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Brand Identity
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An overview of brand and what it means to company choices.
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Brand Identity
- 1. Brand Identity A Discussion on Brand
- 10. Brand Management Brand Identity Brand Position Brand Image Strategy Messaging Results Brand Strategist Marketing, PR, Product Customers & Potential customers
- 11. Brand Management Popular, fun, goofy expressive Do you Yahoo? Strategy Messaging Results Brand Strategist Marketing, PR, Product Customers & Potential customers
- 15. Audience: Anyone Message: Every eats here, must be good Did these emerge from audience feedback, or strategy? Audience: Families Message: it’s fun here Audience: Teens, young adults Message: We’re hip Audience: Adults Message: Treat yourself, don’t cook You deserve a break today
- 17. Internal & External Walmart’s greeters Ritz-Carleton's “how may we be of service?”
- 19. What’s going on here?
- 20. More than a Product PRODUCT Scope Attributes Quality Uses Organizational Associations Country of Origin User Imagery Self-Expressive Benfits Emotional Benefits Brand-customer Relationships Symbols Brand Personality BRAND
- 26. The Nature of Consistency is how consistent must the property design be to keep the brand consistent?