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The short story of
Dr. Balazs Csorjan
investment promotion specialist
I have two master
degrees from the University
of Debrecen, Hungary.
In 1998 I achieved an MSc
degree in economics and
business administration, in 2005
an MSc degree in law.
1998 - 2002
I worked for a bank as a
corporate loan officer, for a
leasing company as a business
development manager and for
the Municipality of Debrecen as
I still feel lucky to have the chance to work
for the oldest and maybe the best Eastern
European investment promotion agency:
the ITD Hungary.
As a branch manager and later as a
regional director, I took part in 300+ site
selection projects. We managed the
formation of a new IT & global business
services (SSC) industry in Debrecen City,
the Pharmapolis Health Industry Cluster,
and attracted more added-value
businesses of global food, automotive,
electronic and logistic industries.
The settled companies created
4,000+ local jobs in manufacturing,
service and logistic business.
Financial Times’ fDi Magazine
ranked my region as the nr.1
Eastern European location, based
on fDi strategy.
After 18 years, ITD Hungary was
shut down by a new government.
As a independent investment
promotion specialist, I worked and
work for more Hungarian business
parks and local governments, with a
special focus on FDI project
My investment promotion blog,
‘Business Park Institute’ provides
ideas and guides for economic
My client, Polgar Industrial and Logistic
Park was awarded the ‘Industrial Park of
the Year 2011”.
The leading Eastern Hungarian logistic
park attracted the logistic activities of Jabil
Circuit (electronics), Toyota Tsusho
(automotive), Electrolux (white goods),
Gyermelyi (food processing).
I am responsible for all investment
promotion activities of the local
government Hajduboszormeny, Hungary.
I’m also involved into the strategic
planning and implementation of 2014-20
economic development programme of the
municipality, including business park
development, place branding and HR
I’m involved as an investment promotion
coach into the start-up phase of EDC
Debrecen Urban and Economic
Development Center. I coach EDC staff to
create the Debrecen Investment
Promotion Program for 2014-2020. I also
organize “investment promotion
simulations”: workshops about specific
investment promotion tasks, and after
workshops I coach EDC employees to
deepen their knowledge.
I’m a validated ad-hoc expert on local
promotion in EU’s urban development
programme, URBACT III.
I have special expertise in FDI project acquisition, with a strong focus
on social media marketing. Via economic development blogging, slidesharing and
YouTube channels, economic developers can create useful and interesting content
for site selection teams, to support their job. In my experiences, the online support of
site selection can generate similar number of investment leads than classical
investment promotion activities - but on a much modester cost level.
Investment promotion coaching
As an internal and permanent consultant, I can help you and your colleagues to
improve your investment promotion skills, especially when its about FDI project
acquisition. prospecting new investors and advancing your team’s effectivenes to
manage long listed companies into job-creating investors.
● married; my wife works for a Hungarian
philharmonic orchestra as the head of artistic
● my twin daughters was born in 2011
● I play basketball, squash and I jog
● My Myers-Briggs index is ENFJ
● I’m one of the editors of a Hungarian wine and
I hope to hear about you soon:
csorjan @ businessparkinstitute.com