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In June of 2012, Cupcake Digital came into being. Our big idea: to create digital apps that would not only make kids smile, but make parents happy, too.
At our headquarters in New York City, we put together a great team of professionals from the worlds of technology, family entertainment, publishing, education and brand marketing and got to work.
Our first success was Wubbzy’s Pirate Treasure, based on the Emmy Award-winning Nick Jr. ® series, “Wow! Wow! Wubbzy! ®. ” We were off to a great start. It quickly became a top-ranked digital story on iTunes and Amazon. Cupcake Digital has since produced a whole (and growing) series of digital stories and games inspired by Wubbzy and his friends.
Currently, Cupcake Digital is partnering with other major entertainment companies to develop story experiences and game apps based on their brands and properties, such as the Discovery Channel’s Animal Planet.
Because we care about kids and understand the concerns of parents, we’re infusing learning moments in all our apps and getting high marks from the people who’ve purchased them.