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Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003
www.cupcakedigital.com
Cupcake Digital Launches First App...
Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003
www.cupcakedigital.com
To demonstrate a new direction Cup...
Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003
www.cupcakedigital.com
In Sparky’s Birthday Surprise, 
 S...
Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003
www.cupcakedigital.com
“We are excited about creating app...
Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003
www.cupcakedigital.com
gone on to partner with leading ch...
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Position Paper 8: Cupcake Digital Launches First App Addressing An Important Social Cause: Fire Safety

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Cupcake Digital’s commitment to social responsibility and caring is taking a giant step in a new direction that promises to earn the increased respect of parents and educators alike.

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Position Paper 8: Cupcake Digital Launches First App Addressing An Important Social Cause: Fire Safety

  1. 1. Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003 www.cupcakedigital.com Cupcake Digital Launches First App Addressing An Important Social Cause: Fire Safety Cupcake Digital’s commitment to social responsibility and caring is taking a giant step in a new direction that promises to earn the increased respect of parents and educators alike. Background: Cupcake Digital’s games and deluxe storybook apps to date provide young children with lively entertainment and learning moments tied into the Common Core State Standards. As a socially responsible company that cares about children, our products all deliver positive messages and promote good values. Now, the company is going a step further by introducing its first app that specifically addresses a very important social cause, fire safety. Objective:
  2. 2. Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003 www.cupcakedigital.com To demonstrate a new direction Cupcake Digital is heading in that is consistent with its mission of delivering quality products with the best interests of children in mind. In partnership with the National Fire Protection Association (NFPA), Cupcake Digital has created an interactive storybook app, based on the NFPA’s beloved mascot, Sparky the Fire Dog. This completely original story has a clear purpose: to teach kids ages 5 and under the most important elements of fire safety and prevention. The free app is available in time for Fire Prevention Week October 6-12, designed to approach fire safety issues in a fun and engaging way. “NFPA is committed to helping children learn crucial fire safety information, and we’re excited to release these new tools that will do that in a lively, interactive manner,” said Judy Comoletti, NFPA’s Division Manager – Public Education. “Kids will love these new games and stories, and parents and teachers will love that children are learning lifesaving messages through these fun formats.” 

  3. 3. Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003 www.cupcakedigital.com In Sparky’s Birthday Surprise, 
 Sparky the Fire Dog® and friends learn key fire safety skills while preparing for a surprise birthday party. The digital story experience includes bright graphics, tap-and-play surprises, interactive games that reinforce reading and counting skills, and an original sing- along animated song. Throughout the app, children learn lessons, such as what to do if they hear a smoke alarm sound, how to recognize things that are hot and could burn them, and how to assign a meeting place outside their home to gather at in case of fire. The app, created by Cupcake Digital in collaboration with MDR@School, a division of MDR, a Dun & Bradstreet Company, is currently available in English and Spanish on iTunes, Amazon, Google Play and Barnes & Noble NOOK App Store, as well as on sparkyschoolhouse.org and sparky.org. Sparky’s Birthday Surprise will be marketed through schools, print ads and online ads. The NFPA reached out to Cupcake Digital to create this app for them. While the app is free, The NFPA paid for its development and production by Cupcake Digital, creating an additional revenue stream for the company.
  4. 4. Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003 www.cupcakedigital.com “We are excited about creating apps with a purpose that distinctly benefits children in a variety of ways,” says Brad Powers, Co-founder and CEO of Cupcake Digital. “We are currently exploring other opportunities to partner with non- profits that work to help children.” About Cupcake Digital Cupcake Digital, Inc. was established in June 2012, and has been successfully transforming children’s entertainment properties into enhanced story experiences and learn& play apps, giving kids an opportunity to interact with the characters they love. The Company has created noteworthy, award- winning digital applications based on the Emmy®-winning television series “Wow! Wow! Wubbzy!®” The Jim Henson Company's “Fraggle Rock,” American Greetings' Strawberry Shortcake as well as Discovery’s Animal Planet brand. The company’s apps are consistently top-ranked among children's book and education apps on the Apple App Store, Amazon, Google Play and the Barnes & Noble NOOK Store. Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing. In October 2012, Cupcake Digital received its first round of private funding and has since
  5. 5. Cupcake Digital, Inc. 860 Broadway,3rd Floor, New York, NY 10003 www.cupcakedigital.com gone on to partner with leading children's entertainment properties worldwide and has received five Parents' Choice Awards and two CynopsisKids !magination Awards. For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com. CupcakeDigital.comprovides more ways for parents and caregivers to enhance the app experience for kids. Free downloadable activities encourage further practice of Common Core skills, including handwriting, sight words, number, and letter recognition. The site includes a Parents’ Guide for practical tips to help children get ready for school as well as a Teachers’ Guide for tips on incorporating mobile technology and apps in and out of the classroom.

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