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Redefining Business Ownership




Changing Skin. Changing Lives.
                                                   CONFIDENTIAL   [1]
The Right Business Model,
at the Right Time, in the Right Market

Products                                 Presence

Clinically Proven Solutions              Trusted Dermatologists,
That Deliver Results                     Established Brand




Support                                  Direct Sales Model
to Monetize                              with Low Cost
the Value                                of Entry,
of Your Network                          High Profit Potential

Programs                                 Profit

                                                                   CONFIDENTIAL   [4]
Presence




           CONFIDENTIAL   [ 11 ]
Trusted Dermatologists


 Two of the Most Recognized
 Names in Skincare
                                  “A Dermatological Dream Team”
                                            -Women’s Health

                                 Successful Entrepreneurs
                                 Trained at Stanford University School of
                                  Medicine
                                 Creators of Proactiv®, the World’s Most
                                  Successful Acne Treatment
                                 Redefined the Market for Acne Skincare,
                                  Redefining Anti-aging Skincare




                                                                        CONFIDENTIAL   [ 12 ]
Our Direct Sales Model
Focuses on Where the Power Resides




                         2010
                          Direct Sales

                         the    Rising Star in Direct Sales


2007
Retail Sales

A Leading           Clinical Skincare Line in Prestige Department Stores

                                                                           CONFIDENTIAL   [ 15 ]
Dermatologist’s House Call
Clinically Proven Benefits

 Average Improvement                                                                         Before Treatment*
 54%                                                                Radiance
 51%                                                           Even Skin Tone
 48%                                                                  Fine Lines
 46%                                                                    Wrinkles
 43%                                                              Visible Pores
 43%                                                              Brown Spots
 36%                                                                    Softness

  % of Participants Experiencing an Improvement                                              After Treatment*
 100%                                                               Skin Texture
 89%                                                                  Fine Lines
 84%                                                                       Overall
 84%                                                             Moisturization
 68%                                                                     Firmness
 53%                                                            Even Skin Tone
 36%                                                                    Pore Size

Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet                      CONFIDENTIAL   [9]
What You Can Expect To See
Proven, Turn-Key Business Support



     Customer Care              Assessment Tools         Training
     Email and Phone            Sophisticated            Ongoing Skincare
     Access to Registered       “Prescription” Tools     and Business
     Nurses with                and Guidelines for       Education From
     Dermatology                Determining              Leaders in
     Experience                 Skincare Needs           the Field



    Business System: Comprehensive Online and Mobile Tools
                            to Run Your Business Anytime, Anywhere




                                                                            CONFIDENTIAL   [ 19 ]
Established Brand with Significant Media Coverage




    Print                                            Television                             Web

                        More Media Coverage
                                       Than Any Other Direct Selling Company
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising         CONFIDENTIAL   [ 13 ]
RODAN + FIELDS has Amazing Incentive Trips!
                    Travel with the Doctors Starting In…
A Business Opportunity
for Entrepreneurs with Diverse Backgrounds


    Stay-at-Home Mother & Wife of Former Major League Baseball Player
  Country Music Writer | Corporate Chief Financial Officer | Aesthetician
     Elementary School Teacher | Luxury Real Estate Agent | Attorney




      Home Schooling Mom | Pharmaceutical Sales Representative
    Beauty Industry Marketing Executive | General Contractor / Builder
Former Professional Figure Skater | Public Relations Executive | Artist &
 Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

                                                                       CONFIDENTIAL   [ 20 ]
Success Stories
Start Your Own Business Today



                                     It Takes Minutes to Get Started


                                        Complete Online Application
                                        Choose Your Product




                                         IMMEDIATE…
                                … Creation of Personalized Storefront
                                … Access to Business Tools
                                … Delivery of Display Products and Materials



                                                                         CONFIDENTIAL   [ 21 ]
RFx EXPRESS KIT             $995
Over $1,800 in value, includes everything you need
to successfully launch your Rodan + Fields Business
fast and help others do the same
                               • Four Regimens +1 personal use
                               • Complete Anti-Age Arsenal
                               • All Essentials & Enhancements
                               • On-The-Go Prospecting Kit
                               • Business Building Materials
Big Business Launch Kit $695
Over $1,300 in value, includes everything you need
to successfully launch your Rodan + Fields Business


                           • Four Regimens +1 personal use
                           • Complete Anti-Age Arsenal
                           • Essentials & Enhancements products
                           • Business Building Materials
EARN AN iPAD HD
Convergence is Creating New Business Opportunities

+$2.5 Billion Spent
                                                 Breakthroughs
   Annually on
                                                   In Skincare
    Anti-aging



                         TRADITIONAL
                      Business Models are
                           OBSOLETE


                                                   Shift in
   Rise of the
                                                Power from
     Social
                                               Corporations to
    Economy
                                                 Individuals
                                                          CONFIDENTIAL   [3]
The Right Business Model,
at the Right Time, in the Right Market

Products                                 Presence




Programs                                 Profit

                                                    CONFIDENTIAL   [ 22 ]
The Fifth “P”…Positioning
Ground Floor Opportunity

         The Power of Being 1st

                                 • Positioned to dominate market

                                 • Residual Income potential

                                 • Exciting and rewarding lifestyle

                                 • Expanding globally in 3-5 years



     Being first only happens ONCE… timing is everything
Imagine if you had partnered with the Doctors when they
  created Proactiv® and transformed the acne market.
               Where would you be today?

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McD Biz Op Presentation

  • 1.
  • 2. Redefining Business Ownership Changing Skin. Changing Lives. CONFIDENTIAL [1]
  • 3. The Right Business Model, at the Right Time, in the Right Market Products Presence Clinically Proven Solutions Trusted Dermatologists, That Deliver Results Established Brand Support Direct Sales Model to Monetize with Low Cost the Value of Entry, of Your Network High Profit Potential Programs Profit CONFIDENTIAL [4]
  • 4. Presence CONFIDENTIAL [ 11 ]
  • 5. Trusted Dermatologists Two of the Most Recognized Names in Skincare “A Dermatological Dream Team” -Women’s Health  Successful Entrepreneurs  Trained at Stanford University School of Medicine  Creators of Proactiv®, the World’s Most Successful Acne Treatment  Redefined the Market for Acne Skincare, Redefining Anti-aging Skincare CONFIDENTIAL [ 12 ]
  • 6. Our Direct Sales Model Focuses on Where the Power Resides 2010 Direct Sales the Rising Star in Direct Sales 2007 Retail Sales A Leading Clinical Skincare Line in Prestige Department Stores CONFIDENTIAL [ 15 ]
  • 7.
  • 8.
  • 9.
  • 11. Clinically Proven Benefits Average Improvement Before Treatment* 54% Radiance 51% Even Skin Tone 48% Fine Lines 46% Wrinkles 43% Visible Pores 43% Brown Spots 36% Softness % of Participants Experiencing an Improvement After Treatment* 100% Skin Texture 89% Fine Lines 84% Overall 84% Moisturization 68% Firmness 53% Even Skin Tone 36% Pore Size Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet CONFIDENTIAL [9]
  • 12. What You Can Expect To See
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Proven, Turn-Key Business Support Customer Care Assessment Tools Training Email and Phone Sophisticated Ongoing Skincare Access to Registered “Prescription” Tools and Business Nurses with and Guidelines for Education From Dermatology Determining Leaders in Experience Skincare Needs the Field Business System: Comprehensive Online and Mobile Tools to Run Your Business Anytime, Anywhere CONFIDENTIAL [ 19 ]
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Established Brand with Significant Media Coverage Print Television Web More Media Coverage Than Any Other Direct Selling Company Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising CONFIDENTIAL [ 13 ]
  • 23. RODAN + FIELDS has Amazing Incentive Trips! Travel with the Doctors Starting In…
  • 24.
  • 25. A Business Opportunity for Entrepreneurs with Diverse Backgrounds Stay-at-Home Mother & Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician Elementary School Teacher | Luxury Real Estate Agent | Attorney Home Schooling Mom | Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder Former Professional Figure Skater | Public Relations Executive | Artist & Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer CONFIDENTIAL [ 20 ]
  • 27. Start Your Own Business Today It Takes Minutes to Get Started  Complete Online Application  Choose Your Product IMMEDIATE… … Creation of Personalized Storefront … Access to Business Tools … Delivery of Display Products and Materials CONFIDENTIAL [ 21 ]
  • 28. RFx EXPRESS KIT $995 Over $1,800 in value, includes everything you need to successfully launch your Rodan + Fields Business fast and help others do the same • Four Regimens +1 personal use • Complete Anti-Age Arsenal • All Essentials & Enhancements • On-The-Go Prospecting Kit • Business Building Materials
  • 29. Big Business Launch Kit $695 Over $1,300 in value, includes everything you need to successfully launch your Rodan + Fields Business • Four Regimens +1 personal use • Complete Anti-Age Arsenal • Essentials & Enhancements products • Business Building Materials
  • 31. Convergence is Creating New Business Opportunities +$2.5 Billion Spent Breakthroughs Annually on In Skincare Anti-aging TRADITIONAL Business Models are OBSOLETE Shift in Rise of the Power from Social Corporations to Economy Individuals CONFIDENTIAL [3]
  • 32. The Right Business Model, at the Right Time, in the Right Market Products Presence Programs Profit CONFIDENTIAL [ 22 ]
  • 34. Ground Floor Opportunity The Power of Being 1st • Positioned to dominate market • Residual Income potential • Exciting and rewarding lifestyle • Expanding globally in 3-5 years Being first only happens ONCE… timing is everything
  • 35. Imagine if you had partnered with the Doctors when they created Proactiv® and transformed the acne market. Where would you be today?