One of the most robust resources to improve SEO on a website is Google Search Console, and it's free! Find out about the key features of Google Webmaster Tools and improve your website through the data provided in this useful resource.

1. Beyond Meta(Data):
Improving your Blog with
Google Search Console
Nicole Bullock
BloggyCon 2015
@cuteculturechic | #BloggyCon15

2. It’s Time To Think Beyond…
….beyond meta titles and descriptions
…beyond SEO plugins
…beyond linkbuilding
…beyond exact match keywords

3. Use Google Webmaster Tools like it’s your flight
manual. Google is giving you detailed information
about your site, so it’s obviously these factors that they
are looking out for.
Look To The Future

4. “ To make sure that our product includes everyone who cares about Search,
we've decided to rebrand Google Webmaster Tools as Google Search
Console.”
Google Webmaster Tools is now
Google Search Console
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5. Google Data Reporting Timeline
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6. • Traffic Reports
• Pages Visited
• Visitor Demographics
• Track events and conversions
• Social Media traffic
• Average time on site
• Bounce rate
• Site Errors
• Duplicate Content
• Sitemaps
• Search Impressions
• Crawl Stats
• HTML Improvements
• Highlight Data for Indexing
• Links
• Malware
• Fetch as Google
Google Analytics vs Search Console
(Webmaster Tools)
@cuteculturechic | #BloggyCon15

7. Arm Your Blog With Powerful Tools

8. Search Console Dashboard
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9. • Sign into Search Console with your Google Account
• Click the “Add a Site” Button
• Type in full URL (including http://)
• Click Continue for the Site Verification Page
• Select Verification Method
Adding Verification Code
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10. • Submit an XML sitemap
• Google XML sitemaps plugin
Sitemaps
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11. • For 404 errors, edit link, remove link, or set up a 301 redirect
• Mark as fixed
Site Errors
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12. Missing and Duplicate Metadata
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13. • Fetch as Google is a diagnostic tool that allows you to simulate how Google crawls or
renders a URL on your site
Fetch as Google
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14. • Use Data Highlighter to tag the data fields on your site with your mouse. Then Google can
present your data more attractively -- and in new ways -- in search results and in other
products such as the Google Knowledge Graph.
Data Highlighter
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15. Search Analytics
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16. Questions?
@cuteculturechic | #BloggyCon15

17. Let’s Connect
Nicole Bullock
• Twitter: @cuteculturechic
• Instagram: cuteculturechick
• Facebook: /cuteculturechick
• LinkedIn: www.linkedin.com/in/nicolembullock
• Blogs: cuteculturechick.com and beautyandthebypass.com
@cuteculturechic | #BloggyCon15