Presentation given at the Social Media Association of Michigan #SOCIALCon event in Ann Arbor, MI on May 13, 2016. In this deck, I discuss why SEO matters for social media, the benefits of integrated social/SEO strategies, what makes Googlebot happy, and developing a search-optimized content strategy.

1. Finding the Sweet Spot with
SEO and Social Media
Nicole Bullock
CDK Digital Marketing
@cuteculturechic | #SOCIALCON

2. Why Does SEO Matter for Social Media?
• Content that is gaining social traction will be
indexed more quickly by search engines
• Keyword phrases and business names can be
naturally incorporated into social media posts
• Businesses with a physical location will
improve in local search, especially on mobile
@cuteculturechic | #SOCIALCON

3. Benefits of Integrated SEO and Social Media Strategies
• Credibility: Search engines reward quality content, and social sharing
adds a level of credibility
• Visibility: Social sharing increases the visibility of a page, which can lead
to links and higher rankings
@cuteculturechic | #SOCIALCON

4. What Makes Googlebot Happy?
Freshness: Recent, relevant, updated often
Reputation: Is your brand trustworthy?
Consistency: Do your name, address, phone
number, and URL match?
Quality: Simple and clear content with a strong
message
@cuteculturechic | #SOCIALCON

6. Google+ Still Has SEO Value
It may be a “ghost town,” but it’s still on the map
• Google considers Google+ a “social layer”, not a social network
• G+ allows more lengthy descriptions with keywords and hashtags.
• You’ll get the biggest bang for your SEO buck in G+ posts of any social network
• If you’re looking to have a piece of content indexed quickly, sharing on Google+ will
essentially “submit URL” to Google
@cuteculturechic | #SOCIALCON

7. Developing Your Search-Optimized Content Strategy
• Identify your high-level goals
• Determine success metrics
• Develop content with indexability in mind
• Monitor your competitors
• Engage with your audience
• Review analytics
• Readjust your strategy, as needed
@cuteculturechic | #SOCIALCON

8. My Content Publishing Workflow
• Keyword and Competitor Research
• Create/Refresh Content and Publish
• Fetch as Google in Search Console
• Post Keyword-Rich Post on Google+
• Share Content on Additional Social
Media Channels
@cuteculturechic | #SOCIALCON

9. Let’s Connect!
Nicole Bullock
Twitter: @cuteculturechic
Instagram: cuteculturechick
Facebook: /cuteculturechick
LinkedIn: www.linkedin.com/in/nicolembullock
Email: nicole.bullock@cdk.com
@cuteculturechic | #SOCIALCON
www.cdkglobal.com
@cdkglobal