The document discusses the importance of pre-production for creative media projects. It lists the key elements that should be considered during pre-production, including finance, timescale, personnel, facilities, materials, contributors, locations, and codes of practice/regulations. As an example, it provides a table outlining how one might plan the finance element of pre-production, such as identifying funding sources and undertaking research to develop a budget. The document encourages the reader to apply this framework to their own planned production by considering each pre-production element in turn.