Charlotte Ziems

Redwood City, California United States

Content Marketing & Content Strategy Exec

Technology / Software / Internet

At Informatica, I lead the content strategy for our web site and go-to-market assets and help drive organizational change required for producing strong (e.g., revenue producing) thought leadership and audience-focused content. I love the process of helping companies tell stories that support and express their brand--relevant and engaging stories that their audiences want to hear, read, watch and discuss. And that ultimately pave a way deeper into the purchase cycle.