 8. iPod Touch Demographics: Income<br />“iPod touch owners are less wealthy. 78% of iPhone users have a household income of $25,000 or more, compared with 66% of iPod touch users”<br />Source: comScore/AdMob survey (tech.fortune.cnn.com)<br />
  9. 9. iPod Touch Demographics: Purchase Intent<br />
  10. 10. Potential iPod Touch Market<br /><ul><li>23% of iPod touch users are between 18 and 44 years old
  11. 11. 34% of iPod touch users have a household income above $25,000.
  12. 12. 32% of iPod touch users have a purchase intent for other electronics
  13. 13. Could potentially capture ? of iPod touch market for internet service, which would equate to providing internet for ? iPod touches
  14. 14. To be competitive with other services, if mobile internet is offered for $20/month, the market size would be</li>

×