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The Difference Between A Good
Advertisement And A Bad One
www.cynthiakocialski.com
We have all been exposed to thousands of
advertisements. The good ads produce
results, while the bad ones are a just
waste...
In general, there are two
broad categories of ads:
intellectual and
information based, or
emotional or experience
focused.
A good emotional ad makes the
viewer imagine taking the action
you want them to take. This is
effective because no person ...
Regardless of the type of ad, all
of them need to persuade the
customer. This can only be
achieved if the customer believe...
The more negative comments
brought on by an ad, the
more likely it is to be
effective. If an ad generates
criticism then i...
A typical mistake many
business owners make in their
promotions is including the
statement about offering
“competitive pri...
Another favorite phrase used
in advertising is “fair and
honest”. This is simply
assumed by today’s
customers. Second, if ...
An inescapable truth is
selling is an art and like
any other art, there is
no quick way to be good
at it. It requires lear...
Share your PASSION and
KNOWLEDGE with world.
Please visit
Start-up Entrepreneurs’ Blog
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The difference between a good advertisement and a bad one

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We have all been exposed to thousands of advertisements. The good ads produce results, while the bad ones are a just wasted expense. This post reflects the concepts presented in the book, “The Wizard of Ads”.

Publié dans : Business
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The difference between a good advertisement and a bad one

  1. 1. The Difference Between A Good Advertisement And A Bad One www.cynthiakocialski.com
  2. 2. We have all been exposed to thousands of advertisements. The good ads produce results, while the bad ones are a just wasted expense. This post reflects the concepts presented in the book, “The Wizard of Ads”.
  3. 3. In general, there are two broad categories of ads: intellectual and information based, or emotional or experience focused.
  4. 4. A good emotional ad makes the viewer imagine taking the action you want them to take. This is effective because no person takes action until he or she imagines taking that action. Ads should show the experience beforehand. These ads should focus on bringing the familiar to the listener.
  5. 5. Regardless of the type of ad, all of them need to persuade the customer. This can only be achieved if the customer believes and agrees with it. To do this, you must tell the customer what they already know or suspect, or remind them of their past experiences.
  6. 6. The more negative comments brought on by an ad, the more likely it is to be effective. If an ad generates criticism then it’s likely to be reaching the desired customers (who aren’t complaining but taking note).
  7. 7. A typical mistake many business owners make in their promotions is including the statement about offering “competitive pricing”. The listener translates this into “doesn’t that mean the same as everyone else.” This removes price from the buying decision.
  8. 8. Another favorite phrase used in advertising is “fair and honest”. This is simply assumed by today’s customers. Second, if this is the only thought your customers have about your business, it is not one that will flourish and thrive.
  9. 9. An inescapable truth is selling is an art and like any other art, there is no quick way to be good at it. It requires learning through experimentation.
  10. 10. Share your PASSION and KNOWLEDGE with world. Please visit Start-up Entrepreneurs’ Blog

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