Growth Hacking the New Instagram
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If you think ‘Instagram’ could only share cool photos of your product and expected someone to just scroll through it, you’re making a big mistake! Let’s do an Instagram marketing plan in more scientific way! which you can track the result and manage to reach a predefined measurable goal. You could learn your target over time and able to optimize your tactics which could rapidly gain followers and turn them to be your customers. Join ‘Growth Hacking The New Instagram’ meetup with ‘Chris Tweten’, an experienced ‘Instagram growth-hacker, who has worked as Marketing strategist with successful startups in many countries and get new chapter of your business! September 14th, 2016 @HUBBA-TO, Bangkok, Thailand https://www.facebook.com/events/292021651155187/ http://ChrisTweten.com
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Growth Hacking the New Instagram
- 1. Chris Tweten | @ctwtn | http://ChrisTweten.com
- 2. 1. GROWTH OF A GROWTH HACKER 2. WHAT IS GROWTH HACKING? 3. THE SCIENTIFIC METHOD 4. VIRAL MARKETING TACTICS FOR INSTAGRAM Chris Tweten | @ctwtn | http://ChrisTweten.com
- 3. GROWTH OF A GROWTH HACKER Chris Tweten | @ctwtn | http://ChrisTweten.com
- 4. Chris Tweten | @ctwtn | http://ChrisTweten.com MAYOR BOWMAN AND MICHAEL LEGARY
- 5. Chris Tweten | @ctwtn | http://ChrisTweten.com CLAWZ, 3D PRINTED NAIL JEWELRY
- 6. Chris Tweten | @ctwtn | http://ChrisTweten.com CHINACCELERATOR (SHANGHAI, CHINA)
- 7. Growth Hack | verb, noun 1. experiment-driven marketing Chris Tweten | @ctwtn | http://ChrisTweten.com
- 8. Growth Hack | verb, noun 1. experiment-driven marketing Chris Tweten | @ctwtn | http://ChrisTweten.com
- 9. VIRAL GROWTH (USING THE SCIENTIFIC METHOD) Chris Tweten | @ctwtn | http://ChrisTweten.com
- 10. Chris Tweten | @ctwtn | http://ChrisTweten.com WANT TO KNOW THE #1QUESTION I’M ASKED ABOUT GROWTH?
- 11. Chris Tweten | @ctwtn | http://ChrisTweten.com WHAT TACTIC WOULD YOU USE TO GROW MY COMPANY?
- 12. Chris Tweten | @ctwtn | http://ChrisTweten.com IT HAS NOTHING TO DO WITH TACTICS
- 13. Chris Tweten | @ctwtn | http://ChrisTweten.com IT HAS EVERYTHING TO DO WITH PROCESS
- 14. Chris Tweten | @ctwtn | http://ChrisTweten.com WHAT WORKS FOR OTHERS… WON’T WORK FOR YOU
- 15. YOU NEED A GROWTH MACHINE 1.SCALEABLE 2.PREDICTABLE 3.REPEATABLE Chris Tweten | @ctwtn | http://ChrisTweten.com
- 16. 4 ELEMENTS OF A GROWTH MACHINE 1. Backlog (Brainstorm Growth Ideas) 2. Pipeline (Experiments in Progress/Complete) 3. Experiment Docs (Outline of Experiment) 4. Playbook (Step by Step Guides) Chris Tweten | @ctwtn | http://ChrisTweten.com
- 17. Chris Tweten | @ctwtn | http://ChrisTweten.com HOW DO I DESIGN EXPERIMENTS?
- 18. Chris Tweten | @ctwtn | http://ChrisTweten.com OBJECTIVE: WHY ARE WE EVEN DOING THIS?
- 19. Chris Tweten | @ctwtn | http://ChrisTweten.com HYPOTHESIS: IF SUCCESSFUL, [VARIABLE] WILL INCREASE BY [IMPACT] BECAUSE [ASSUMPTIONS]
- 20. Chris Tweten | @ctwtn | http://ChrisTweten.com IF SUCCESSFUL, FOLLOWERS WILL INCREASE BY 5% BECAUSE 30% OF PEOPLE I FOLLOW WILL FOLLOW BACK.
- 21. Chris Tweten | @ctwtn | http://ChrisTweten.com YOU’VE HEARD OF AN MVP BEFORE…
- 22. Chris Tweten | @ctwtn | http://ChrisTweten.com …LET’S FIND OUR MVT (MINIMUM VIABLE TEST)
- 23. Chris Tweten | @ctwtn | http://ChrisTweten.com THERE ARE 4 ESTABLISHED TACTICS IN INSTAGRAM GROWTH
- 24. Chris Tweten | @ctwtn | http://ChrisTweten.com 1. STRATEGIC PARTNERSHIPS 2. FOLLOW / UNFOLLOW 3. ENGAGEMENT 4. HASHTAGS
- 25. Chris Tweten | @ctwtn | http://ChrisTweten.com #1: STRATEGIC PARTNERSHIPS S4S
- 26. Chris Tweten | @ctwtn | http://ChrisTweten.com MVT: ASK YOUR FRIENDS
- 27. Chris Tweten | @ctwtn | http://ChrisTweten.com ASK YOUR FOLLOWERS
- 28. Chris Tweten | @ctwtn | http://ChrisTweten.com HOW DO I KNOW S4S WORKS?
- 29. Chris Tweten | @ctwtn | http://ChrisTweten.com THIS IS HOW TO TEST S4S FOR A SPECIFIC PARTNER
- 30. Chris Tweten | @ctwtn | http://ChrisTweten.com IT WORKED…NOW WHAT?
- 31. Chris Tweten | @ctwtn | http://ChrisTweten.com #2: FOLLOW / UNFOLLOW
- 32. Chris Tweten | @ctwtn | http://ChrisTweten.com FOLLOW YOUR TARGET AUDIENCE… 30% WILL FOLLOW BACK.
- 33. Chris Tweten | @ctwtn | http://ChrisTweten.com UNFOLLOW THOSE WHO DON’T FOLLOW YOU BACK.
- 34. Chris Tweten | @ctwtn | http://ChrisTweten.com INTERACT WITH PEOPLE RIGHT BEFORE UNFOLLOWING THEM
- 35. Chris Tweten | @ctwtn | http://ChrisTweten.com FIND THE PEOPLE MOST LIKELY TO FOLLOW YOU BACK
- 36. Chris Tweten | @ctwtn | http://ChrisTweten.com #3: ENGAGE WITH YOUR TARGET AUDIENCE
- 37. Chris Tweten | @ctwtn | http://ChrisTweten.com LIKE THEIR PHOTOS. COMMENT WITH QUESTIONS.
- 38. Chris Tweten | @ctwtn | http://ChrisTweten.com #4: HASHTAGS – HOW TO FIND THE BEST ONES FOR YOU
- 39. Chris Tweten | @ctwtn | http://ChrisTweten.com DIVIDE YOUR CONTENT INTO DIFFERENT CATEGORIES
- 40. Chris Tweten | @ctwtn | http://ChrisTweten.com FIND GENERAL TAGS AND TAGS SPECIFIC TO EACH CATEGORY
- 41. Chris Tweten | @ctwtn | http://ChrisTweten.com USE A MIX OF HASHTAGS IN TERMS OF POPULARITY (50K TO 1.2 MILLION FREQUENCY)
- 42. Chris Tweten | @ctwtn | http://ChrisTweten.com YOU CAN USE UP TO 30 TAGS PER INSTAGRAM POST
- 43. Chris Tweten | @ctwtn | http://ChrisTweten.com F i n
- 44. Chris Tweten | @ctwtn | http://ChrisTweten.com FOLLOW ME @CTWTN
Notes de l'éditeur
- I’m not a designer, so don’t make fun of my slides. They’re basic but give you everything you need
- Ramp Up Manitoba + AssentWorks, first coworking and maker spaces Rebranded them together as Startup Winnipeg Floated between startups originally pro bono, then started agency Cleaned up at Startup Canada Awards, only 700k in Manitoba beat out Toronto, Vancouver, Montreal
- Helped with Brian Bowman’s mayoral campaign, AMA on Reddit + social media strategy Michael Legary was my first business mentor, blackhat gone white, Securis exited to Hitachi All of our coworking spaces were within a 4 block radius and after winning his campaign, Bowman renamed our street to Innovation Alley
- Shut down to join friend’s startup in Shanghai at Chinaccelerator Pre-Launch Press: ELLE Magazine, Design Shanghai, TechCrunch Shanghai, celeb endorsements
- Squirrelz, Artable, GeiLi Giving, RaVaBe, RumaRocket, SXT Learning Let's get into the juicy bits of my talk. If you need clarification on something, raise your hand. Otherwise, just remember your questions for the end. I have a lot of slides to go through, but there's lots of Q&A time.
- I owe this section entirely to Brian Balfour of Coelevate He did a 45 minute talk for 500 Startups that changed my life
- Your audience is different Your product is different Your business model is different Your customer journey is different Your team is different Your BUSINESS is different, plain and simple
- I could talk for a full hour on just this process, so today I'll focus on just #3: experiment documents. To properly growth hack your audience on Instagram, you need to understand the mentality behind this and how exactly it's done.
- Test everything. Even if it seems like common sense or a standard tactic for Instagram, you need to without a doubt that it not only works for your specific audience, but also how effective it is on a quantitative level.
- Ask audience for MVP definition
- The MVT is the smallest scale version of an experiment to test its validity for your brand.
- Keep in mind that these are organic marketing tactics. I'm not against using paid advertising whatsoever but I'm not an expert on it in comparison
- Which of these 4 tactics do you think is the easiest to scale?
- Who here knows what S4S means?
- Talk to people you personally know first and strengthten those ties.
- Next, check out your followers. People slightly more or less popular. Iconosquare gives amazing analytics tools and it's less than $5/mo. First, I look at my top followers and find those similar to me.
- Eliminate outside variables. Find your average growth rate. Over the last 3 months, I have a consistent 6% GR week over week. In other terms, my total followers grows about 0.3% daily. If I do S4S with someone, I can directly measure its impact in comparison.
- One S4S might not give you the expected results. Try different content types for that person. Try different posting times. Try a different CTA. These are all variables that need to be considered when doing S4S. They need to be considered with each partnership made. Don't rule out the tactic completely if it doesn't work at 1st/2nd/3rd
- I've tried every automation tool for Instagram and this is the best. Instagress only costs $10 a month and its potential is ridiculous. Just like Balfour's scientific method to virality, I have a lot to say. I'm doing a HUBBA Academy workshop Oct2nd that explains my process.
- Any time you follow someone, they get a notification... ...and they can follow you back with a single click. Hypothesis: Following your target audience gets you follow backs.
- Find brands in your niche with large followings of your audience. Go to their followers and begin following REAL PEOPLE in your audience. Follow 30-50 people everyday but be careful. You can follow up to 60 people every hour and follow 7500 accounts total. Instagram will flag you as a spammer if you're coming even close to that. Don't be aggressive. Follow within 'average user behavior'.
- You can only follow 7500 accounts. If your follower-following ratio is bad, it works against you. Crowdfire makes this a lot easier, while Instagress automates it.
- They'll get notifications of your activity, but can't see if you follow. I convert maybe 10% of my unfollowed users into followers. Follower integer system: My net follower gain increases this way.
- There are tons of variables at play here that you can test with process: Followers of X Influencer X Influencer Follows Y Hashtag Usage Geolocated Tags
- That's all it really comes down to on a basic, manual level. Locating your exact target audience is what you test with process. Liking photos sends them notifications and maybe they visit your profile Commenting gets them engaged back with you From here, you can start a real conversation on a personal level. Slide into their DMs if they reply. Follow them. If you make a real connection, you've gained a strong follower who cares.
- It's way easier than people think it is, you just need process. Using hashtags poorly is the biggest mistake people make on IG Researching what hashtags are right for your content is time consuming There's no way to speed up the process right now, but it's worth it
- Choose ones with overarching themes that apply to your entire brand. And specific ones for each category of content types. I can't repeat it enough, test ALL of these with process.
- Anything less than 50K and you won't see enough traffic to your posts. Anything more than 1.2M and you get hit by too many bots and drown.
- No one likes seeing a wall of hashtags in their feed. You can hide them by adding several lines of single characters. Keep a notepad document on your phone for each hashtag list Post it as a second comment and it gets truncated. Bot comments are useful for hiding this comment, use 1-2 popular tags.