2. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
® 2011 Dachis Group. All Rights Reserved 2
3. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
15 Years ago we thought we were about to embark
on a revolution to pioneer a new way of doing
business.
® 2011 Dachis Group. All Rights Reserved 3
4. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
We Passionately Believed that we could
fundamentally change the world of commerce,
communications, and culture.
® 2011 Dachis Group. All Rights Reserved 4
5. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Everything that could be digital...would be.
Because it would be faster, better and cheaper.
® 2011 Dachis Group. All Rights Reserved 5
6. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
“In the digital world, User Experience is the
key definer of value”
® 2011 Dachis Group. All Rights Reserved 6
7. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
® 2011 Dachis Group. All Rights Reserved 7
8. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
® 2011 Dachis Group. All Rights Reserved 8
9. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Exciting times
® 2011 Dachis Group. All Rights Reserved 9
10. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
We created a methodology, a lexicon, and an entire
industry around making valuable digital user
experiences.
® 2011 Dachis Group. All Rights Reserved 10
11. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Interesting times
® 2011 Dachis Group. All Rights Reserved 11
12. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Change
® 2011 Dachis Group. All Rights Reserved 12
14. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
® 2011 Dachis Group. All Rights Reserved
15. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Our world is truly getting wired
Source: Nielsen
® 2011 Dachis Group. All Rights Reserved
16. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
The wires are getting faster
Source: Pew Internet & American Life Project, July 2008
® 2011 Dachis Group. All Rights Reserved
17. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
IT consumerization is upon us
® 2011 Dachis Group. All Rights Reserved
18. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Consumer web apps proliferate
® 2011 Dachis Group. All Rights Reserved 18
19. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
We buy supercomputers at the mall
Source: Apple
® 2011 Dachis Group. All Rights Reserved
20. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
And provide access to everyone...
Source: One Laptop Per Child
® 2011 Dachis Group. All Rights Reserved
21. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
We share opinions on everything
Source: antigone78 on Flickr
® 2011 Dachis Group. All Rights Reserved
22. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
OMG
® 2011 Dachis Group. All Rights Reserved
23. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Cloud computing is a reality
® 2011 Dachis Group. All Rights Reserved
24. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Work demands an “always on” mentality
® 2011 Dachis Group. All Rights Reserved
25. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social technologies keep us informed
Source: McKinsey & Company
® 2011 Dachis Group. All Rights Reserved
26. But not so fast...
® 2010 Dachis Group. Confidential and Proprietary
27. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
We have all been there.
® 2011 Dachis Group. All Rights Reserved 27
28. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Work still happens in silos
® 2011 Dachis Group. All Rights Reserved
29. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
We have endless point solutions not platforms
® 2011 Dachis Group. All Rights Reserved
30. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Businesses are overloaded with data
® 2011 Dachis Group. All Rights Reserved
31. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Consumers are increasingly skeptical
Source: Edelman
® 2011 Dachis Group. All Rights Reserved
32. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Participation isnʼt scalable...
® 2011 Dachis Group. All Rights Reserved 32
33. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
...because individuals donʼt scale
® 2011 Dachis Group. All Rights Reserved 33
34. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
People are people
Source: CarbonNYC on Flickr
® 2011 Dachis Group. All Rights Reserved 34
35. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Communication remains largely one directional
® 2011 Dachis Group. All Rights Reserved
36. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
While the shape of the business world has changed...
® 2011 Dachis Group. All Rights Reserved 36
37. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Most Business Technology Systems, Business
Process, and Business Cultures have not yet
adapted...
® 2011 Dachis Group. All Rights Reserved
37
38. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
What policies do you have in place?
® 2011 Dachis Group. All Rights Reserved
39. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
How will you govern?
Source: Ambidanze on Flickr
® 2011 Dachis Group. All Rights Reserved
40. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Weʼve moved beyond the industrial economyʼs limits.
We live in a networked economy. We need a network
centric organizational model to realize its potential.
dachisgroup.com
® 2011 Dachis Group. All Rights Reserved 40
41. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
A shift towards social business
New distributed, collaborative, and agile organizations are able to surpass
current barriers to growth in order to create new value
® 2011 Dachis Group. All Rights Reserved
42. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social Business
Huge Opportunities, Enormous Challenges
• Inescapable trends in society, the workplace and
technology
• Inherent tension between the past and future
• Shift is happening across all facets of business.
This is not about media or marketing
• Fundamental change required in systems, process
and culture
• Every single company will undergo some form of
transformation to accommodate
• Companies that don’t embrace change and adapt
are at a severe competitive disadvantage
• New distributed, collaborative, and agile
organizations will be able to surpass current
barriers to growth in order to create new value
® 2011 Dachis Group. All Rights Reserved 42
43. Social Business Design
A Conceptual Framework and Set of Lenses
for a Network Centric Organizational Model
® 2010 Dachis Group. Confidential and Proprietary 43
44. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social Business
All of the web is becoming social
All business is done on the web
All business will be Social Business
Beyond influence and media, the real
opportunities lie in creating a more
connected, collaborative, dynamic
and participatory business.
Social Business
® 2011 Dachis Group. All Rights Reserved 44
45. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
All of the web is becoming social-
The media communications landscape has shifted
Connect, Share, Participate and
Social Graph
Engage
Data Connections
User Profiles
Photos
Video
Blogging
Location
Status
Individual
s
® 2011 Dachis Group. All Rights Reserved 45
46. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
All business is done on the web-
The business landscape is shifting
Connect, Collaborate, Engage and
Business Graph
Transact
Ecommerce
Collaboration
Data Data
Marketplaces
Advertising
EDI
Suppliers Employee Customer Transactions
ERP
Knowledge Mgmt.
Human Resources
Travel
Shipping
Logistics
® 2011 Dachis Group. All Rights Reserved 46
47. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
All business is Social Business
Social Graph + Business Graph
Individuals Individuals Individuals
Connect, Connect,
Share, Collaborate,
Participate Engage and
and Engage Transact
Employee Customer
Suppliers
s s
SSC E2.0 SCRM SMM
Social Business
Graph
® 2011 Dachis Group. All Rights Reserved 47
48. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Modes of Social Business
Adoption Operationalize Strategic
Enable Aggregate Synthesize
Interrupt Integrate Analyze
Connect
Listen
Engage Strategic
Participate
Influence +
Collaborat
Operationalize Operationalize
+ +
Adoption Adoption Adoption
® 2011 Dachis Group. All Rights Reserved 48
49. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
The Social Business
Where are opportunities?
Corporate Leadership,
Customers Partners &
Management and Suppliers
Workforce
SMM SCRM E 2.0 SSC
Social Media
Social CRM Enterprise 2.0 Social Supply Chain
Marketing
• Twitter Campaign • Community Mgmt
• Affinity Communities • Listening • Collaboration
• On-boarding
• Facebook Fan-page • Customer Support • Micro-blogging
• Compliance
• Blogger Outreach • Communities • Knowledge Mgmt
• Collaborative SCEM
• Social Coupon • Network CSR • BPM
• SC Social Networking
• Ratings and Reviews • Expert Discovery
• Marketplaces
® 2011 Dachis Group. All Rights Reserved 21
50. Social Business Summit 2010 LONDON | Social Business Design | March 18, 2010
The definition of Social Business Design
• Social Business Design is the
intentional creation of socially
calibrated and dynamic business
systems, process and culture.
® 2009 Dachis Group. Confidential and Proprietary 50
51. Social Business Summit 2010 LONDON | Social Business Design | March 18, 2010
The definition of Social Business Design
• The Goal: Enhanced value
exchange among constituents
delivering improved and
emergent business outcomes
® 2009 Dachis Group. Confidential and Proprietary 51
52. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
The shape of the business has fundamentally changed.
Businesses need to address value exchange with all
constituents wherever they are.
® 2011 Dachis Group. All Rights Reserved
52
53. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Four Archetypes for Social Business Design.
Building blocks and vocabulary.
® 2011 Dachis Group. All Rights Reserved
54. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Ecosystem (connection systems)
- An expanded constituent
base including core and
extended
- A robust, integrated network
of nodes and connections
- A holistic technology dachisgroup.com
architecture
- Strong and weak ties
- Active and ambient
From Disparate Silos To Connected Nodes
® 2011 Dachis Group. All Rights Reserved
55. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Hivemind (culture)
- A primary social
calibration
- Active Participation
- Active Engagement
- Active Involvement
dachisgroup.com
® 2011 Dachis Group. All Rights Reserved
56. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Dynamic signal (communication process)
- Dynamic real time signals
of all nodes in the dachisgroup.com
ecosystem
- A change in the mode of
authorship
- Updates on location
- Creates efficiencies
® 2011 Dachis Group. All Rights Reserved
57. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Metafilter (filter, measure)
- Filter, tag sort dachisgroup.com
- Define constructs for
measurement
- Measure patterns not
counts
- Depth over surface
- Trends versus snapshots
From Filter Failure To Clear Signals
“Finding meaning in all the noise”
® 2011 Dachis Group. All Rights Reserved
58. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social business design applied
® 2011 Dachis Group. All Rights Reserved 58
59. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Why Social Business Design?
Improved
= &
+ Emergent
Outcomes
•Adaptable business practices •Cost savings and efficiencies
•Improved collaborative processes •Informed social marketing strategies
•Customer growth, retention and sustainability •New product & service offerings/innovations
•Expansion into new markets
® 2011 Dachis Group. All Rights Reserved 59
60. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
What can you do today?
Adoption Operationalize Strategic
Explore Listen Intelligence
Organize Connect Insight
Communicate Action
Participate
Engage
Advocate
Strategic
+
Operationalize Operationalize
+ +
Adoption Adoption Adoption
® 2011 Dachis Group. All Rights Reserved 60
61. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
I still passionately believe that Social
Business will have a profound effect on the
world of commerce, communications, and
culture.
® 2011 Dachis Group. All Rights Reserved 61
62. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Today we continue to define a new way of
doing business.
Social Business.
® 2011 Dachis Group. All Rights Reserved 62
64. Dachis Group
Social Business Summit 2011 Singapore
Dachis Group
515 Congress Avenue, Suite 2420
Austin, Texas 78701
512-275-7825
Jeff@dachisgroup.com
@jeffdachis
65. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Financial Services
Social Business Strategy
Situation:
Today's pre-eminent financial services company with 350,000 employees who
manage 200 million customer accounts across six continents in more than 100
countries. “Social” initiatives at have been executed mostly under the radar and
mostly lacking centralized coordination.
Project:
Develop an actionable social business strategy to help coordinate resources and
leapfrog its competition.
Approach: Focus on three areas to formulate a social business strategy:
Social Media Landscape: Used customer survey data and brand monitoring outputs
to create segmented perspectives on customer participation.
Competitive and Best Practices Assessment: Analyzed competition across social
platforms and best practices within and external to industry.
Organization Design: Interviewed over 50 employees and surveyed large and complex
organizations to determine ideal structure including social processes, staffing, and
decision rights.
Results:
Created a vision statement for the bank along with a 24-month roadmap to outline
how social initiatives should be rolled out to achieve competitive success.
® 2011 Dachis Group. All Rights Reserved 65
66. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Client example: Social Business Strategy
Citibank Interim Deliverable | February 2010
Assessment of todayʼs social media approach
Early days
Manual
processes
Expectations to get social
media right the first time
with little tolerance for error
Perception that risks in Twitter Servicing is
social media are greater only launched initiative
than rewards with process and
guidelines for
evaluating response
and responding directly
to customer complaints
Lack methods for capturing
social analytics and integrating No procedures for proactive
into Web analytics for engagement
complete customer profile Limited engagement for blogs,
Lack of understanding for forums and social campaigns
social media value and how to
measure social activities
® 2010 Dachis Group. Confidential and Proprietary 239
® 2011 Dachis Group. All Rights Reserved 66
67. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Citibank Interim Deliverable | February 2010
Social Business Strategy Decision rights framework
• CMO Social Media Team:
Citibank Interim Deliverable | February 2010 - Provides guidance and support for business partner social initiatives (strategy, training, resources,
governance)
- Accountable for business partner adherence to corporate Digital Guidelines
Suggested Social Reporting Network
• Global Communications Social Media Panel:
- Consulted on naming conventions, branding and external communications
• Compliance & Legal, Risk, IT, HR:
- Consulted on social media initiatives based on specific expertise (technology requirements,
Citibank Interim Deliverable | February 2010 regulations)
• Business owners:
How should Citi organize for social? - Accountable for business unitʼs social media budget, resources, and execution of initiatives
Community
• Brand marketers:
• CMO Social Media team should Manager
- Responsible for adhering to corporate social media guidelines, budget and resources
provide central governance and Centralized Support PR, Media, Investor
Citibank Interim Deliverable | February 2010
Relations
support to businesses and be - Responsible for managing people, processes, and technologies applied in social media efforts to
responsible for coordinating efforts Shared Responsibilities achieve business objectives
Future state Citi All participants are trained and informed
Social Servicing
Strategist • social governance model
• Responsibilities for social initiative
execution should be shared in each Listening
Social
business unit Business Strategist Cards
® 2010 Dachis Group. Confidential and Proprietary
Retail
244
Strategist
• Business owners should be
accountable for social media R R
A Global Comm Social Media Panel, A
activities within their line of business CMO Social Compliance and Legal, Risk
Media Team C S
Community
• Business owners should be Community
Manager
Community
Manager Manager
measured on social media success in
® 2010 Dachis Group. Confidential and Proprietary Cards Retail Wealth 246 CMO Social
Management
order to commit to executing social Strategist and
media initiatives Team
RS
• Corporate functions (IT, Compliance
and Legal, Risk) should be more Key: IT, BISO, HR
supportive of business partner social TM Traditional Marketing DM Digital
C S A
Marketing SM Social Media PR Public A
engagement initiatives Relations C Corporate Marketing/ R R
Communications
® 2010 Dachis Group. Confidential and Proprietary 242
Mortgage Wealth Management
I
Legend: R = Responsible, A= Accountable, S=Supportive, C= Consulted, I = Informed
® 2010 Dachis Group. Confidential and Proprietary 243
® 2011 Dachis Group. All Rights Reserved 67
68. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Higher Education
Social Business Strategy
Situation:
The parent of eight higher learning institutions in North America. Through these
organizations, the company endeavors to provide applications-oriented
undergraduate education that includes a well-designed general education
component to broaden student learning and strengthen long-term personal and
career potential. Various brands have experimented with social media on an ad-hoc
basis; as a holding company, they needed a strategy to coordinate efforts toward
success.
Project:
Design strategy through which the company could support its constituent
organizations in operationalizing social business strategies, tools and programs.
Approach:
Developed a comprehensive strategy to organize for social effectiveness; create
governance to manage social engagement and risk; identify future social media
interaction opportunities; and, support student learning through innovation.
Results:
Formulated a strategy applicable across brands, outlining a realistic approach to
organization for social business and the corresponding, programs, and processes.
® 2011 Dachis Group. All Rights Reserved 68
69. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social Business Strategy
® 2011 Dachis Group. All Rights Reserved
70. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social Business Strategy
® 2011 Dachis Group. All Rights Reserved
71. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Software
Social Servicing
Situation:
The nation’s leading tax preparation software, with over 20 million customers.
Professionals were active in social media on an individual basis, but the company
needed assistance to construct a coordinated approach to social servicing,
specifically utilizing Twitter.
Project:
Assist in establishing a multi-tenanted customer service initiative for social media.
The initiative would enable registered company representatives to participate in
discussions aggregated under an official company account.
Approach:
Interview key stakeholders to define requirements and create cross-functional
buy-in. In addition, Conduct extensive research of brands with mature Twitter
presences to inform creation of program design.
Results:
After creating the program, firm was asked to help implement as well. By the end
of the first tax season where the program was operating, employee participation
increased from six to 40 personnel. Based on customer feedback, the company
also achieved a 71% likelihood of customers to recommend, pointing to bottom-
line impact.
® 2011 Dachis Group. All Rights Reserved 71
72. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social Servicing
® 2011 Dachis Group. All Rights Reserved
73. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Multi Brand International Cosmetics
Social Business Advisory
Situation:
The company are leaders in making the world a more beautiful place via its 29 brands
offering luxury skin care, makeup, fragrance, and haircare products. The company
embarked on a corporate marketing reorganization and required guidance on where to
integrate social constructs.
Project:
Audit and augment social business strategy, leveraging our industry expertise and
knowledge of best practices and organizational challenges of companies facing similar
issues.
Approach:
Working closely with company’s digital task force, created an overarching cultural change
framework for social initiatives. Within this framework, multiple deliverables provided
guidance on how to structure and operationalize social business initiatives.
Results:
The company’s digital task force delivered a robust recommendation set to its executive
sponsor, including guidance on community management, cultural change, collaboration
tools, education and training, listening and crisis response, social media policy, and global
® 2011 Dachis Group. All Rights Reserved 73
74. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Social Business Advisory
® 2011 Dachis Group. All Rights Reserved
75. Dachis Group | Social Business Summit 2011 SINGAPORE @dachisgroup #SBS2011
Large Beverage Company
Social Business Education
Situation:
The world’s largest beverage company and one of the world’s most loved brands and as
a marketing innovator, the company recognized that social media marketing has
become a critical component to communicating with today’s consumer and has already
been utilizing social media channels in local markets around the world. However, the
social media space shifts rapidly and the company needed assistance to prepare its
personnel for the changes in the operating environment.
Project:
Produce a Social Media Marketing (SMM) training course that highlights what is going
on in the social space, how consumers and brands are connecting, how brands are
having success through SMM, how companies should be measuring SMM, and more.
Approach:
Drew on its personal and professional expertise in social media to develop a training
course with seven modules that could be customized for local markets and updated as
the market evolves.
Results:
Produced materials for both in-person and eLearning delivery to address the client’s
need for course scalability. Presented the materials at company headquarters to train
internal trainers who would be able to redeliver the course to 40 regions worldwide.
® 2011 Dachis Group. All Rights Reserved 75
Notes de l'éditeur
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Do any of you feel like this? Social technologies seem to be influencing professional and personal lives. It’s difficult not to turn the news on and not hear about the latest Facebook, Twitter, or other related social media story. Most likely, many of you watched Susan Boyle’s performance on Britain’s Got Talent. But how did you watch it—on your TV or your computer. How did you find out about it?\n
\n
Depending on your perspective, the un-tethering of workers has also changed the mentality we bring to the job. “Going to the office” is no longer a 9 am - 5 pm, 5 days a week pattern for most people. Today’s information workers are always-on, connected by a combination of emerging technologies.\n
\n
\n
\n
Social business efforts often end up living in isolation.\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
When ESPN announced they would be rolling out guidelines for employee Twitter usage that stipulated direct benefit to ESPN, it created more confusion. \n
All organizations will deal with Governance issues. \n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
What’s an open culture worth? How about $900 million\n
What’s an open culture worth? How about $900 million\n