2. Creators and Agents William Stanfield (Co-Creator) Matthew Creeger(Co-Creator) Russell (Stan) Stanfield (Agent) CollegeWayGameDay
3. How is it marketable? Self-marketing: The concept reaches the student on a personal level which allows him/her to market themselves, especially through the concept of the “Agree,” which will be discussed later. Advertisements will also help to boost the marketability of CollegeWayGameDay, as well. Cost Management We are providing the college students and fans with air time devoted to their team. We can provide them with rewards, such as food and sports gear. To appease all parties, monetary gains will be universal in differing formats, as well as a wide-range of different advertisements. Why is it lucrative for the business? You don’t have to pay the commentators beyond the items listed above. Interaction between viewers of both the website and network will produce more revenue for the companies involved. The beauty of the concept is the idea that there is an endless supply of students. CollegeWayGameDay
4. The Invention CollegeWayGameDay is a fan-based program, where we can incorporate social media (Internet and television) and sports media. Essentially, it will be based on sports from a fan/student’s point-of-view. They will be faced with the task of defending their team, as well as, digesting the debate of the opposing school’s commentators. The Goals of our Invention Develop social media between sports and fans and have them interact with one another. Fans and students should be able to access CollegeWayGameDay both on the Internet and on network broadcasting. CollegeWayGameDay
5. Target Audience College students. Fans of collegiate sports. Parents, friends and other family members of the commentating students as well as the viewing community. Test Market The test markets will be the Southeast Conference and the Atlantic Coast Conference. CollegeWayGameDay
6. Profitability Advertisers - With the demographic being so expansive, all advertisers will see increases in revenue and net profit, both tangible and visual. Schools - Schools showcasing themselves within the program will be able to gain publicity, scholarships, athletic booster membership, as well as an influx of applicants to their academic and athletic programs. Network - The ability to be viewed by all demographics will allow for potential viewing of other programs to increase (based on commercial viewing and broadening the viewer range for fellow programs). Students - Students will see their friends becoming a part of history, as well as striving to do better both academically and within athletic booster and/or sport participation, as it is based on academic and athletic support. Students will find they will be able to make a name for themselves among alumni, as well as in the job market. As scholarships will be handed out, inadvertent monetary gain will be among the vast incentives for the commentating/fan/student body. Parents - Parents will see their children and familiar faces striving to excel in school for a possible spot on the program/website. As scholarships will be handed out, they too will see a monetary gain, as well as involvement in their child’s booster program, increasing money to be used for the students. Boosters - With the influx of students into the different athletic programs, boosters will see an increase in merchandise sales, membership fees, and athletic involvement. Sponsors - Sponsors will see an increase in the views of their advertisements, allowing for a build in profit growth. CollegeWay GameDay
7. Website CollegeWayGameDay will have a video archive replaying previously commentated games, highlights of commentating and plays from the game as well as pre-game and post-game rituals from the respective schools. Set up an archive on the website of current and past commentators with the ability to view and “Agree” them at any time. Live questions will be answered by the students as they watch the game, allowing interaction between fans, students, and the commentators. A marquee, “The CW ticker” will continuously run at the top of the website stating statistics from other games, allowing the viewer to stay informed of all other sporting matters. To keep the viewers involved with the website, “Fan fAIR” will be aired based on the respective schools 5 minutes a day by the students who are runner-ups in the selection process for CollegeWayGameDay commentating. They will keep viewers up-to-date on the teams playing later in the week. The crews can talk about how well their team is practicing, injury updates, overall rankings, etc. “Fan fAIR” will be broken down into subsections based on the conference and then by school, where students will be able to interact on a more personal level of interest. The division for the Southeast Conference will be known as “Southeast Connect” The division for the Atlantic Coast Conference will be known as “Atlantic Coast Connect”. CollegeWay GameDay
8. Incentives The more “Agrees” you receive as a commentator will allow you to potentially obtain a ticket to the National Championship game, where the most “Agreed” commentators will view and commentate on the game. Students will be able to have their names and faces broadcasted and become a part of history for employers and future fans to view. CollegeWay GameDay
9. Volume of students Based on the number of current students, no more than five students and no less than three for each team. This limitation will keep it fair among schools. If the school wants to raise the amount of students, monetary incentives must be present (sponsorships, etc.) If the school chooses to raise the number of students, half of all monetary gain from the program will be re-circulated back into the school as scholarships for students. Students/fans will be placed alongside one another. Opposing schools will be across from each other debating the upcoming event (for the pre-game, half-time and post-game showings); thus, allowing a bias. Before the pre-game show, a brief ten minute showing of pre-game rituals will be shown, displaying all different aspects of fan and student preparation, as well as after the post-game show. Students will sign a contract/waiver stating no use of profanity, improper clothing, or ill etiquette. CollegeWay GameDay
10. Food for Thought The Dayton vs. Richmond basketball game: the Dayton broadcasting team featuring students of their sports/journalism program were behind CBS’ announcers. This encourages me and it should encourage you, as well. CollegeWay GameDay
