37. ACTIVITY: Sketch an online Grocery Store
Pencil
Markers
Lots of
Paper
INDIVIDUA
L
20
MINUTES
OBJECTIVE
S
1. Pick a competitor’s site or app
2. Sketch
•
Screens
•
Site map
37
39. INTRO TO USER EXPERIENCE
DESIGN
jesse james
garrett
User Experience Design:
the design of anything
independent of medium
or across [device]
with human experience as an explicit outcome
and human engagement as an explicit goal
-Jesse James Garrett
39
41. INTRO TO USER EXPERIENCE
DESIGN
"User experience"
encompasses all
aspects of the enduser's interaction
with the company,
its services, and its
products.
41
Don Norman
44. INTRO TO USER EXPERIENCE
DESIGN
Let’s be honest: it’s all about the smiling boxes.
45. INTRO TO USER EXPERIENCE
DESIGN
The first requirement
for an exemplary user
experience is to meet
the exact needs of
the customer, without
fuss or bother.
47. INTRO TO USER EXPERIENCE
DESIGN
Next comes simplicity and
elegance that produce
products that are a joy to
own, a joy to use.
True user experience goes
far beyond giving
customers what they
say they want, or
providing checklist
features.
47
Don Norman
50. INTRO TO USER EXPERIENCE
DESIGN
In order to achieve highquality user experience in a
company's offerings there
must be a seamless
merging of the services
of multiple disciplines,
including engineering,
marketing, graphical and
industrial design, and
interface design.
50
Don Norman
51. INTRO TO USER EXPERIENCE
DESIGN
What is user experience?
69. INTRO TO USER EXPERIENCE
DESIGN
User Experience Design is big. You
will suck if you try to do it all.
That is AWESOME
Not trying=failing
Find your love. Follow it.
69
Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
Note to self: check out http://www.youtube.com/watch?v=xx1WveKV7aE
Talk throughthe model
Amazon offers a wide variety of products
Powerful algorythm
Unmatched delivery, smiling boxes
Subscriptions solve a real problem
Doodles are the fun, surprising, and sometimes spontaneous changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
How did the idea for doodles originate?
In 1998, before the company was even incorporated, the concept of the doodle was born when Google founders Larry and Sergey played with the corporate logo to indicate their attendance at the Burning Man festival in the Nevada desert. They placed a stick figure drawing behind the 2nd "o" in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were "out of office." While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born.
Two years later in 2000, Larry and Sergey asked current webmaster Dennis Hwang, an intern at the time, to produce a doodle for Bastille Day. It was so well received by our users that Dennis was appointed Google's chief doodler and doodles started showing up more and more regularly on the Google homepage. In the beginning, the doodles mostly celebrated familiar holidays; nowadays, they highlight a wide array of events and anniversaries from the Birthday of John James Audubon to the Ice Cream Sundae.
Over time, the demand for doodles has risen in the U.S. and internationally. Creating doodles is now the responsibility of a team of talented illlustrators (we call them doodlers) and engineers. For them, creating doodles has become a group effort to enliven the Google homepage and bring smiles to the faces of Google users around the world.
How many doodles has Google done over the years?
The team has created over 1000 doodles for our homepages around the world.
Who chooses what doodles will be created and how do you decide which events will receive doodles?
A group of Googlers get together regularly to brainstorm and decide which events will be celebrated with a doodle. The ideas for the doodles come from numerous sources including Googlers and Google users. The doodle selection process aims to celebrate interesting events and anniversaries that reflect Google's personality and love for innovation.
Who designs the doodles?
There is a team of illustrators (we call them doodlers) and engineers that are behind each and every doodle you see.
How can Google users/the public submit ideas for doodles?
The doodle team is always excited to hear ideas from users - they can email proposals@google.com with ideas for the next Google doodle. The team receives hundreds of requests every day so we unfortunately can't respond to everyone. But rest assured that we're reading them :)
The amazon joke reviews not only stay but are promoted
Instructor talks about a product you love (replace mini with one you love). Why do you love it? What makes it great?
Now talk about the wider ecosystem, the things that add to the expereince.
This is to discuss the ideas they brought in on what is good. Capture heuristics that support their idea fo good stuff
Brainstorm annoying things
Use heuristics from good to redesign the bad thing. 20 minutes work, 10 min sharing.
Sorta okay at most stuff
A highly specialize individual, suited to his/her enviroment