Today, every company runs many different applications that are essential for success – both internal business applications but also external-facing applications for customers and partners (such as the company website, customer self-service portal, e-commerce sites, or mobile apps). And then, there's data. Every user interaction with any application works with data, consumes data and generates data. Today, every business collects tremendous amounts of information - and the challenge is how to turn this data into actionable insights and intelligence to provide a superior customer experience.

1. Evolve your web
applications with
Microsoft Azure
David J. Rosenthal
VP & GM, Digital Business
Microsoft Ignite - November 6, 2019

2. Customer-facing applications
Internal applications
B2B applications
Business is powered
by applications

3. Speed
79% won’t return to a slow website
Your end users have
high expectations
Customer experience
is more important
than ever
“More than any other factor,
customer experiences determine
whether companies thrive and profit,
or struggle and fade”*
*Source: Forrester Research, "Outside In"
Personalization
38% won’t come back if they have to repeat
themselves
Cross-device
65% get frustrated with an inconsistent
experience

4. Modern web applications challenges
Digital engagement has evolved greatly beyond static web content – delivering richer interactivity, and functionality
Fast, fluid, and reliable
experience
Quick functionality and
content updates
Cross-platform
engagement
Intelligent
customization
Authentication and
identity, sensitive data
handling
HELLO
CUSTOM
OFFER
☺ New ways to interact
with customers

5. Small teams achieve more with
fully managed services in Azure
Provide a superior experience through
guaranteed SLAs and automated, flexible scaling
Respond to your end users needs faster and speed up
shipping new content and functionality
Use pre-built components and connectors – both
in the cloud and on-premises for hybrid solutions
Stay up-to-date and comply with privacy
& security regulations automatically
Security
Agility
Quality of
service
Integration

6. Statistics based on five-year, risk-adjusted figures for a composite organization constructed from aggregated interviews with eight Microsoft Azure IaaS customers.
Source: “The Total Economic Impact Of Microsoft Azure PaaS,” a commissioned study conducted by Forrester Consulting, June 2016
Focus on
customer experience
Free up time to build robust apps
and open new revenue opportunities
Deliver more
functionality faster
Maximize value added per cycle and
get to market in half the time
Differentiate with
innovation
Focus on evolving your apps and
spend less time on administration
466%
return on investment
50%
faster service deployment
80%
IT time saved
Azure managed services deliver cost savings,
speed and innovation for your web apps

7. Customers are
succeeding with
web apps in Azure
eCommerce apps
Moving to Azure enables Komplett to focus on
creating innovative features and services rather
than maintenance and operations, and led to the
best Black Friday they’ve had so far
B2B custom apps
Hotailors reduced its time to market for supplier
integration from between 4-6 weeks to just 2 weeks
by taking a serverless approach in Azure
Public websites
By taking advantage of fully managed services in
Azure, GeekWire’s WordPress site can scale on-
demand while cutting costs by 45%

8. Evolve your web apps with Azure App Service
High-productivity for devs & ops Enterprise-grade capabilitiesFully-managed platform
Global reach and local presence
Hybrid support
Azure Active Directory integration
Security and compliance certifications
Auto scale and load balancing
High availability with auto patching
Reduced operations costs
Backup and recovery
Free up time to focus on customer experience and differentiate through innovation
Migrate to a fully managed platform with built in DevOps for faster delivery
Staging and deployment slots
Testing in production
App monitoring and diagnostics
Built-in CI/CD
Full integration with
Visual Studio and DevOps tools
Only fully managed service for
any .NET application
Unified security and identity
with support for hybrid workloads

9. Web apps migration journey to Azure
Migrate Optimize
Determine if your website is a
good candidate for Azure App
Service by scanning its public
URL – for free and just within a
few minutes
Choose your path to the cloud
by redeploying your code,
containerizing your application,
or lifting-and-shifting with
migration tools
Take advantage of proactive and
intelligent analytics, DevOps
practices, or pre-built AI
components, to offer an
enhanced experience
Assess

10. Learn more at https://aka.ms/migration/webapps
Prepare for your migration with a free,
custom assessment report
Start by just providing a public endpoint of your
site to be scanned, generating a uniquely accurate
assessment report for you with a detailed list of
technologies used and their compatibility with
Azure App Service
OptimizeMigration journey Assess Migrate

11. Use the Migration Assistant tool
Automate the migration of your
.NET and PHP applications with the
App Service Migration Assistant
Bring your code
Redeploy code using your existing
CI/CD pipeline
Bring your container
Containerize your application and
deploy using a Docker image
Lift and shift Redeploy Containerize
Migration
Assistant
Bring
your code
Bring your
container
Azure App Service
Learn more at https://aka.ms/migration/webapps
OptimizeMigration journey Assess Migrate

12. OptimizeAssess Migrate
Readiness checks
Guided migration
Download the Migration Assistant to run
readiness checks on common issues (port
bindings, protocols, certificates, app settings,
connection strings…) – get recommendations
for potential remediation steps
Step-by-step migration of .NET and PHP apps*
through the local Migration Assistant wizard – get
detailed, code-based assessments and a walk-through
of the migration process
Migration journey
Azure App Service
Migration Assistant
Free and simple tool to
automatically migrate
ASP.NET or PHP web apps
*More types of applications to be supported in the future

13. Develop
OptimizeMigration journey Assess Migrate
Develop
Build
Deploy
Monitor
.NET
Languages IDE tools
Pre-built
CMS images
Source code repos CI engines
CD tools Deployment options
Slots
Web ARM
Docker Kube
Docker
Compose
Zip War
Proactive, intelligent
analytics
Remote debugging
Use the technology stack of
your choice and easily deploy
through your CI/CD pipeline
Bring your code

14. OptimizeMigration journey Assess Migrate
Bring your code
Sample architecture, workflow
and tooling
Browser
Phone
& tablet
Traffic Manager
CDN
SendGrid email Identity
provider
Azure App
ServiceContinuous integration
and deployment
Developers Visual Studio
Blob storage
for images
SQL database
contacts
Redis cacheTwitter Logic Apps
Twitter feed
SQL DB
Twitter data
Power BIFunction
Optional brand and campaign management template
Application Insights

15. OptimizeAssess Migrate
Accelerated outer loop
Flexibility & choices
Tight integration with
Docker Hub, Azure Container Registry
Built-in CI/CD with
Deployment Slots
Simple troubleshooting and
remote debugging
Actionable insights
and analytics
IntelliJ, Jenkins, Maven, Visual StudioSingle Docker image,
multi container with Docker compose,
or Kubernetes Pod Definition
From CLI, portal, or
ARM template
Windows and Linux
containers
Migration journey
Bring your container
Easily deploy and run
container-based web
applications at scale

16. Sample architecture, workflow
and tooling
Developers Local Git
repository
VS Code GitHub
repository
Kudu
Azure Container
Registry
Web App for
Containers
MySQL
database
CDN
End users
Monitoring log
aggregation
Azure Database
for MySQL
Azure App
Service
Docker Compose
Monitoring
service
Backend
payment API
Cache
Front-end
ordering
app
OptimizeMigration journey Assess Migrate
Bring your container

17. Learn more at https://datamigration.microsoft.com
Azure Database for MySQL
Community MySQL fully managed and tailored for web applications
Azure SQL Database
The best destination for fully managed SQL workloads in the cloud
Azure Database for PostgreSQL
Fully managed community PostgreSQL with multilayered security
Connect your data
Reduce the complexity of your database transition to the cloud using the Azure
Database Migration Service – a free, comprehensive service designed as an end-
to-end solution for moving on-premises databases to the cloud
OptimizeMigration journey Assess Migrate

18. OptimizeMigration journey Assess Migrate
Azure Monitor
Collect, visualize, and analyze your
application performance, enabling you
to take proactive corrective action
Azure DevOps & GitHub
Plan smarter, collaborate better, and
ship faster with a set of modern dev
services for planning, testing, building
and releasing
Cognitive Services
Bring advanced capabilities such as
knowledge mining, face recognition,
speech and language to your
applications
Identify and resolve
issues quickly
Infuse intelligence
in your apps
Azure Bot Service
Introduce a more natural way to
interact with your end users via
conversational bots, expediting
customer service and interaction in
real-time
Azure Functions
Add new functionality faster and
without dedicated resources,
responding to events happening
elsewhere
Logic Apps
Create business processes and
automate workflows. Connect to 3rd
party software or on-premises apps
using 200+ out-of-the-box connectors
Integrate with hundreds
of services
Build a productive
backend in minutes
Streamline deployments
and collaboration
Speak your customer’s
language

19. How to buy
Azure App Service
hosting plans
Pay monthly, no more up-front capital expenses
Pricing is based on the size and number of instances
Choose the plan that fits your needs within these models
Use Azure cost management tools to easily track utilization and cost
savings recommendations
Contact Razor Technology for more details.
SHARED
Free – Shared
DEDICATED
Basic – Standard – Premium
ISOLATED
App Service Environment
Base tiers designed for dev/test
environments, running on
shared resources
Dedicated instances for
production workloads, with
increased capabilities
Dedicated instances and virtual
networks for high-performance,
security and isolation
► Learn more about Azure App Service pricing

20. Start your web apps migration
Try Azure for free
Get $200 credit https://azure.microsoft.com/en-us/free
Try Web Apps in App Service https://azure.microsoft.com/en-us/try/app-service/web/
Assess your web application in minutes
Get a free assessment of your website with the Azure App Service Migration assistant tool
https://aka.ms/migration/webapps
Move your apps and data to Azure
Use our free migration tools at www.azure.com/migration
Find a partner that can help with your migration https://aka.ms/webapps-migration-partners

21. Additional resources
Docs and Learn Tutorials Webinars Other
Azure App Service
documentation
Refactoring an on-premises
.NET app with a SQL database
Migrate legacy .NET apps
to the cloud
Learn about FastTrack for
Azure
Web apps learning path
Refactoring a Linux web app
with a MySQL database
Find a partner
Migration and performance
tuning guides
Bring your custom Linux
container to App Service Migrate web apps with Azure
App Service and Azure
Database for MySQL
Grow your business with
Azure Marketplace
Best practices for running
web apps on Azure
Bring your custom Windows
container to App Service
Reach more customers with
Microsoft AppSource

22. Contact Information
© 2019 Razor Technology www.razor-tech.com
• David Rosenthal
• VP & General Manager
• Digital Business
• @DavidJRosenthal
• SlideShare
• Blog: www.razor-tech.com
5 Tower Bridge
300 Barr Harbor Dr., Suite 705
West Conshohocken, PA 19428
www.razor-tech.com
David.Rosenthal@razor-tech.com
Cell: 215.801.4430
Office: 866.RZR.DATA
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