7. Session based:
Session based tool measures website
metric by a unit of a user’s actions
taken within a period of time
- Google Analytics
Event Based:
Event based tool measures website
metric by a particular actions which
are made by user
- Mixpanel
- HeapAnalytics
- Woopra
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9. Unique Pageviews is the number of sessions during which the specified page was viewed at
least once. A unique pageview is counted for each page URL + page Title combination.
Website Metrics
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22. Goals
● Recruit 02 positions for Growth marketer & CSS Developer via Facebook
○ 01 - Define recruitment metrics & create Google Analytics dashboard
○ 02 - Setup GA Event Tracking via Google Tag Manager tool
○ 03 - Setup Facebook Conversion Tracking via Google Tag Manager tool
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32. Google Tag Manager (GTM)
Google Tag
Manager
Google
Analytics
Variables Variables Variables
Trigger Trigger Trigger
Tag 1 Tag 2 Tag 3
Tracking Metrics
Event 1 Event 2 Event 3
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