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Redefining Business Ownership




Changing Skin. Changing Lives.
                                                   CONFIDENTIAL   [1]
Partnering with Entrepreneurs to
Deliver Breakthrough Skincare Solutions
    and Substantial Income Potential
Convergence is Creating New Business Opportunities


+$2.5 Billion Spent
                                                                Breakthroughs
   Annually on
                                                                  In Skincare
    Anti-aging



                            TRADITIONAL
                         Business Models are
                              OBSOLETE


                                                                  Shift in
   Rise of the
                                                               Power from
     Social
                                                              Corporations to
    Economy
                                                                Individuals
                                                                         CONFIDENTIAL   [3]
The Right Business Model,
     at the Right Time, in the Right Market


Products                                      Presence
Clinically Proven Solutions                   Trusted Dermatologists,
That Deliver Results                          Established Brand




Support                                       Direct Sales Model
to Monetize                                   with Low Cost
the Value                                     of Entry,
of Your Network                               High Profit Potential

Programs                                      Profit

                                                                        CONFIDENTIAL   [4]
Presence




           CONFIDENTIAL [ 11 ]
Trusted Dermatologists


Two of the Most Recognized
Names in Skincare

                                 “                                              ”
                                                         dream
                                     AA Dermatological’sDreamteam
                                      dermatological dream Team
                                        A dermatological Health team.
                                            — Women
                                           -Women’s Health
                                        -Womens’ Health


                                Successful Entrepreneurs
                                Trained at Stanford University School of
                                 Medicine
                                Creators of Proactiv®, the World’s Most
                                 Successful Acne Treatment
                                Redefined the Market for Acne Skincare,
                                 Redefining Anti-aging Skincare




                                                                     CONFIDENTIAL [ 12 ]
Our Direct Sales Model
Focuses on Where the Power Resides




                         2010
                          Direct Sales

                   the        Rising Star in Direct Sales


       2007
       Retail Sales

       A Leading           Clinical Skincare Line in Prestige Department Stores

                                                                         CONFIDENTIAL [ 15 ]
Dermatologists’ House Call
Clinically Proven Benefits

Average Improvement                                                                           Before Treatment*
54%                                                                 Radiance
51%                                                         Even Skin Tone
48%                                                                Fine Lines
46%                                                                  Wrinkles
43%                                                            Visible Pores
43%                                                            Brown Spots
36%                                                                  Softness

% of Participants Experiencing an Improvement                                                 After Treatment*
100%                                                             Skin Texture
89%                                                                  Fine Lines
84%                                                                      Overall
84%                                                           Moisturization
68%                                                                   Firmness
53%                                                          Even Skin Tone
36%                                                                   Pore Size
 Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet                      CONFIDENTIAL   [9]
TRANSFORMATIVE RESULTS
    Before    After




                         CONFIDENTIAL   [ 10 ]
Established Brand with Significant Media Coverage




 Print                                            Television                                 Web

                        More Media Coverage
                                       Than Any Other Direct Selling Company
 Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising         CONFIDENTIAL [ 13 ]
Customer Care            Assessment Tools           Training

Email and Phone Access   Sophisticated              Ongoing Skincare
to Registered Nurses     “Prescription” Tools and   and award-winning
with Dermatology         Guidelines for             Business Education
Experience               Determining                From Leaders in
                         Skincare Needs             the Field
Building Your Business Anytime, Anywhere
LUXURY TRAVEL
A Business Opportunity
for Entrepreneurs with Diverse Backgrounds

    Stay-at-Home Mother & Wife of Former Major League Baseball Player
  Country Music Writer | Corporate Chief Financial Officer | Aesthetician
     Elementary School Teacher | Luxury Real Estate Agent | Attorney




      Home Schooling Mom | Pharmaceutical Sales Representative
    Beauty Industry Marketing Executive | General Contractor / Builder
Former Professional Figure Skater | Public Relations Executive | Artist &
 Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

                                                                    CONFIDENTIAL [ 20 ]
Start Your Own Business Today



                                         It Takes Minutes to Get Started


                                      Complete Online Application
                                      Choose Your Product




                                        IMMEDIATE…
                                … Creation of Personalized Storefront
                                … Access to Business Tools
                                … Delivery of Display Products and Materials



                                                                           CONFIDENTIAL [ 21 ]
Getting Started
Basic Business Kit $695   RFx Big Success Kit $995
$1300 in value            $1800 in value
The Right Business Model,
     at the Right Time, in the Right Market


Products                                      Presence




Programs                                      Profit

                                                         CONFIDENTIAL [ 22 ]
Ground Floor Opportunity

      The Power of Being 1st

                               • Positioned to dominate market

                               • Residual Income potential

                               • Exciting and rewarding
                               lifestyle

                               • Expanding globally in 3-5
                               years

   Being first only happens ONCE… timing is everything
Imagine if you partnered with the Doctors when they
 created Proactiv® and transformed the acne market.
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Biz presentation

  • 1.
  • 2. Redefining Business Ownership Changing Skin. Changing Lives. CONFIDENTIAL [1]
  • 3. Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions and Substantial Income Potential
  • 4. Convergence is Creating New Business Opportunities +$2.5 Billion Spent Breakthroughs Annually on In Skincare Anti-aging TRADITIONAL Business Models are OBSOLETE Shift in Rise of the Power from Social Corporations to Economy Individuals CONFIDENTIAL [3]
  • 5. The Right Business Model, at the Right Time, in the Right Market Products Presence Clinically Proven Solutions Trusted Dermatologists, That Deliver Results Established Brand Support Direct Sales Model to Monetize with Low Cost the Value of Entry, of Your Network High Profit Potential Programs Profit CONFIDENTIAL [4]
  • 6. Presence CONFIDENTIAL [ 11 ]
  • 7. Trusted Dermatologists Two of the Most Recognized Names in Skincare “ ” dream AA Dermatological’sDreamteam dermatological dream Team A dermatological Health team. — Women -Women’s Health -Womens’ Health  Successful Entrepreneurs  Trained at Stanford University School of Medicine  Creators of Proactiv®, the World’s Most Successful Acne Treatment  Redefined the Market for Acne Skincare, Redefining Anti-aging Skincare CONFIDENTIAL [ 12 ]
  • 8. Our Direct Sales Model Focuses on Where the Power Resides 2010 Direct Sales the Rising Star in Direct Sales 2007 Retail Sales A Leading Clinical Skincare Line in Prestige Department Stores CONFIDENTIAL [ 15 ]
  • 9.
  • 11.
  • 12.
  • 13. Clinically Proven Benefits Average Improvement Before Treatment* 54% Radiance 51% Even Skin Tone 48% Fine Lines 46% Wrinkles 43% Visible Pores 43% Brown Spots 36% Softness % of Participants Experiencing an Improvement After Treatment* 100% Skin Texture 89% Fine Lines 84% Overall 84% Moisturization 68% Firmness 53% Even Skin Tone 36% Pore Size Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet CONFIDENTIAL [9]
  • 14. TRANSFORMATIVE RESULTS Before After CONFIDENTIAL [ 10 ]
  • 15. Established Brand with Significant Media Coverage Print Television Web More Media Coverage Than Any Other Direct Selling Company Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising CONFIDENTIAL [ 13 ]
  • 16.
  • 17. Customer Care Assessment Tools Training Email and Phone Access Sophisticated Ongoing Skincare to Registered Nurses “Prescription” Tools and and award-winning with Dermatology Guidelines for Business Education Experience Determining From Leaders in Skincare Needs the Field
  • 18. Building Your Business Anytime, Anywhere
  • 19.
  • 20.
  • 21.
  • 23. A Business Opportunity for Entrepreneurs with Diverse Backgrounds Stay-at-Home Mother & Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician Elementary School Teacher | Luxury Real Estate Agent | Attorney Home Schooling Mom | Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder Former Professional Figure Skater | Public Relations Executive | Artist & Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer CONFIDENTIAL [ 20 ]
  • 24.
  • 25. Start Your Own Business Today It Takes Minutes to Get Started  Complete Online Application  Choose Your Product IMMEDIATE… … Creation of Personalized Storefront … Access to Business Tools … Delivery of Display Products and Materials CONFIDENTIAL [ 21 ]
  • 26. Getting Started Basic Business Kit $695 RFx Big Success Kit $995 $1300 in value $1800 in value
  • 27. The Right Business Model, at the Right Time, in the Right Market Products Presence Programs Profit CONFIDENTIAL [ 22 ]
  • 28. Ground Floor Opportunity The Power of Being 1st • Positioned to dominate market • Residual Income potential • Exciting and rewarding lifestyle • Expanding globally in 3-5 years Being first only happens ONCE… timing is everything
  • 29. Imagine if you partnered with the Doctors when they created Proactiv® and transformed the acne market.

Editor's Notes

  1. Thanks for meeting with me today. I'm (name), and I 've been working with Rodan + Fields for (amount of time). Rodan + Fields is redefining opportunities for independent business ownership, which is why I decided to get involved.
  2. Today, Rodan + Fields is partnering with entrepreneurs like you and me to deliver breakthrough skincare solutions AND the potential for substantial income. They've taken a unique approach that is a win-win for entrepreneurs: the chance to have your own business and build new sources of income. I'd like to take you through a brief presentation to tell you more about how they're doing this, and why this is such an exciting time to be part of their company…
  3. This is a particularly compelling time to be part of what Rodan + Fields is doing. Why? Because several important things are coming together at this time to is create new business opportunities that are making traditional business models obsolete. Specifically, more than $2.5 Billion dollars are spent each year on skincare products designed for anti-aging. At the same time, there have been exciting breakthroughs in the products, devices, and approaches used in skincare. In addition, power has shifted from corporations to individuals. Facebook and Twitter are great examples of this. Ten years ago, who could have even imagined these companies would exist? As power has shifted and individuals are able to do more than ever before, we've seen the rise of the social economy. This is a community based model, where who you know and what they recommend has become more influential and available than ever before. (New consumers watch less TV and are less likely to be influenced by commercials and more likely to be influenced by something Ashton Kutcher tweeted about)
  4. Rodan + Fields understand these trends, and has created the right business model, at the right time, in the right market. They have the products, the presence, the profit, and the programs to make entrepreneurs successful. Their products are clinically proven solutions that deliver results Their presence revolves around trusted, nationally known dermatologists and a well established global brand They are able to deliver profit to entrepreneurs through a unique direct sales model with a low cost of entry and high profit potential They offer "business in a box" infrastructure that is easy to use, so can successfully run your business and monetize the value of your network through both face to face meetings and online marketing tools
  5. Let me now tell you about the dermatologists behind the company, and the powerful brand they've established.
  6. Doctors Rodan and Fields are two of the most recognized names in skin care. They truly are, as Women's Health noted, a dermatological dream team. They're entrepreneurs themselves, educated at the Stanford University School of Medicine, and the founders behind Proactiv, which is the world's most successful acne treatment. With Proactiv they redefined the market for acne skin care; they're now redefining the market for anti aging skin care.
  7. To understand how the company got to where it is today, let me share a bit of history with you. The products were sold in prestige department stores from 2002 to 2007. By 2007 we were a leading clinical skin care line in major stores such as Nordstrom. What doctors Rodan and Fields realized, however, was that transitioning to a direct sales model would allow the company to reach more customers and sell more product. This change was a deliberate choice; we were the first company to successfully move out from behind the "glass counter."   This year, we were recognized by the Direct Selling Association as the rising star in the industry.
  8. Let's start with their clinically proven solutions that deliver results.
  9. Because we're all aging, all the time, aging is a concern shared by people of every age. It's not just the baby boomers who are buying anti-aging skin care products; women in their 20's are actually the most concerned about looking older. Anti-aging skincare is a universal concern across demographics, and the products that are being used have become part of daily maintenance skin care.
  10. Anti-Aging skincare is a huge market that will double to $5 Billion in the next 5 years. People really care about how they look; healthy, youthful looking skin is a status symbol and an advertisement of health. People will invest to have it, and the numbers prove it.
  11. Customers love the anti-aging system because it delivers visible benefits. Whether you’re tracking the average improvement or the % of participants experiencing an improvement, the results are compelling.
  12. I think it's one thing to tell you about the benefits; it's another to show you the results with before and after pictures.
  13. The brand and the company is well known throughout print media, television, and the web. In fact, we have had more media coverage than any other direct sales company. We achieved this with no paid advertising.
  14. Let's talk a bit more about the tools and best practices in more detail ...
  15. As I mentioned, Rodan +Fields gives each entrepreneur a "business in a box." It's everything you need to successfully build your business and make the most of this opportunity. From the comprehensive online and offline tools to run your business anytime, anywhere ... To the customer care line your customers can call to have their questions answered ... To assessment tools you can use during the sales process ... To ongoing skincare and business training... The company stands by each entrepreneur, and helps manage both business and customer needs. You don't need to be a product or skincare expert; you don't need to build your own web store front or create online support tools. The company provides all these capabilities so you can focus on building your business.
  16. Your network of connections already exists today. The exponential power of this model comes from the different "generations" of connections that are created. Rodan +Fields gives you the tools and best practices to build and support these different levels of connections, so you can make the most of each interaction, whether it's face-to-face or online.
  17. Ok it only gets better, I love this part! While were out building our business’s Rodan + Fields is busy creating a lifestyle of luxury for us! You have the opportunity to earn a brand new Starfire pearl Lexus of your choice courtesy of Rodan + Fields. Plus the opportunity for luxury vacations, mention Playa Del Carmen, Napa etc.
  18. Rodan + Fields entrepreneurs have diverse backgrounds. Some have no business background, others have extensive business experience. The model is flexible; it works whether you want to do this full time or part time, build a network with hundreds of connections or just a few dozen. That's why so many entrepreneurs have partnered with Rodan + Fields; it provides the flexibility to build your business the way you want to.
  19. Getting started is easy, and takes minutes. It involves filling out an online application, and buying some of the product to try. Once you've signed up, your display products will be delivered, your personalized online storefront will be set up, and you'll have immediate access to the online business programs and tools.
  20. Rodan + Fields is a leader in creating new models of business ownership. The company is redefining the largest sector of the beauty industry, and is poised to replicate the past success we've had. It's a very exciting opportunity; I hope you'll consider being part of it.