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Video Marketing & YouTube
Why use it
• 3rd most popular site
• 2nd biggest search engine
• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• 100 million people take a social action on YouTube
  (likes, shares, comments, etc.) every week.
• There are more than 500 tweets per minute containing a
  YouTube link
• Place to host videos for your own websites
Boils down to…
• People like consuming information via video

• It helps drive them towards action

• It’s easy, and free, to create and host
3 Key Points
for success
1 Have an objective = destination
Objectives and destinations
•   Web traffic              • Your website
•   Leads                    • Data capture options
•   Nurturing of prospects   • Subscription to your
•   Customer service           channel
2 Be useful for your audience
Create something they want
• Ask them
• Keyword research

•   FAQ’s
•   Product demos
•   Technical advice
•   Entertain them


• Engagement affects rankings
Creating it
• Keep it simple – think about mobile

• Keep it short

• Shoot a video on your phone

• Record your computer screen e.g
  snagit, camstudio, ezvid etc
3 Optimise and measure
Optimisation tips
• Use good thumbnails
• Optimise your video for keywords - Flash files are
  not ranked
  –   File name – meaningful
  –   Good compelling titles with keywords
  –   Description – keywords and detail, include links
  –   Tags – use up 120 character limit, mirror the title, “ “
      for phrases
• Closed captions – upload transcript if you can
• Create and post regularly
Annotations
• Annotations – use them
   – Driving to other YT content helps rankings
   – Add links into annotations – within YT only
       • Linkedtube.com can create external links
   – Calls to Action: Ask viewers to ‘like’ or ‘favourite’ the video.
   – Ask a question to enhance viewer engagement. Asking a specific
     question is often more effective.
   – Link to related videos or other content that you have referenced in the
     video
   – Provide additional or supplemental information about the content
   – Repeat Subscribe solicitations and other CTAs at the end of the video.

• Drive video responses – big help driving search
• Respond to early comments quickly – building them helps rankings
Measurement
• YouTube analytics

• Your website – e.g Google analytics

• Specific landing pages, offers or datacapture
Key Points

1 Have an objective = destination
2 Be useful for your audience
3 Optimise and measure
Remember

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Video marketing & YouTube

  • 2. Why use it • 3rd most popular site • 2nd biggest search engine • Over 800 million unique users visit YouTube each month • Over 4 billion hours of video are watched each month • 72 hours of video are uploaded to YouTube every minute • 70% of YouTube traffic comes from outside the US • 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week. • There are more than 500 tweets per minute containing a YouTube link • Place to host videos for your own websites
  • 3. Boils down to… • People like consuming information via video • It helps drive them towards action • It’s easy, and free, to create and host
  • 5. 1 Have an objective = destination
  • 6. Objectives and destinations • Web traffic • Your website • Leads • Data capture options • Nurturing of prospects • Subscription to your • Customer service channel
  • 7. 2 Be useful for your audience
  • 8. Create something they want • Ask them • Keyword research • FAQ’s • Product demos • Technical advice • Entertain them • Engagement affects rankings
  • 9. Creating it • Keep it simple – think about mobile • Keep it short • Shoot a video on your phone • Record your computer screen e.g snagit, camstudio, ezvid etc
  • 10. 3 Optimise and measure
  • 11. Optimisation tips • Use good thumbnails • Optimise your video for keywords - Flash files are not ranked – File name – meaningful – Good compelling titles with keywords – Description – keywords and detail, include links – Tags – use up 120 character limit, mirror the title, “ “ for phrases • Closed captions – upload transcript if you can • Create and post regularly
  • 12. Annotations • Annotations – use them – Driving to other YT content helps rankings – Add links into annotations – within YT only • Linkedtube.com can create external links – Calls to Action: Ask viewers to ‘like’ or ‘favourite’ the video. – Ask a question to enhance viewer engagement. Asking a specific question is often more effective. – Link to related videos or other content that you have referenced in the video – Provide additional or supplemental information about the content – Repeat Subscribe solicitations and other CTAs at the end of the video. • Drive video responses – big help driving search • Respond to early comments quickly – building them helps rankings
  • 13. Measurement • YouTube analytics • Your website – e.g Google analytics • Specific landing pages, offers or datacapture
  • 14. Key Points 1 Have an objective = destination 2 Be useful for your audience 3 Optimise and measure