1. Social Media Revolution: Mid-term mock exam answers
1. The use of internet-based social media platforms to make connections with friends, family,
classmates, customers and clients. It is an online community of friends and acquaintances that share
similar interests, careers etc...
NOTE: A social network is NOT a website but a community created through the use of social
networking tools.
2. The process of affecting the visibility of a website or a web page in a search engine's natural
search results.
3. Strong ties are your family, friends, close co-workers and people you associate with frequently;
limited in number for someone, because they require more time and effort to keep up. Weak ties
are contacts or friends you don't speak to regularly; you can handle many more of them than
strong ties.
4. A blog is likely to be successful if you:
• Write about something you love
• Write about something other people are interested in
• Find a niche (i.e. something no-one else is writing about)
• Encourage interaction
• React to contributors' comments
• Make the blog physically attractive (layout, photos...)
• Include varied content
• Regularly update
• Market the blog – on other websites, social networking sites etc...
5. Model answer:
Juan Enrique in his TED Talk introduces the notion of the “digital tattoo” in analogy with the
common tattoo that we all know. A tattoo is a clearly identifiable sign that we use to define
ourselves, consequently giving a particular image which allows others to recognise us. It can be
seen as an expression of our identity. The “digital tattoo” is similar; it is a trace of our identity
except that it is not in the physical world but it in the virtual world. Like the tattoo, it allows other
people to identify us but also like a real tattoo it is very hard or impossible to delete. We “craft” our
own digital tattoo each time we talk about ourselves on the internet, write something or search for
something. The most common example of a “digital tattoo” are comments or posts made through
our use of social media but includes all aspects of our digital footprint (online purchases etc...).
6 / 7. These essays were marked based on the following criteria:
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Coherence
Structure
Originality
Correct use of English language (spelling, grammar etc...)