Kuyper Hoffmann's presentation from the #lspe "Private Clouds" event: http://www.meetup.com/SF-Bay-Area-Large-Scale-Production-Engineering/events/48901162/

1. Building Private Clouds
Easily at Real Scale
Kuyper Hoffman
Senior Systems Engineer
kuyper@nimbula.com
April 2012

2. A Little About Nimbula
Leadership
● Chris Pinkham, Co-founder, CEO
● Former VP Engineering at Amazon.com; EC2 founder
● Willem van Biljon, Co-founder, VP Products
● Led EC2 development team
● Vividh Siddha, VP, Engineering
● Former VPE at IPInfusion
● Reza Malekzadeh, VP Marketing
● Marketing Director at VMware from 1998 to 2009
Board of Directors
● Diane Greene (co-founder and former CEO, VMware)
● Roelof Botha
● Ping Li
Funding
● $20.75 total in 2 rounds
© Nimbula, Inc.

3. Nimbula’s Mission
Create a cloud platform for rapid innovation
by delivering infrastructure with the:
● Highest developer agility
● Lowest operational cost
● Lowest risk
Slide 3

4. An Enterprise Approach To IaaS
Implementation Matters
● We deliver a fully functional cloud in under an hour
● No PSO or SI required
● Enterprise ready today
● All functionality works at scale
● No single points of failure
● Self-healing control plane
● Long-term vision and lots of great features, too J
Nimbula Director is freely available for use up to 40 cores – no
salesperson, no expensive HW required – 4 machines and a
switch
Slide 4

5. Massive Elasticity
● Grow from
3 to 100 physical nodes
in a couple of hours: plug in,
power on, & walk away
● Grow beyond thousands in
the same manner
● Deploy hundreds of
VM instances in
under 30 minutes with a
single command
Slide 5

6. Complete Resiliency
● Unplug any rack without impacting cloud availability
● Automated recovery
of any degraded control
plane services
● Automated relaunch of
lost instances
Slide 6

7. How do we do it
● A node is a node is a node
● Hierarchies
● Identity
• Delegation
• Inheritance
● sites(clusters(nodes))
● Isolation
● Security lists
• Distributed firewall
● Virtual Ethernet
• Traditional Layer 2 isolation
Slide 7

8. Site B
The Eyechart: Nimbula Director Stack
Slide 8
Logging,
audit,
and
Permissioning
/
Authoriza;on
metering
Integrated
solutions
partner
Storage
Control
Network
Security
Nimbula
Self-­‐Service
API
or
Compute
management
& Policy
Shared
Identity
Logging,
audit,
and
Permissioning
/
Authoriza;on
metering
Storage
Control
Network
Security
or
Compute
management
Site A

9. Why Nimbula
● Team: experience at EC2
● We know management at scale
● We understand next-gen app architecture and the infrastructure it requires
● Strength of core architecture
● Future proof – the Nimbula implementation scales
● The enterprise cloud
• Quality of service
• Deep tenant isolation – network, permission, performance
• Enterprise organizational structure mapped to cloud usability
● Automation of everything for lowest opex
• Install
• Control plane resiliency and auto-healing
• Placement and resource control
Slide 9

10. Why Nimbula
● Built from the ground up for simple cloud
● Not a rework and complex layering of legacy IT tools
● Cloud friendly business model
● Complete and ready today!
● Not a framework or blueprint
● Not a DIY project
● We eat our own dogfood
Slide 10

11. With Nimbula Your IT Can Have…
Massive elasticity
● Deploy 1000+ instances in under 30 minutes
● Deploy 100 physical nodes in 2 hours
Complete resiliency
● Unplug any rack without impacting cloud availability – end users keep working
with the cloud APIs
● Quick automated restart of all instances on the dead rack
Simple setup and teardown of a very complex application – examples:
● Deploy scale-out analytics app in minutes using a simple launch plan and
instantly start marshaling the cloud’s power for an analytic job
● Deploy an application with a very involved intra-instance network security policy
● Without any cloud admin activity
● No VLANs creation, or external firewall configuration
Slide 11

12. With Nimbula Your IT Can Have…
Worldwide deployment
● Shared identity across multiple sites in different GEOs
● Loss of entire site does not impact user’s ability to use the cloud
● Simple way to build DR-enabled apps across sites
● Single workflow, security model, and audit trail for public and private cloud
Collaborative development
● Selective sharing across tenants in a self-service manner
● Without involvement of cloud admin
● With better checks and balances than are provided in traditional IT ACLs
Extensibility
● Introduce PaaS, data services, network services native to your cloud
Slide 12

13. Self-service
Nimbula Vision: One Cloud
Multiple sites across Global, Self-service & Collaborative
geographies Enterprise A
Users
Permissions and policies
break the boundaries:
No seams
Private… public… hybrid…
One Cloud
Enterprise A
Users
Federation relationships Enterprise B
Enterprise C Users
Workloads Users Slide 13

14. Cloud Friendly Business Model
● Usage based per core annual subscription
● Customers can deploy on infrastructure and pay based on workload
growth and usage
● Positive impact on Opex
● Pricing allows very competitive cost structure
● $300 per year per core
● Allows to build profitable cloud offering
per core $0.03 /hour vs. > $0.15 /hour (EC2)
(vSphere
per server* $2,400 /year vs. $9,178 /year + vCenter
+ vCloud Director)
* Price assumes a dual CPU quad core server, includes maintenance and 24/7 support
Slide 14

15. Nimbula Reference Customers
Use Case Why Nimbula Benefits
Private cloud for • Simple to install and configure • Increased developer
application development • Self-healing control plane productivity
for 3rd parties and then • Single SKU with all functionality • Higher code quality
hosting those apps • Hybrid cloud for bursting to AWS • Reduce deploy time of apps
Contract Software Developer • Open APIs for integration to in-house to customers from months to
tools minutes
Private cloud for • Zero-touch install • Reduce QA time for first
application development • Ease of management suite migrated by 90%
& running of production • Self-service APIs for automation • Developer sandboxes from
Yandex (NASDAQ: YNDX) SaaS days down to minutes
Private cloud for • Self-healing control plane • Elimination of low-value,
application development, • Zero-touch install highly redundant datacenter
batch processing, and • Horizontal scaling management tasks – server,
analytics – starting with • Performance of parallel deployment network configuration
IT Solutions Provider 1300 cores • EC2-like elasticity • Projected speed up of 40%
For US Government • Multi-site federation for end to end project
• Security implementation
Building clouds for their • Scale • Allows them to create EC2-
customers • Reliability like clouds without having to
recreate the wheel
Cloud SI
Slide 15

16. Call To Action
● Learn more
● Nimbula documentation and videos (http://nimbula.com/resources/)
● Nimbula events (http://nimbula.com/news/events/)
● Try it out today
● Download Nimbula Director free – fully featured for 40 cores or less
https://nimbula.com/secure/products/downloads/
● Ask us about our hosted demo environment: sales@nimbula.com
Slide 16