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For the sake of cinema
We demand more of the films we watch
What is Perceptive Media?
http://www.flickr.com/photos/ericmay/4800495049
“Internet technologies and sensibility to create...
What?
Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
Storytelling not as a solid narrative
https://www.flickr.com/photos/nickpiggott/5212959770
The pieces make the narrative
https://www.flickr.com/photos/halfbeak/5541818517
Affected by context, location, time...
https://www.flickr.com/photos/haaijk/14196995087
Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
Where?
Perceptive Media “Breaking Out”
Responsive Radio
Perceptive drama
Explainer
Scalable experiences (50000+)
Unlimited variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
Contextual will define the future
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 -
Why?
The emphatic factor
https://www.flickr.
Narratives which are experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
Human attention is a scarce commodity
https://www.flickr.com/photos/dani_vazquez/12644326014
TV as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/
The Attention Economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people t...
Just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742
Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
Media has far more potential
We are the narrative
https://www.flickr.
Storytelling always was/is participatory
Go experiment, thank you...
Ian Forrester | @cubicgarden | Ian.forrester@bbc.co.uk
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For the sake of cinema - Rethinking Digital Cinema

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With the rise of event cinema, alternative content, enhanced screenings, sing-a-longs, tweet-a-longs and cat video festivals is there a danger that the original purpose of cinemas – to show films – is being lost as audiences demand novelty and gimmickry? This panel will hear from those folk who are changing audience perceptions and expectations of what ‘coming to the cinema’ means.
http://thiswayupconference.com/programme/

Publié dans : Design
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For the sake of cinema - Rethinking Digital Cinema

  1. 1. For the sake of cinema We demand more of the films we watch
  2. 2. What is Perceptive Media? http://www.flickr.com/photos/ericmay/4800495049 “Internet technologies and sensibility to create something akin to a personal theatre experience in your living room...”
  3. 3. What?
  4. 4. Storytelling timeline http://www.flickr.com/photos/feuilllu/302001867/
  5. 5. Engaging, participatory, immersive.. http://www.flickr.com/photos/smcgee/234278571
  6. 6. Storytelling not as a solid narrative https://www.flickr.com/photos/nickpiggott/5212959770
  7. 7. The pieces make the narrative https://www.flickr.com/photos/halfbeak/5541818517
  8. 8. Affected by context, location, time... https://www.flickr.com/photos/haaijk/14196995087
  9. 9. Narrative on Rails http://www.flickr.com/photos/ag2r/4437697015
  10. 10. Where?
  11. 11. Perceptive Media “Breaking Out”
  12. 12. Responsive Radio
  13. 13. Perceptive drama
  14. 14. Explainer
  15. 15. Scalable experiences (50000+)
  16. 16. Unlimited variations not versions http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
  17. 17. Contextual will define the future http://www.imdb.com/title/tt2096673// Inside Out – © 2015 -
  18. 18. Why?
  19. 19. The emphatic factor https://www.flickr.
  20. 20. Narratives which are experiences http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
  21. 21. Human attention is a scarce commodity https://www.flickr.com/photos/dani_vazquez/12644326014
  22. 22. TV as wallpaper http://www.flickr.com/photos/chrisbartow/5835428673/
  23. 23. The Attention Economy http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en” “Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
  24. 24. Just a tickle will do http://www.flickr.com/photos/d_lee/2394548742
  25. 25. Highly relevant http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
  26. 26. Media has far more potential
  27. 27. We are the narrative https://www.flickr.
  28. 28. Storytelling always was/is participatory
  29. 29. Go experiment, thank you... Ian Forrester | @cubicgarden | Ian.forrester@bbc.co.uk

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