4. ONE OF EIGHT KEY AREAS OF DIGITAL MARKETING
Multichannel
Marketing
Marketing
Management
Emerging
Marketing Technology
and Trends
Mobile Marketing
Social Marketing
Customer
Experience
Data-Driven
Marketing
Digital
Commerce
Notes de l'éditeur
How Gartner defines this Key Initiative
Forward-thinking CMOs continually develop and refine their approach to delivering on the CEO’s vision for growth and business advantage.
How we help you tackle it
We show you the best ways to design, organize and execute effectively in today’s fast moving digital climate.
We help you:
– Adapt to and plan for changes brought by the digital
economy
– Leverage digital marketing to support new growth
opportunities and manage digital disruption
– Evaluate the best ways to handle shifting relationships within the organization
Challenges you may be facing around Marketing Management & Strategy:
Traditional organizations are at odds with what it takes to be both agile and fast. How do we instill agility and speed into the organization to take advantage of limited windows of opportunity?
Marketing organizations can’t do it all, but one-off outsourcing only aggravates the problem; CMOs need a comprehensive sourcing approach that gets more done faster without compromising quality. What type of sourcing strategy will take full advantage of the talents of our internal team and those of our external partners?
Knowing how much to spend, and where, requires tough decisions that ensure your spending is aligned to your top priorities. How do our capital investment and expense budgets compare to our peers?
How are CMOs identifying opportunities and collaborating with other stakeholders to grow the business?
How are digital marketing leaders allocating budget, engaging resources, and choosing internal and external partners?
How should the CMO work with other corporate executives to advance the organization’s digital business goals?
Outcomes:
We will help CMOs update their organization, leadership structure and role descriptions to compete with modern agile behaviors.
We help CMOs align internal and external talent to marketing initiatives designed to improve overall marketing performance.
We contrast and compare your spending patterns and trends with others like you to guide your investment plans.