3

2. BARSTERS
TEO VI VIEN
HIRENDRAN
SIVAGANAM
JACQUELYN
VANESSA
CHONG ZHAO LUN
TEO KUO CHIEN
NG KIM WING
CHOO ZI ZHAO

3. WE DRINK
WE CHILL
WE PARTY
REPEAT!!
BARS

4. BAR CHOOSEN
LUNA BAR IN KUALA
LUMPUR

6. BAR CHOOSEN
HONG KONG BAR IN
PENANG

8. DESCRIPTION OF THE BUSINESSES

9. HONG KONG BAR IN
PENANG
FOUNDER
MR. TAN CHO KHEN
AND MDM. YEOH SZE
HOON
CURRENT
MS. JENNY
1980

10. LOCATION
HONG KONG BAR IN
PENANG
● Located off
Chulia Street in
George Town,
Penang.
● 5 minutes walk
from Continental
Hotel

11. ● Classic rustic ambiance
● The Hong Kong Bar is ran
by the Tan siblings, Mr.
Peter Tan and Ms Jenny
Tan occasionally with the
help of a part time
employee
● Serves a wide variety of
alcoholic beverages as well
as non-alcoholic beverages.
HONG KONG BAR, PENANG

12. They have a wide variety of customers, mainly foreigners from different countries like Australia, United Kingdom, United States
of America, and New Zealand.
They have a wide variety of
customers, mainly foreigners
from different countries.
- Australia
-United Kingdom
-United States of
America
- New Zealand

13. ● Very competitive especially with
bars along the same road.
● The Hong Kong Bar has the
benefit of legacy and old
reputation to bring in customers.
● It’s walls are decorated with
photos, articles, badges, trinkets
and plates.

14. LUNA BAR IN KUALA
LUMPUR
FOUNDER
MR. LIM KWONG
HING
CURRENTLY
MR. ROSLAN
2004

15. LOCATION
LUNA BAR IN KUALA
LUMPUR

16. ● Founded in 2004 - Mr. Lim
Kwong Hing
● 1st rooftop bar in Kuala
Lumpur (On Pacific
Regency hotel’s 34th floor)
● Serves drinks and food
● Has a fine-dining restaurant
- Cristallo di Luna
● View of Petronas Twin
Towers and the Kuala
Lumpur Tower can be seen
LUNA BAR, KUALA
LUMPUR

18. HISTORY
HONG KONG BAR IN
PENANG
HONG KONG BAR

19. :Discover in year 1980 in Penang
:Founder Mr Tan Cho Khen and Mdm
Yeoh Sze
Hoon
:Burn down in year 2004
: History tradition in this bar. The

20. gLUNA BAR

21. :Discover in 2004
: Founder by Mr Lim Kwong Hing
: Popular since year of establish
: Additional of fusion restaurant
: Well-known in tourism destination

22. BAR ANALYSIS

23. BAR ANALYSIS( HONG
KONG BAR )
-Hong Kong Bar is an old
fashioned bar.
-They promote in a way of
friendly and patient
service.

24. Top 3 Competitors
Reggae Bar Coco Island Bar
Gwen Houze Bar

25. BAR ANALYSIS( LUNA
BAR )
-Lunar Bar a modern bar.
-They are promoted in way of discount,
free drink, enjoyable environment.

26. Top 3 Competitors
Marini’s On 57 Bar Airy And Sexy Sky Bar
Mai Bar

27. SUSTAINABILITY

28. SUSTAINABILITY (HONG KONG
BAR)
- Hong kong bar survived in
this field about 30 years ago.
-Price of drinks is very fair and
no
extra charge.
-Hong kong bar is a Classic
bar and is famous for their
friendly service.

29. SUSTAINABILITY (HONG KONG
BAR)
- Popular among the dispatched
soldiers.
-Wall fully hung with metal
badges.
-Hong kong bar is located heart
of the city.

30. SUSTAINABILITY (HONG KONG
BAR)
-Owner will take pictures of
visitors and sign their
autographs in a photobook.
- Run an honest, simple ,
Penang homely treatment
-Opening hour start from
morning until
midnight.

31. The photos of visitors

32. SUSTAINABILITY (LUNA BAR)
- The stylish and trendy
setting of the bar is popular
amongst the younger
generation.
-Besides that, Luna bar is
located at the rooftop of
Pacific Regency hotel where
hotel guests can enjoy
a few drinks during their visit

33. SUSTAINABILITY (LUNA BAR)
-Promote by offering discounts
and an enjoyable atmosphere.
- A fusion concept fine dining
restaurant, Cristallo di Luna, is
located just next to the open air
bar for customers to dine-in.

34. SUSTAINABILITY (LUNA BAR)
- invites famous DJ to spin ,
magicians and so on.
-having a lot of events such as
gold party, white
bikini party.
- offering 360 views of of the Twin
Towers, and
occasionally a number of local

35. STUNNING VIEWS OF LUNA BAR

36. COMPARISON

37. COMPARISON
Location Heart of the city
Target
Customers
Foreigners
Motives Provide a comfortable setting for
customers to enjoy a drink
Transportatio
n
Travel by car
SIMILARITIES

38. Differenc
es
Hong Kong Bar Luna Bar
Food
services
Provides alcoholic
and non alcoholic
drinks
Provide fine-dining food,
snacks, alcoholic and non
alcoholic drinks
Music
system
Does not have a
music system
installed in the bar
Have a good music
system installed in the
bar. (Also has a DJ booth
for invited DJs to spin on
the turntable.)

39. DIFFERENCE
S
HONG KONG BAR LUNA BAR
Entertainmen
t
Does not provide
any entertainment
for guests
Provides a swimming pool for guests,
as well as a stage and DJ booth that will
be used during events by performers
Space Very cramped with
seats along the
bar counter
Very spacious and there is a wide
walkway for guests to walk through and
sofas surrounding the swimming pool
Number of
Staff
Only have 1 to 2
staff members,
which are the
Have more than 20 staff members that
are divided into different jobs and
responsibilities

40. WHO IS MORE
COMMERCIALLY
SUCCESSFUL?

41. LUNA BAR!
NUMBER OF CUSTOMERS
SPACE OF INTERIOR
PROFIT GAINED

42. BARRIERS TO ENTRY
❖ It is relatively difficult to be recognized in this
industry for beginners that have to start from
scratch.
❖ Reason is because they will face many
obstacles

43. ➔LARGE CAPITAL
A large sum of money is needed to start a
goods producing business.
Needed to pay for assets such as:
❖ Space Rental
❖ Bar Equipment

44. ➔UNIQUENESS
A bar has to be UNIQUE and
EXTRAORDINARY
to attract customers.
❖ Has to exceed other competitors attractions.
❖ May cost more money (location,
decorations)

45. ➔LOCATION, LOCATION,
LOCATION
Location of the bar is very crucial.
Importance of location:
❖ Domestic environment
❖ Economic environment

46. ➔AMBIANCE
❖ Must provide an
entertaining ambiance.
❖ Failure to accomplish this
mood will result in a bad
business.

47. MONOPOLISTIC
COMPETITIVE
➢Is a market structure where many
businesses sell products that are similar
BUT NOT IDENTICAL.

48. ➔CHARACTERISTICS OF A
MONOPOLISTIC COMPETITION
❖ Many producers and consumers in the market
❖ No business has total control over the market price
❖ No interaction between firms

49. BOTH THESE BARS HAVE
MONOPOLISTIC COMPETITIVE
CHARACTERISTICS
HONG KONG LUNA

50. STRATEGIES
❖ Set the prices of their products based on the demand
curve
❖ Products are priced so that customers will continue
purchasing their products.
❖ They use major advertising such as promotions and
events.

51. Recommendation

52. Hot Environment in the bar
Customers prefer a place
complete with air-conditioning
Recommendation (Hong
Kong Bar)

53. Recommendation (Hong
Kong Bar)
Need to upgrade from
current look
Renovate to a more
modern style.

54. Recommendation (Hong
Kong Bar)
Regularity of drinks available in
the menu
Adding more new drinks to the menu

55. Recommendation (Hong
Kong Bar)
Lack of staff in the bar
Hire more staff

56. Recommendation (Luna Bar)
Lack of seats available
Increase the number of
seats for the customers

57. Recommendation (Luna Bar)
Poor sound system
Invest in a good quality
sound system

58. Recommendation (Luna Bar)
Drinks are too pricey
Reduce the price of the drinks