Presentation given at web 2.0

1. Designing Social Websites Christina Wodtke

2. Page about Christina

3. Audience question: “what do you want?” I don’t want to ask everyone to say what they want, but here I like to ask a few folks to offer “if you don’t’ get X, will you leave mad? You What do you want?

5. What is social, really?

6. Credit Tim O’Reilly

7. The Social Web is a digital space where data about human interactions is as important as other data types for providing value Community is when those humans care about each other.

9. Why bother?

10. Trebor Scholz http://collectivate.net

11. 8 days after a video was posted showing how to pick the lock in 30 seconds using a pen Kryptonite recalled 380,000 locks

12. Your users have something to tell you. If you don’t give them a way to communicate, they will find one. Trebor Scholz http://collectivate.net

16. When do I have to do something about all this?

17. When? Are you waiting for Web 4.0?

18. Credits: Tim O’Reilly’s The Facebook Application Platform and compete, a a site for web metrics

19. How do you design social?

20. B=f(P+E) - Lewin’s Equation B ehavior is a f unction of a P erson and his E nvironment

23. The Social Web is built here, from love and esteem

24. O’Reilly Report on Facebook The Facebook Application Platform

25. Motivation for hours (and hours and hours) of work

27. Reciprocity

28. What's the motivation of behind these people actually interacting and participating? … people want to share with the community what they believe to be important …. and they want to see their name in lights. They want to see their little icon on the front page, their username on the front page, so other people can see it. Reputation

29. Increased sense of efficacy

30. Attachment to and need of a group

33. 205 Structure Follows Social Spaces Conflict No building ever feels right to the people in it unless the physical spaces (defined by columns, walls, and ceilings) are congruent with the social spaces (defined by activities and human groups). Resolution A first principle of construction; on no account allow the engineering to dictate the building's form. Place the load bearing elements- the columns and the walls and floors- according to the social spaces of the building; never modify the social spaces to conform to the engineering structure of the building.

35. 36. Degrees of publicness Conflict: People are different, and the way they want to place their houses in a neighborhood is one of the most basic kinds of difference. Resolution: Make a clear distinction between three kinds of homes―those on quiet backwaters, those on busy streets, and those that are more or less in-between. Make sure that those on quiet backwaters are on twisting paths, and that these houses are themselves physically secluded; make sure that the more public houses are on busy streets with many people passing by all day long and that the houses themselves are exposed to the passers-by. The in-between houses may then be located on the paths halfway between the other two. Give every neighborhood about an equal number of these three kinds of homes.

36. Identity Activity Relationships Social Space Sign-up Invitations Distribution (Viral)

37. TOWNS The language begins with patterns that define towns and communities. These patterns can never be designed or built in one fell swoop - but patient piecemeal growth, designed in such a way that every individual act is always helping to create or generate these larger global patterns, will, slowly and surely, over the years, make a community that has these global patterns in it. BUILDINGS We now,start that part of the language which gives shape to individual buildings. These are the patterns which can be "designed)' or "built”- the patterns which define the individual buildings and the space between buildings; where we are dealing for the first time with Patterns that are under the control of individuals or small groups of individuals, who are able to build the patterns all at once:

38. Identity Activity Relationships Social Space profile reputation presence Share Convos Collab Contacts Attention Groups Sign-up Invitations Distribution (Viral)

40. Identity profile reputation presence

41. 1.) If you were going to build a piece of social software to support large and long-lived groups, what would you design for? The first thing you would design for is handles the user can invest in. Clay Shirky, A Group Is Its Own Worst Enemy http://shirky.com/writings/group_enemy.html

43. Identity is Context Based Facebook- Personal LinkedIN - Professional

45. Collections

46. Presence

49. 2.) Second, you have to design a way for there to be members in good standing . Have to design some way in which good works get recognized. The minimal way is, posts appear with identity. You can do more sophisticated things like having formal karma or "member since."

50. Reputation is… Information used to make a value judgment about an object or person …

51. Reputations

52. Strategize Exercise 2: what elements do you need for identity? Profile? Presence? Reputation?

53. Relationships Contacts Attention Groups

54. you have to find a way to spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations. [Dunbar] found that the MAXIMUM number of people that a person could keep up with socially at any given time, gossip maintenance, was 150. This doesn't mean that people don't have 150 people in their social network, but that they only keep tabs on 150 people max at any given point.

55. Contacts Attention Groups

56. Attention

57. Groups

58. Connections

59. Strategize Exercise 3: what kinds of relationships will you support? Asymmetrical Attention-Based? Groups? Connections?

60. Activity Share Communicate Collaborate

65. 2. Identifying your Social Objects

69. 3. Choosing your Features

71. Conversations

73. Sharing

74. Strategize Exercise 4: what are the social objects and what do people do? i.e. What are your nouns and verbs?

75. Identity Activity Relationships Social Space profile reputation presence Share Convos Collab Contacts Attention Groups Sign-up Invitations Distribution (Viral)

76. Social Space

77. Norms & Caretakers

81. Does Software Matter? Robin Miller , Cofounder of Slahdot Joel Spolsky , Joel on Software

82. Probably not

87. Nobody knows anything. – William Goldman

89. B=f(P,E) B ehavior is a f unction of a P erson and his E nvironment

90. Some Patterns

91. Frictionless

94. At Hand

97. Impactful Maximize reach

98. Email this Consumer Broadcaster

99. Newsfeed, Network Updates Consumer Consumer Consumer Consumer Consumer Broadcaster

100. Groups, Asymmetric Follow spark

103. Targeted Features for the most useful users

107. Outreach

114. Questions? http://www.blueprintsfortheweb.com http://www.eleganthack.com http://www.boxesandarrows.com @cwodtke