1. A MOBILE TOUR
PLATFORM AND
STRATEGY FOR
MUSEUM MOBILE
CONTENT
TA
P
CHARLIE MOAD
ASSISTANT DIRECTOR IMA LAB
INDIANAPOLIS MUSEUM OF ART
CMOAD@IMAMUSEUM.ORG

2. • Content Management System
• Mobile Content Specification
• Mobile Applications
–iPhone Application
–Mobile Web Application
–Future? (Kiosk, New Devices,
…)
WHAT IS TAP? Open Source & Free

3. • Dozens of Vendors today
–How many tomorrow?
• Take back control of content
–After all, that’s what is really
important.
WHY TAP?

4. SOFTWARE
ARCHITECTUR

5. CMS FOR MUSEUM TOURS

6. TOUR STOP MANAGEMENT

7. ASSET MANAGEMENT

8. MULTILINGUAL

9. EXPORTABLE

10. EARLY APP WIREFRAMES (VISUAL
THINKING)

11. NATIVE IOS APPLICATION

12. PLUGGABLE TOURS

13. NOT EVERYONE HAS AN IPHONE

14. DISTRIBUTI
ON
Ad-Hoc
Enterprise
App Store
Pre-
Loaded
Streaming

15. MOBILE WEB APPLICATION

16. VARIOUS NAVIGATION MODELS

17. TourML “/ˈtərˌmoil/”

18. TourML “/ˈtərˌmoil/”
What TourML is:
• Tour Content
• Content Semantics
• Content Relations
What TourML is not:
• Tour Presentation

19. COMMUNITY FEEDBACK
Handheld
Conferenc
e

20. TOUR COMPONENTS
ASSETS
STOPS
CONNECTIONS

21. ASSETS
• Images
• Video
• Audio
• Objects
• Web Pages
• Polls
• Text

22. STOPS
A collection of assets
experienced
together
Flickr:emagine6

23. CONNECTIONS
How a visitor navigates
from one stop to
another
Flickr: alles-schlumpf

24. Source Code:
http://code.google.com/p/tap-tours/
Discussion Group:
http://groups.google.com/group/tap-discuss
MuseumMobile Wiki:
http://wiki.museummobile.info/standards
Share Your Ideas and Tours
GET INVOLVED

25. THANK
YOU
CHARLIE MOAD
ASSISTANT DIRECTOR IMA LAB
INDIANAPOLIS MUSEUM OF ART
CMOAD@IMAMUSEUM.ORG