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Building Great
                             Web Teams
                                Cory Wright
                               Hush Labs, LLC



                                                Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                       1
Who am I, and What Do I Know
          About Building Great Web Teams?




                                    Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                           2
Before Getting Started

                  • Who might want to build a great web team?
                  • This talk is about building small teams
                  • What makes a web team?


Monday, September 3, 2007                                       3
Components of a Web Team


                                                     Systems
                                                   Administrator

                                         Web                         Network
                            Designer
                                       Developer                   Administrator
                                                     Database
                                                   Administrator
                                                      (DBA)




                                                                           Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                                  4
The Six Stages of
                            Building a Great Web Team

                            • Deciding Important Character Traits
                            • Determining Required Skills
                            • Locating Candidates
                            • Attracting Them to Your Company
                            • Retaining Talent
                            • Dealing with Beavis

                                                                Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                       5
Qualities to Look For




                                                    Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                           6
Half-life of Knowledge

                 quot;The half-life of knowledge is the amount of
                 time that has to elapse before half of the
                 knowledge in a particular area is superseded
                 or shown to be untrue.”




                                                        Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                               7
Half-life of Knowledge


                            • Medical Profession - 20 years
                            • Mechanical Engineering - 7 years
                            • Software Development - 2 - 3 years




                                                               Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                      8
More About Inquisitive Types


                • Always learning, always teaching
                • Enjoy thinking about ways to solve problems
                • Find and fix problems on their own




                                                        Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                               9
Avoid “Rock Stars”




                                                 Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                    10
Avoid “Rock Stars”


                            • Think they are above other teammates
                            • Arrogant
                            • Productivity nightmare




                                                                Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                   11
Productivity Nightmare




                                                     Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                        12
Avoid Wimps




                                          Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                             13
Avoid Wimps


         • We’re talking about Great Teams
         • No room for people who simply follow instructions
         • Must stand up for their ideas




                                                   Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                      14
“Fight as if you are right,
                            listen as if you are wrong”



                                                      Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                         15
Understanding of Business Realities


                       • Most companies aren’t Google
                       • Reasons that no one has an Aeron chair
                       • Risk of failure




                                                             Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                16
Teams of Friends


          • Great teams tend to be teams of friends
          • Social compatibility is important
          • The team should want to hang out



                                                      Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                         17
You can’t change things
                            about people that they
                            don’t want to change



                                                      Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                         18
Deciding Which Skills are Important




                                   Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                      19
Smart People Can Learn Anything


                            • Technical experience is overrated
                            • Process experience is underrated




                                                                  Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                     20
Specific Role Skills


                            • Designers
                            • Developers
                            • Systems Administrators




                                                       Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                          21
The Big Picture

       • How web browsers communicate with web servers
       • The advantages of using revision control systems
       • Why you should use database indexes
       • Basic understanding of your server operating system
       • Networking fundamentals, such as mail and DNS



                                                   Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                      22
Finding Candidates

                            • Former Coworkers
                            • Meetups, BarCamps, Conferences, etc
                            • College Internships
                            • Open Source Developers
                            • Temping Firms
                            • Monster.com, HotJobs, Craigslist, etc



                                                                 Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                    23
Attracting Great People

                            • Interesting work
                            • Smart, enthusiastic team
                            • Enjoyable office environment
                            • Proper equipment and resources
                            • Attractive compensation



                                                               Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                  24
Problems with Working Remotely


                      • Team should be in same room
                      • Communication overhead
                      • Remote worker doesn’t bond with team




                                                         Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                            25
Proper Equipment and Resources

              • Hardware
              • Software
              • Web Development is mostly platform agnostic
                • Virtualization




                                                      Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                         26
Attractive Compensation

                              • Not simply a big salary
                              • Ownership (stock/equity)
                              • Flexible hours
                              • Bragging rights
                              • Personal growth



                                                           Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                              27
Interviewing




                                           Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                              28
“I’ve Got a Deal For You!”




                                                     Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                        29
Hiring the Right Ones

                      • Avoid revealing status of the manager
                      • Everything seems ok, but you aren’t sure
                        • Contract
                      • Personality is the top priority




                                                             Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                30
How Many?




                                        Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                           31
Ideal Team Size?


                            • Larger teams, larger problems
                            • Harder to reach agreement
                            • More difficult to do things as a group




                                                                  Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                                     32
Ideal Team Size




                                4
                                              Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                 33
Ideal Team Size

        • Somewhere between 3-7
        • Point of contact
          • Handles all communications for the team
          • Person must want to do this
          • Must be clear that this is not an authority role



                                                       Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                          34
Keeping Your Team


                    • The work must continue to be interesting
                    • Continuing education
                    • Show appreciation - when appropriate




                                                          Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                             35
Motivation is Hard




                                                 Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                    36
If It Doesn’t Work Out




                                                     Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                        37
Parting Ways

        • Don’t be afraid
        • Waiting almost always makes things worse
        • Forces the issue
        • Worst possible outcome is to lose a great team
             member




                                                   Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                      38
That’s All, Folks




                                 Cory Wright
                            cwright@hushlabs.com
                                                   Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                      39
Cory Wright
                            cwright@hushlabs.com




                                                   Copyright 2007 Hush Labs, LLC

Monday, September 3, 2007                                                      40

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Building Great Web Teams

  • 1. Building Great Web Teams Cory Wright Hush Labs, LLC Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 1
  • 2. Who am I, and What Do I Know About Building Great Web Teams? Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 2
  • 3. Before Getting Started • Who might want to build a great web team? • This talk is about building small teams • What makes a web team? Monday, September 3, 2007 3
  • 4. Components of a Web Team Systems Administrator Web Network Designer Developer Administrator Database Administrator (DBA) Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 4
  • 5. The Six Stages of Building a Great Web Team • Deciding Important Character Traits • Determining Required Skills • Locating Candidates • Attracting Them to Your Company • Retaining Talent • Dealing with Beavis Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 5
  • 6. Qualities to Look For Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 6
  • 7. Half-life of Knowledge quot;The half-life of knowledge is the amount of time that has to elapse before half of the knowledge in a particular area is superseded or shown to be untrue.” Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 7
  • 8. Half-life of Knowledge • Medical Profession - 20 years • Mechanical Engineering - 7 years • Software Development - 2 - 3 years Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 8
  • 9. More About Inquisitive Types • Always learning, always teaching • Enjoy thinking about ways to solve problems • Find and fix problems on their own Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 9
  • 10. Avoid “Rock Stars” Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 10
  • 11. Avoid “Rock Stars” • Think they are above other teammates • Arrogant • Productivity nightmare Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 11
  • 12. Productivity Nightmare Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 12
  • 13. Avoid Wimps Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 13
  • 14. Avoid Wimps • We’re talking about Great Teams • No room for people who simply follow instructions • Must stand up for their ideas Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 14
  • 15. “Fight as if you are right, listen as if you are wrong” Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 15
  • 16. Understanding of Business Realities • Most companies aren’t Google • Reasons that no one has an Aeron chair • Risk of failure Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 16
  • 17. Teams of Friends • Great teams tend to be teams of friends • Social compatibility is important • The team should want to hang out Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 17
  • 18. You can’t change things about people that they don’t want to change Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 18
  • 19. Deciding Which Skills are Important Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 19
  • 20. Smart People Can Learn Anything • Technical experience is overrated • Process experience is underrated Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 20
  • 21. Specific Role Skills • Designers • Developers • Systems Administrators Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 21
  • 22. The Big Picture • How web browsers communicate with web servers • The advantages of using revision control systems • Why you should use database indexes • Basic understanding of your server operating system • Networking fundamentals, such as mail and DNS Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 22
  • 23. Finding Candidates • Former Coworkers • Meetups, BarCamps, Conferences, etc • College Internships • Open Source Developers • Temping Firms • Monster.com, HotJobs, Craigslist, etc Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 23
  • 24. Attracting Great People • Interesting work • Smart, enthusiastic team • Enjoyable office environment • Proper equipment and resources • Attractive compensation Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 24
  • 25. Problems with Working Remotely • Team should be in same room • Communication overhead • Remote worker doesn’t bond with team Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 25
  • 26. Proper Equipment and Resources • Hardware • Software • Web Development is mostly platform agnostic • Virtualization Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 26
  • 27. Attractive Compensation • Not simply a big salary • Ownership (stock/equity) • Flexible hours • Bragging rights • Personal growth Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 27
  • 28. Interviewing Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 28
  • 29. “I’ve Got a Deal For You!” Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 29
  • 30. Hiring the Right Ones • Avoid revealing status of the manager • Everything seems ok, but you aren’t sure • Contract • Personality is the top priority Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 30
  • 31. How Many? Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 31
  • 32. Ideal Team Size? • Larger teams, larger problems • Harder to reach agreement • More difficult to do things as a group Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 32
  • 33. Ideal Team Size 4 Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 33
  • 34. Ideal Team Size • Somewhere between 3-7 • Point of contact • Handles all communications for the team • Person must want to do this • Must be clear that this is not an authority role Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 34
  • 35. Keeping Your Team • The work must continue to be interesting • Continuing education • Show appreciation - when appropriate Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 35
  • 36. Motivation is Hard Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 36
  • 37. If It Doesn’t Work Out Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 37
  • 38. Parting Ways • Don’t be afraid • Waiting almost always makes things worse • Forces the issue • Worst possible outcome is to lose a great team member Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 38
  • 39. That’s All, Folks Cory Wright cwright@hushlabs.com Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 39
  • 40. Cory Wright cwright@hushlabs.com Copyright 2007 Hush Labs, LLC Monday, September 3, 2007 40