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Website Metrics
Measurement
Bui Anh Tuan - Growth Marketer
Facebook: fb.com/tuanba
1
- Sessions & Events in measurement
- G Analytics & G Tag Manager
- Case Study: BraveBits.co Recruitment campaign
- Case Study: SEOermeetup.com event
- Heap Analytics
- Case Study: PageFly Advanced page builder
Outlines
2
Google Analytics
Google Tag Manager
Heap Analytics
3
Slides are online
bit.ly/seo-tuan
4
Direct
Organic
Social
Other
Web Pages
Pages performance
Audience data
Conversions
...
Traffic
Goals/Events
Click Button/Text
Add to Cart
Download
...
Website Metrics
5
Website metrics
Session vs Events
6
Session based:
Session based tool measures website
metric by a unit of a user’s actions
taken within a period of time
- Google Analytics
Event Based:
Event based tool measures website
metric by a particular actions which
are made by user
- Mixpanel
- HeapAnalytics
- Woopra
7
Website Metrics
8
Unique Pageviews is the number of sessions during which the specified page was viewed at
least once. A unique pageview is counted for each page URL + page Title combination.
Website Metrics
9
Website Metrics
10
GA - Reports - Acquisition
11
GA - Reports - Behavior - Landing
12
GA - Reports - Behavior - Events
13
GA - Reports - Conversions
14
Combining Sessions & Events Metrics
15
16
17
3rd Party services
18
3rd Party services
19
Google Tag Manager Installation
20
Case Study 1
Measure BraveBits.co recruitment campaign
via Facebook channel
21
Goals
● Recruit 02 positions for Growth marketer & CSS Developer via Facebook
○ 01 - Define recruitment metrics & create Google Analytics dashboard
○ 02 - Setup GA Event Tracking via Google Tag Manager tool
○ 03 - Setup Facebook Conversion Tracking via Google Tag Manager tool
22
Google Analytics Dashboard
23
Setup Google Analytics events
● Click the button “job interest"
● Click share the landing page
● Successful CV submission event
24
Go to BraveBits site for better experience
http://www.bravebits.co/vi/growth-marketer/
25
Google Analytics Events Tracking
26
Google Analytics Events Tracking
27
GA Events Dashboard
28
Setup Google Analytics Goals
● Submit CV from Facebook channel
● Submit CV organic channels
29
GA - Goals Report
30
GA - Goal Details - Event
31
Google Tag Manager (GTM)
Google Tag
Manager
Google
Analytics
Variables Variables Variables
Trigger Trigger Trigger
Tag 1 Tag 2 Tag 3
Tracking Metrics
Event 1 Event 2 Event 3
32
Let’s setup GTM Tag and Trigger...
33
Google Tag Manager - Tags
34
Google Tag Manager - Tag
35
Google Tag Manager - Trigger
36
Finished setup.
Check GA Events.
See Real Time GA Dashboard
37
Google Analytics - Real Time Dashboard
38
Setup GTM Facebook
Conversion
Fire FB Event - Complete Registration
39
GTM - FB Conversion Pixel
40
Facebook Ads Manager
41
Case Study 2
SEOerMeetup.com website
Measurement events registration
42
SEOermeetup.com
43
Channels vs Conversion
44
Google Tag Manager Tags and Triggers
45
GA Events - How it looks in GA?
46
GA Events - How it looks in GA?
47
GTM - TAG - Economy Ticket Sale
48
GTM - Trigger - Economy Ticket Sale
49
GA Goal
50
Channels & Conversion
51
Case Study 3
Using Heap Analytics
Measure the customers funnel
52
53
PageFly App landing page
54
HA - Visualizer - Events Tracker
55
HA - Events
56
HA - Users
57
HA - Users - Raw events
58
HA - Funnels
59
HA - View Page - Home
60
HA - Clicked check it out
61
HA - Entered on the Landing Page
62
HA - Clicked installed app
63
Funnels. Why Heap Analytics, not
Google Analytics?
64
GA build the funnel on pageview
65
HA build the funnel on pageview & event
66
CONNECT WITH ME
via FACEBOOK
Search: TONY BUI
67
Thank You!
fb.com/BraveBits
68

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