Full text of the talk is available at: http://scholarlykitchen.sspnet.org/2010/04/05/rules-of-thumb-for-social-media-in-science/

1. Social Media in Science David Crotty Executive Editor Cold Spring Harbor Protocols [email_address] Blogs: Bench Marks http://cshblogs.com Scholarly Kitchen http://scholarlykitchen.sspnet.org/

2. Social Media in Science: Rules of Thumb for a Skeptical Science Publisher “ T h e degree to which anyone values the internet is proportional to how valuable the internet makes that person.” C. Klosterman

3. Social is not always the answer

4. Understand your culture and create appropriate tools

5. Listen to Non-Users

6. Create efficiencies, not timesinks Doing Science Talking About Science >

7. Our business model:

8. Social Media in Science David Crotty Executive Editor Cold Spring Harbor Protocols [email_address] Blogs: Bench Marks http://cshblogs.com Scholarly Kitchen http://scholarlykitchen.sspnet.org/