This presentation gives you more idea about Ecommerce. If you want to know more then visit: http://www.cygnet-infotech.com/ecommerce-solutions

1. Powerful
A/B
Testing
Ideas
to Boost your
Online Sales

2. Stuck at a
conversion
and sales
plateau?

3. Fed up
with less-than-expected
Ecommerce Sales?

4. Wondering HOW To…
…convert visitors
into buyers?

5. Small changes
to your online store
can help you
make a
BIG impact

6. Small experiments lead to valuable insights.
Big ecommerce players have been
A/B testing for years…

7. The best thing is that
You don’t really need a HUGE budget…
Observing top companies provides clues to
A/B tests worth trying

8. So, without further ado, let’s
take a look at
POWERFUL A/B Tests
Worth Performing

9. Would you prefer to read about the points in greater
detail?
Head over to: http://www.cygnet-infotech.com/20-ecommerce-website-
ab-testing-ideas-to-boost-online-sales
OR, just keep sliding…. 

10. Test Different Kinds of
Product Displays

11. #1. Experiment with BIG product visuals that dominate the page…
This can help entice users and persuade them to buy.

12. #2. Or you can place helpful and beautiful product videos…
to educate customers & nudge them towards a purchase decision.

13. Compare Single-step Checkout
with Multi-step Checkout

14. #3. Single-step
checkout simplifies
navigation and
speeds up the
checkout process…
You can try out this
kind of checkout,
if there isn’t too much
complexity in the
process.

15. #4. You can also try breaking the process into steps…
If there are too many form fields, this option can provide better UX.

16. Experiment with pricing and
discount strategies

17. #5. Play with ending prices – .95, .97 or .99 have different psychological
impacts…
Instead of sticking to .99, try different figures according to product and
audience.

18. #6. Try offering free, no-credit-card-required trials…
For new online ventures trying to gain traction, this option is worth a shot.

19. #7. Highlight special discounts the users can get through promo codes…
By this simple tweak, you can turn dithering customers into buyers.

20. #8. Emphasize free shipping and other advantages for purchases above
specific amount…
Customers tend to shop more if it means more discount or free shipping.

21. #9. Spotlight seasonal or festival discounts for limited period… and ride the
waves of celebration shopping mood.

22. #10. Launch attractive limited period offers… and entice users to make quick
purchase decisions.

23. Try making things extremely
easy for your customers

24. #11. Allow people visiting your website to shop and checkout as a Guest...
This may help decrease the number of people bouncing off at the last step.

25. #12. Save carts and send
automated emails
reminding users to
complete purchase.

26. #13. Try offering Express Checkout to registered users…
The ease of transaction may turn one-time buyers into regular customers!

27. Take and test steps to boost
trustworthiness of your site

28. #14. Highlight
security measures
through trust
seals or badges at
key points…
Measure the
impact of
different trust
symbols.

29. #15. Encourage customer reviews – users are more likely to buy what
others have liked and approved of.

30. And yes, of course you don’t need to try out all the
ideas…
Perhaps you already practice many of the points.
But, testing select ideas against
your existing system can throw
up surprising results.

31. Just
EXPERIMENT
with the ones
that are most
relevant to
your online
store…
And you will
learn what
works with
your
customers
…and what
doesn’t.

32. ABOUT CYGNET INFOTECH
• We are a global IT services and solutions provider
• We are ISO 9001, ISO 27001 and CMMi Level III Certified
• We provide End-to-end IT solutions to medium-to-large enterprises and product
development companies
• Check out our ecommerce offerings at: http://www.cygnet-infotech.
com/ecommerce-solutions
Get in Touch: Website: www.cygnet-infotech.com
Email: info@cygnet-infotech.com
Skype: cygnet-infotech-pvt-ltd

33. Finally, Thanks to Image Sources:
http://us.louisvuitton.com/
http://www.amazom.com/
http://www.lightuponline.com.au/
http://www.flipkart.com/
http://www.tweakjet.com/
http://www.webds.com/
http://www.freecharge.in/
http://savemoney.my/
http://www.walmart.com/
https://econsultancy.com/
http://www.getelastic.com/
https://basecamp.com/start