Cavin Griffiths, Executive Business Intelligence at Telkom discusses important of Business Intelligence in large organisations and the value add over time as more people buy into the philosophy.

1. Cavin Griffiths Executive: Business Intelligence Telkom SA Limited 16 th May 2007 Business Intelligence Analysts: The key to BI success

3. Reporting applications RULES & CULTURE KNOWLEDGE INFORMATION DATA WISDOM Trends & Patterns Implement & use Human mind Experience Plans, processes, system changes Analytical tools Data warehouse

8. How to Design Measures TRUTH TEST. Neely, A. D., Mills, J. F., Gregory, M. J., Richards, A. H., Platts, K. W., & Bourne, M.C.S., (2001), Getting the measure of your business, Cambridge University Press, Cambridge Measure Purpose Target Who measures ? Source of data the data? Who acts on Notes Frequency Relates to Formula What do they do?

9. Is the measure definitely measuring what it’s meant to measure? Is the measure only measuring what it’s meant to measure? Is the measure consistent whenever or whoever measures? Is any ambiguity possible in interpretation of the results? Can the data be readily communicated and easily understood? Can, and will, the data be acted upon? Is it going to be worth the cost of collecting and analysing the data? Can the data be analysed soon enough so that action can be taken? Will the measure encourage any undesirable behaviours? Test the Measures You design... The truth test The focus test The consistency test The clarity test The access test The “so what” test The cost test The timeliness test The gaming test

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14. Cavin Griffiths Executive: Business Intelligence Telkom SA Thank -you