‹#› 
Cyril Reinhard 
EMEA Product Marketing Director 
@cyrilCR, cyril.reinhard@acquia.com
The Digital World is going faster… 
‹#›
We’r in the Age of the Customer 
‹#›
‹#›
Yesterday, +35 years ago… Free / Open 
‹#› 
Before 1980 
1989 Version 1 of GPL 
1980 Xerox 
1980 GNU project 
1983 GNU : L...
Free as in Freedom ! 
• Freedom 0: The freedom to run the program for any purpose. 
• Freedom 1: The freedom to study how ...
‹#› 
100% free 
Drupal began and still lives as a 100% free and open source community 
project. Drupal is fully customizab...
1995 
Amazon 
‹#› 
A little that grew, Form Drop to Drupal 
1990 
Internet 
2004 
Facebook 
1998 
Google 
Search 
2006 
Tw...
Now & Tomorrow : Digital World is going faster and faster… 
‹#› 
CONNECTED TV PAAS/SAAS 
SOCIAL NETWORK 
TABLET 
INTERNET ...
BE AGILE : We are in connected world… 
‹#› 
In 2020, 50 billions 
Of connected devices 
(Orange sources) 
By PatrickSmithP...
BE MOBILE : Think Mobile First and build cross-canal experiences 
‹#› 
In 2014, most of Internet access 
come from Mobile ...
BE SOCIAL : Users are your best brand Ambassadors ! 
‹#› 
Great ! 
I like that, 
I recommend you…… 
I like the FranceTV 
T...
BE PERSONALIZED : People want to be the “one” ! 
77%+ of the Web sites are not using 
Personalization ! 
‹#›
‹#› 
“Omnipresent / Omnichannel” all is question of 
Personalization 
Deliver 
The right 
content 
To 
The right 
user 
on...
… so best digital experience combine content, 
community and Commerce... 
‹#› 
User Generated 
Content 
SEO 
Email 
Analyt...
Drupal allows you to build your Digital Platform 
‹#›
‹#› 
Drupal is an open source tool for 
managing digital experiences
‹#› 
Why do tech teams choose Drupal? 
1 The cleanest data modeling you’ll ever meet 
2 Rapid prototyping and release 
3 R...
‹#› 
1 
The cleanest data modeling you’ll ever meet
‹#› 
The content challenge 
• Legacy systems aren’t architected 
for content re-use 
• Today’s experience requirements 
ar...
‹#› 
Proprietary system content approach 
Structure-first Front Page Full Page 
example.com 
Your mental 
site map 
news 
...
‹#› 
Drupal’s approach: Content-first
‹#› 
Drupal’s approach: Content-first
‹#› 
Drupal’s approach: Content-first
‹#› 
Drupal’s approach: Content-first
‹#› 
Drupal’s approach: Content-first
‹#› 
Write once, use anywhere
‹#› 
Displayed anywhere, any way 
Responsive out-of-the box, but flexible enough 
to also create mobile apps
‹#›
‹#› 
Standardized platform for all brand sites NBC 
Entertainment and sport. 34M PVs 24 hours. 34M
MOBILE 
FIRST 
‹#› 
Over 77 iOS, Android, and Windows Mobile apps 
built on the NY MTA real-time data platform, 
powered b...
‹#› 
What does this mean? 
Boundless Content 
• Drupal content is atomized for 
re-use 
• This helps you architect for 
th...
‹#› 
2 
Rapid prototyping and release
‹#› 
Assembling digital experiences 
Fields Nodes 
Views 
Title 
Author 
Published 
Content Type 
Image Title 
Description...
‹#› 
With Drupal you assemble 
Drupal core Contributed 
Modules 
Distributions
‹#› 
Start near the finish line: 
Modules 
COMMERCE 
Drupal Commerce 
Ubercart 
Amazon 
Pay 
Recurly 
BitPay 
SOCIAL INTEG...
‹#› 
Start near the finish line: 
Distributions 
Distributions 
Core 
APIs 
Admin 
Backend 
Data Model 
Permissions 
Comme...
‹#› 
Pfizer: 30% faster time-to-market
‹#› 
Unique digital experiences built on a 
common Drupal platform – empower store 
managers to localize each store site 3...
‹#› 
Timex 2012 
These are our products ! 
Timex 2013 
This is your life.
Timex in 2013: “This is your life.” 
4‹#1›
‹#›
‹#› 
Drupal reduces complexity 
Why Drupal? 
Open, flexible architecture 
Supports wide range of site types 
Repeatable de...
‹#› 
Which leads enterprises to standardize 
Company Initial Drupal Sites Platform Standard 
Chapstick.com 
Advil.com 
Rob...
‹#› 
5 
Global talent and support ecosystem
‹#› 
Based on a pace of innovation from 
a 34,000+ strong developer community
‹#› 
Train 
Develop 
Integrate 
Design 
Support & 
Iterate 
Launch 
Supported by a global commercial community 
that mitig...
‹#› 
Drupal /vs/ Competitors
Why Drupal is the best solution 
to build your Digital Platform ! 
Drupal & Acquia best Open source solution 
#1 Open Sour...
①Why Drupal is better the leader 
of WCM Open Source Solutions?
5 reasons why Drupal is the best Open 
Source WCM Solution 
#1 Open Source Model 
#2 Community Size 
#3 Analysis & reports...
#1 – Open Source Model 
3 
Totally Open 
Free distribution 
Community 
Open SaaS 
© tu-8 - fotolia.com
#2 – Community size / Activities 
4 
✓1 Million+ members 
✓30 000+ developers 
✓25 000+ Modules 
✓Worldwide resources 
© S...
#3 – Analysis & reports 
5 
Gartner - Magic Quadrant 
Forrester Wave 
Smile – CMS white Paper 
© Daniel Ernst - fotolia.co...
#4 – Support and Ecosystem 
6 
Support 24/7 
Worldwilde Support 
Largest Partner ecosystem 
Hosting / Cloud 
Consulting an...
#5 - Project size 
7 
✓Enterprise project (size) 
✓Enterprise references 
✓Digital plateform 
✓content, community, commerc...
②Objectively, Why Drupal is better than 
software solution to build your Digital 
Experience plateform ?
5 reasons why Drupal is better than all software 
solutions to build your Digital Experience platform ? 
2 
#1 Analysis & ...
#1 – Analysis & reports 
3
#2 - Cost 
5 
Ownership cost 
Integration cost 
Extension Cost
AGILE 
600+ websites 
60% reduction in cost 
30% faster time to market
500+ Warner Music Group artist 
websites, 3 site templates, 
total creative freedom
#3 – Support and ecosystem 
8 
Community 
Support 24/7, Worldwide 
Technical Account Manager 
Professional Services 
Dedic...
460M Hits to grammy.com 
on night of award show
80MEntertainment and sport. 80M PVs 24 hours. 
Standardized platform for all brand sites NBC
#4 - References 
11 
Enterprise 
Solution / Open Source 
References Worldwilde 
No lock-in 
© pict rider - fotolia.com
#5 – Flexibility and Integration 
12 
Agility 
Flexibility 
Evolutivity 
© MAXFX - fotolia.com
In this world where everything is accelerating, 
where everything goes faster!
‹#› 
Digital transformation is real 
• Organizations are reinventing business models, 
putting digital at the center of th...
‹#› 
Conclusion : Digital transformation is real 
Drupal is the platform to support digital 
transformation both today and...
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Drupagora 2014 - Introduction a Drupal et positionnement face aux competiteurs

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+35 years ago… Free / Open
1980 GNU project
1980 Open source Mvt
1983 GNU : Linux
1985 FSF
1989 Version 1 of GPL
1991 GNU/Linux
1998 Open Source Initiative
2000 Dorp/Drop
2001 Drupal
...
They're changed the world :
- Richard stallman
- Linus Torvalds
- Dries buytaert

The content challenge
• Legacy systems aren’t architected
for content re-use
• Today’s experience requirements
are seamless across devices and channels
• This requires more efficient data modeling
and content creation solutions

Drupal and Competitors
- Other Open source solutions : eZ systems, Typo3, Joomla, wordpress...
- Propietary solutions like : Adobe, Oracle, Sitecore, ...

Drupal & Acquia best Open source solution
#1 Open Source Model
#2 Biggest Community
#3 Analysis & reports positioning
#4 Support and ecosystem
#5 Project size

Drupal & Acquia best WEM solution
#1 Analysis & report
#2 Costs
#3 Support et ecosystem
#4 Perennity/ References
#5 Flexibility / Integration

Digital transformation is real
- Organizations are reinventing business models, putting digital at the center of their business.
- Organizations are seeking new technology 
that supports this transformative vision.
- Drupal is the platform to 
support digital transformation 
both today and in the future.

Drupal is the platform to support digital transformation both today and in the future.

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Drupagora 2014 - Introduction a Drupal et positionnement face aux competiteurs

  1. 1. ‹#› Cyril Reinhard EMEA Product Marketing Director @cyrilCR, cyril.reinhard@acquia.com
  2. 2. The Digital World is going faster… ‹#›
  3. 3. We’r in the Age of the Customer ‹#›
  4. 4. ‹#›
  5. 5. Yesterday, +35 years ago… Free / Open ‹#› Before 1980 1989 Version 1 of GPL 1980 Xerox 1980 GNU project 1983 GNU : Linux 1985 FSF 1991 GNU/Linux 1998 Open Source Initiative 1980 Open source Mvt FOSS 2000 Dorp/Drop 2001 Drupal Free Open Source Solutions
  6. 6. Free as in Freedom ! • Freedom 0: The freedom to run the program for any purpose. • Freedom 1: The freedom to study how the program works, and change it to make it do what you wish. • Freedom 2: The freedom to redistribute copies so you can help your neighbor. • Freedom 3: The freedom to improve the program, and release your improvements (and modified versions in general) to the public, so that the whole community benefits. ‹#›
  7. 7. ‹#› 100% free Drupal began and still lives as a 100% free and open source community project. Drupal is fully customizable, no vendor lock-in. 34,000+ code contributors worldwide 2% of the web 1m+ users on Drupal.org Drupal and Open Source
  8. 8. 1995 Amazon ‹#› A little that grew, Form Drop to Drupal 1990 Internet 2004 Facebook 1998 Google Search 2006 Twitter 2008 Spotify 2011 Google+ 2003 Skype iTunes 2005 YouTube 2009 GoogleDoc 2001 Wikipedia 2010 Instagram 2007 Kindle 2007 iPhone 2006 HTC Samsung 2001/2 Nokia, Sagem 2008 Blackberry Android 2010 Windows Phone 2001 Notion Tablette MS fin 2009 iPad 2001 iPod 2004 iPod mini 2002 Meetic 2001 Vente-­‐privee 2007 Zynga 2011 EyeEm 2009 Foursquare 2008 DropBox 2010 Pinterest 2003 Linkedin 2007 Acquia 2000 Drupal 2011 Drupal 7
  9. 9. Now & Tomorrow : Digital World is going faster and faster… ‹#› CONNECTED TV PAAS/SAAS SOCIAL NETWORK TABLET INTERNET SMARTPHONE RADIO GAME CONSOLE By PatrickSmithPhotography CLOUD SMART WATCH GAMIFICATION
  10. 10. BE AGILE : We are in connected world… ‹#› In 2020, 50 billions Of connected devices (Orange sources) By PatrickSmithPhotography The World change…
  11. 11. BE MOBILE : Think Mobile First and build cross-canal experiences ‹#› In 2014, most of Internet access come from Mobile devices ▪ Flickr : By heαrtbreaker
  12. 12. BE SOCIAL : Users are your best brand Ambassadors ! ‹#› Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. Woah ! The user is a “ConsumActor” +1.7b people are using Social Network Fantastic!
  13. 13. BE PERSONALIZED : People want to be the “one” ! 77%+ of the Web sites are not using Personalization ! ‹#›
  14. 14. ‹#› “Omnipresent / Omnichannel” all is question of Personalization Deliver The right content To The right user on The right channel at The right time
  15. 15. … so best digital experience combine content, community and Commerce... ‹#› User Generated Content SEO Email Analytics Marketing Automation Personalization Multi-channel Rich Media CRM
  16. 16. Drupal allows you to build your Digital Platform ‹#›
  17. 17. ‹#› Drupal is an open source tool for managing digital experiences
  18. 18. ‹#› Why do tech teams choose Drupal? 1 The cleanest data modeling you’ll ever meet 2 Rapid prototyping and release 3 Re-usable configuration & features 4 Security and control 5 A global talent and support ecosystem
  19. 19. ‹#› 1 The cleanest data modeling you’ll ever meet
  20. 20. ‹#› The content challenge • Legacy systems aren’t architected for content re-use • Today’s experience requirements are seamless across devices and channels • This requires more efficient data modeling and content creation solutions
  21. 21. ‹#› Proprietary system content approach Structure-first Front Page Full Page example.com Your mental site map news about sports masthead politics contact
  22. 22. ‹#› Drupal’s approach: Content-first
  23. 23. ‹#› Drupal’s approach: Content-first
  24. 24. ‹#› Drupal’s approach: Content-first
  25. 25. ‹#› Drupal’s approach: Content-first
  26. 26. ‹#› Drupal’s approach: Content-first
  27. 27. ‹#› Write once, use anywhere
  28. 28. ‹#› Displayed anywhere, any way Responsive out-of-the box, but flexible enough to also create mobile apps
  29. 29. ‹#›
  30. 30. ‹#› Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours. 34M
  31. 31. MOBILE FIRST ‹#› Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
  32. 32. ‹#› What does this mean? Boundless Content • Drupal content is atomized for re-use • This helps you architect for the future of experience delivery • Drupal’s data model supports delivering experiences to today’s and tomorrow’s digital consumers
  33. 33. ‹#› 2 Rapid prototyping and release
  34. 34. ‹#› Assembling digital experiences Fields Nodes Views Title Author Published Content Type Image Title Description Rights Owner Title Author Link
  35. 35. ‹#› With Drupal you assemble Drupal core Contributed Modules Distributions
  36. 36. ‹#› Start near the finish line: Modules COMMERCE Drupal Commerce Ubercart Amazon Pay Recurly BitPay SOCIAL INTEGRATION Share This Facebook OAuth Twitter Google Plus One Button Flickr MARKETING INTEGRATION Acquia Lift Connector Salesforce Suite Convio Integration Google Analytics MULTIMEDIA Media Embedded Media Field FileField Sources Views Slideshow PUBLISHING Pathauto WYSIWYG Webform Panels Metatag Internationalization
  37. 37. ‹#› Start near the finish line: Distributions Distributions Core APIs Admin Backend Data Model Permissions Commerce Kickstart (Drupal for Online Business) Contrib WYSIWYG Media Salesforce integration Views Webform Drupal Commerce Organic Groups Drupal Commons (Drupal for Online Communities) Open Atrium (Drupal for Collaborative Teams) OpenPublish (Drupal for Online News) OpenPublic (Drupal for Governments) Open Outreach (Drupal for Non-Profts) ELMS (Drupal for Schools)
  38. 38. ‹#› Pfizer: 30% faster time-to-market
  39. 39. ‹#› Unique digital experiences built on a common Drupal platform – empower store managers to localize each store site 340
  40. 40. ‹#› Timex 2012 These are our products ! Timex 2013 This is your life.
  41. 41. Timex in 2013: “This is your life.” 4‹#1›
  42. 42. ‹#›
  43. 43. ‹#› Drupal reduces complexity Why Drupal? Open, flexible architecture Supports wide range of site types Repeatable deployment patterns Enables effective shared services model between IT & marketing Community sites Product sites Corporate site Other sites Marketing [ External Websites ] microsites 8 9 7 6 14 5 15 1 13 2 4 3 10 11 12
  44. 44. ‹#› Which leads enterprises to standardize Company Initial Drupal Sites Platform Standard Chapstick.com Advil.com Robitussin.com 80+ other brand and mobile sites Drupal selected as Web CMS standard for Pfizer Consumer division NBC.com MSNBC.com NBCOlympics.com 22 Brands in Total Drupal selected as the standard on the NBCU Publisher 7 Platform, Acquia Elite Support and Cloud used for all Drupal sites NASCAR Driver Gauge site CNN GO Asia PGA.com NCAA.com NBC.com Drupal is standard for all brand properties, except CNN.com
  45. 45. ‹#› 5 Global talent and support ecosystem
  46. 46. ‹#› Based on a pace of innovation from a 34,000+ strong developer community
  47. 47. ‹#› Train Develop Integrate Design Support & Iterate Launch Supported by a global commercial community that mitigates risk and ensures success.
  48. 48. ‹#› Drupal /vs/ Competitors
  49. 49. Why Drupal is the best solution to build your Digital Platform ! Drupal & Acquia best Open source solution #1 Open Source Model #2 Biggest Community #3 Analysis & reports positioning #4 Support and ecosystem #5 Project size Drupal & Acquia best WEM solution #1 Analysis & report #2 Costs #3 Support et ecosystem #4 Perennity/ References #5 Flexibility / Integration
  50. 50. ①Why Drupal is better the leader of WCM Open Source Solutions?
  51. 51. 5 reasons why Drupal is the best Open Source WCM Solution #1 Open Source Model #2 Community Size #3 Analysis & reports positionning #4 Support and ecosystem #5 Project size
  52. 52. #1 – Open Source Model 3 Totally Open Free distribution Community Open SaaS © tu-8 - fotolia.com
  53. 53. #2 – Community size / Activities 4 ✓1 Million+ members ✓30 000+ developers ✓25 000+ Modules ✓Worldwide resources © Song Heming - fotolia.com
  54. 54. #3 – Analysis & reports 5 Gartner - Magic Quadrant Forrester Wave Smile – CMS white Paper © Daniel Ernst - fotolia.com
  55. 55. #4 – Support and Ecosystem 6 Support 24/7 Worldwilde Support Largest Partner ecosystem Hosting / Cloud Consulting and Expertise © twobee - fotolia.com
  56. 56. #5 - Project size 7 ✓Enterprise project (size) ✓Enterprise references ✓Digital plateform ✓content, community, commerce
  57. 57. ②Objectively, Why Drupal is better than software solution to build your Digital Experience plateform ?
  58. 58. 5 reasons why Drupal is better than all software solutions to build your Digital Experience platform ? 2 #1 Analysis & report #2 Costs #3 Support et ecosystem #4 References #5 Integration
  59. 59. #1 – Analysis & reports 3
  60. 60. #2 - Cost 5 Ownership cost Integration cost Extension Cost
  61. 61. AGILE 600+ websites 60% reduction in cost 30% faster time to market
  62. 62. 500+ Warner Music Group artist websites, 3 site templates, total creative freedom
  63. 63. #3 – Support and ecosystem 8 Community Support 24/7, Worldwide Technical Account Manager Professional Services Dedicated Cloud
  64. 64. 460M Hits to grammy.com on night of award show
  65. 65. 80MEntertainment and sport. 80M PVs 24 hours. Standardized platform for all brand sites NBC
  66. 66. #4 - References 11 Enterprise Solution / Open Source References Worldwilde No lock-in © pict rider - fotolia.com
  67. 67. #5 – Flexibility and Integration 12 Agility Flexibility Evolutivity © MAXFX - fotolia.com
  68. 68. In this world where everything is accelerating, where everything goes faster!
  69. 69. ‹#› Digital transformation is real • Organizations are reinventing business models, putting digital at the center of their business. • Organizations are seeking new technology that supports this transformative vision. • Drupal is the platform to support digital transformation both today and in the future.
  70. 70. ‹#› Conclusion : Digital transformation is real Drupal is the platform to support digital transformation both today and in the future.

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