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1. Global Feminine Hygiene (Sanitary Protection)Market:
Trends and Opportunities (2014-2019)
August 2014
View Report Details

2. Scope of the Report
The report titled “Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-
2019)” provides an in-depth analysis of global sanitary protection market with regional focus on major
markets such as Europe (Eastern & Western), North America, Asia and Latin America. The report assesses the
sizing, growth and opportunities of sanitary protection market in the United States, the UK, Germany, France,
Italy, China and India. The report also analyzes the underlying trends in the feminine hygiene market and
outlines the factors that are and will be driving the growth of the industry in the forecasted period (2013-18).
Further, key players of the industry like Procter & Gamble (P&G) Healthcare, Johnson & Johnson (J&J),
Kimberly-Clark and Energizer Holdings, Inc. are profiled in the report.
Geographical Coverage
Europe (Western Europe & Eastern Europe) – The UK, France, Germany, Italy
North America – The US
Asia – India and China
Latin America
Company Coverage
Procter & Gamble (P&G) Healthcare
Johnson & Johnson (J&J)
Kimberly-Clark
Energizer Holdings, Inc.
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3. Executive Summary
Feminine hygiene is a collective term used for description of personal care products used by
women during menstruation, menstrual discharge, and other bodily functions related to the
vulva. Sanitary napkins, one of the major categories of feminine hygiene are highly absorbent
products designed for absorption or collection of menstrual blood. Sanitary protection industry
can be broadly classified into three main categories – sanitary pads, tampons and menstrual
cups. Sanitary pads being most widely used method for menstrual management are available in
many verities with different absorbency levels and sizes. Most popular ones are regular, maxi
and ultra-thin pads.
Sanitary protection being indispensable necessity product is extensively used throughout the
world by women in the age-group of 15 to 49 years. With increasing health consciousness and
awareness, adoption of feminine hygiene products is increasing in lesser privileged economic
segments too.
The growth of sanitary protection market is driven by urbanization and increasing hygiene
awareness, rise in menstruating population globally and investments by the global hygiene
companies in the Asian countries. However, growth of sanitary protection still remains under-
penetrated in major part of developing and undeveloped nations around the world. Major trends
prevailing in the market are the increasing number of mergers and acquisitions taking place,
demand for nonwoven fabric napkins and growth in use of tampons during menstruation.

4. Global Feminine Hygiene(Sanitary Protection)Market: Overview
Feminine hygiene (sanitary protection) or sanitary napkins refers to hygiene absorbent products
which are engineered to absorb and retain menstrual blood or others emanating from vagina
without causing any leakage.
Global Feminine Hygiene(Sanitary Protection)
Market Size by Volume, 2010-13 (Billion Units)
• Market size of global feminine hygiene (sanitary protection)is expected to reach to …… billion
units in the year 2019, from …… billion units in 2013 by growing at a CAGR of………%.
• Growth in the market is due to …………………………………………….
Global Feminine Hygiene(Sanitary Protection)
Market Size by Volume Forecasted, 2014E-19E
(Billion Units)
2010 2011 2012 2013
2014E 2015E 2016E 2017E 2018E 2019E

5. Global Feminine Hygiene Market : Regional Analysis
Asian Feminine Hygiene(Sanitary Protection)
Market Size by Volume, 2010-13 (Billion Units)
2010 2011 2012 2013
North American Feminine Hygiene(Sanitary
Protection) Market Size by Volume, 2010-13 (Billion
Units)
Eastern Europe Feminine Hygiene(Sanitary
Protection) Market Size by Volume, 2010-13
(Billion Units)
Western Europe Feminine Hygiene(Sanitary
Protection) Market Size by Volume, 2010-13
(Billion Units)
2010 2011 2012 2013
2010 2011 2012 2013
2010 2011 2012 2013

6. Market Trends
Growth in Use of Tampons
• …………………………………………………….
• …………………………………………………….
• ……………………………………………………
• …………………………………………………..
Mergers & Acquisitions
• …………………………………………………….
• ……………………………………………………
• ……………………………………………………
• …………………………………………………..
Demand for Nonwoven Fabric Napkins
• ……………………………………………….
• …………………………………………………….
• ……………………………………………
• …………………………………………………..

7. Table of Contents
1. Executive Summary
2. Global Feminine Hygiene (Sanitary Protection)
Market
1. Overview
2. Sanitary Pads
2.2.1 Panty liners
3. Tampons
4. Menstrual Cups
3.Global Feminine Hygiene (Sanitary Protection)
Market Analysis
1.Global Feminine Hygiene (Sanitary Protection)
Market Sizing (Actual & Forecasted)
2. Global Feminine Hygiene (Sanitary Protection)
Market Share
1. By Geography
2. Per Capita Consumption
4.European Feminine Hygiene (Sanitary Protection)
Regional Analysis
1. EU27 Feminine Hygiene Market Share
1. Market Share by Type of Feminine
Product
2. Sanitary Pads Market Share by Nations
Care
4.1.3 Feminine Care- Tampons Market
Nations
4.2 Western European Feminine Hygiene
Protection) Market
4.2.1 Western European Feminine
Share by
(Sanitary
Hygiene
(Sanitary Protection) Market Sizing (Actual &
Forecasted)
4.3 Eastern European Feminine Hygiene (Sanitary
Protection) Market
4.3.1 Eastern European Feminine Hygiene
(Sanitary Protection) Market Sizing (Actual &
Forecasted)
4. The UK Feminine Hygiene Market
1.Market Share by Personal
Category
2. The UK Feminine Hygiene
(Actual & Forecasted)
5. France Feminine Hygiene Market
1.Market Share by Personal
Category
2. France Sanitary Products
(Actual & Forecasted)
Care Product
Market Sizing
Care Product
Market Sizing

8. Table of Contents
4.6 Germany Feminine Hygiene Market
1.Market Share by
Category
2.Germany Feminine
(Actual & Forecasted)
Personal Care
5.3.2 Market Share by Competitors
Product6. North American Feminine Hygiene (Sanitary
Protection) Market Analysis
Sizing6.1 North American Feminine Hygiene (Sanitary
Protection) Market Sizing (Actual & Forecasted)
6.2 The US Feminine Hygiene Market
Product6.2.1 The US Feminine Hygiene (Sanitary Protection)
Market Sizing (Actual & Forecasted)
Hygiene Market
4.7 Italy Feminine Hygiene Market
4.7.1 Market Share by Personal
Category
Care
4.7.2 Italy Feminine Hygiene Market Sizing (Actual6.2.2 The US Feminine Hygiene Market Product Mix
& Forecasted) 6.2.3 Market Share by Competitors
5. Asian Feminine Hygiene (Sanitary Protection) Market7. Latin America Feminine Hygiene (Sanitary
Analysis
1.Asian Feminine Hygiene Market Sizing (Actual &
Forecasted)
2. Indian Feminine Hygiene Market
1.Indian Sanitary Napkins Market Sizing (Actual &
Forecasted)
2. Market Share by Competitors
3. Chinese Feminine Hygiene (Sanitary Protection)
Market
1. Chinese Sanitary Napkins Market Sizing by Value
& Volume (Actual & Forecasted)
Protection) Market Analysis
7.1 Latin America Feminine Hygiene (Sanitary
Protection) Market Sizing (Actual & Forecasted)
8. Global Female Hygiene (Sanitary Protection)
Products Market Growth Drivers & Challenges
1. Growth Drivers
1. Urbanization and Increasing Awareness
2. Rise in Menstruating Population
3. Investments in Asian Economy
8.2 Challenges
8.2.1 Health Hazards

9. Table of Contents
2. Cost Fluctuations
3. Social Taboo
9.Global Feminine Hygiene (Sanitary Protection)
Market Trends
1. Mergers & Acquisitions
2. Demand for Nonwoven Fabric Napkins
3. Growth in Use of Tampons
10. Competitive Landscape
11. Company Profiles
1. Procter & Gamble (P&G) Healthcare
11.1.1 Business Overview11.1.2 Financial Overview
11.1.3 Business Strategies
11.2 Johnson & Johnson (J&J)
11.2.1 Business Overview
2. Financial Overview
3. Business Strategies
3. Kimberly-Clark
1. Business Overview
2. Financial Overview
3. Business Strategies
4. Energizer Holdings, Inc.
1. Business Overview
2. Financial Overview
3. Business Strategies

10. List of Figures
Figure 1: Sanitary Protection Industry Classification
Figure 2: Global Feminine Hygiene (Sanitary Protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 3: Global Feminine Hygiene Market Size by Volume Forecasted, 2014E-19E (Billion Units)
Figure 4: Global Feminine Hygiene (Sanitary Protection) Market Share (Volume) by Geography (2013)
Figure 5: Global Feminine Hygiene (Sanitary Protection) Per Capita Consumption by Geography (2013)
Figure 6: Personal Care Market Share by Value in Europe (2013E)
Figure 7: Feminine Care Product Market Share by Category in Europe, 2009-11 (US$ Millions)
Figure 8: Sanitary Pads Market Share by Nations in Europe (2011)
Figure 9: Feminine Care-Tampons Market Share by Nations in Europe (2011)
Figure 10: Western Europe Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion
Units)
Figure 11: Western Europe Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-
19E (Billion units)
Figure 12: Female Population in Age-Group 15-49 in Western Europe, 2005-25 (Millions)
Figure 13: Eastern Europe Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion
Units)
Figure 14: Eastern Europe Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-
19E (Billion Units)
Figure 15: Female Population in Age-Group 15-49 in Eastern Europe, 2005-25 (Billions)
Figure 16: The UK Personal Care Market Share by Category (2013)
Figure 17: The UK Feminine Hygiene Market Size by Value, 2012-19E (US$ Millions)
Figure 18: France Personal Care Market Share by Category (2013)

11. Figure 19: France Sanitary Products Market Size by Value, 2012-19E (US$ Millions)
Figure 20: Germany Personal Care Market Share by Category (2013)
Figure 21: Germany Sanitary Products Market Size by Value, 2012-19E (US$ Millions)
Figure 22: Italy Personal Care Market Share by Category (2013)
Figure 23: Italy Sanitary Products Market Size by Value, 2012-19E (US$ Millions)
Figure 24: Asian Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 25: Asian Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E (Billion
Units)
Figure 26: Female Population in Age-Group 15-49 in Asia, 2005-25 (Billions)
Figure 27: Indian Sanitary Napkins Market Size, 2008-09 to 2013-14 (US$ Millions)
Figure 28: Indian Sanitary Napkins Market Size Forecasted, 2014E-19E (US$ Millions)
Figure 29: Chinese Sanitary Napkins/Feminine Hygiene Products Market Size by Value, 2006-13 (US$ Billions)
Figure 30: Chinese Sanitary Napkins/Feminine Hygiene Products Market Size Forecasted, 2014E-2019E (US$
Billions)
Figure 31: China Sanitary Napkins Products Market Size by Volume, 2010-14E (Billion Pieces)
Figure 32: China Sanitary Napkins Products Market Size by Volume Forecasted, 2015E-19E (Billion Pieces)
Figure 33: China Sanitary Pads Net Sales Market Share by Competitors (2013)
Figure 34: North American Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion
Units)
Figure 35: North American Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-
19E (Billion Units)
Figure 36: Female Population in Age-Group 15-49 in North America, 2005-25 (Millions)

12. Figure 37: The US Feminine Care Products Market Size, 2011-19E (US$ Billions)
Figure 38: The US Feminine Hygiene (Sanitary Protection) Market Product Mix (2013)
Figure 39: The US Feminine Hygiene Market Share by Competitors (2013)
Figure 40: Sales Growth of Leading Sanitary Napkin Vendors in the US (2012)
Figure 41: Latin America Feminine Hygiene (Sanitary protection) Market Size by Volume, 2010-13 (Billion Units)
Figure 42: Latin America Feminine Hygiene (Sanitary protection) Market Size by Volume Forecasted, 2014E-19E
(Billion Units)
Figure 43: Female Population in Age-Group 15-49 in Latin America, 2005-25 (Millions)
Figure 44: Global Urban Population, 2007-12 (Billion)
Figure 45: Global Menstruating Population, 2010-25 (Billions)
Figure 46: P&G Healthcare Net Sales, 2011-13 (US$ Billions)
Figure 47: Johnson & Johnson Consumer Sales by Major Franchises (2013)
Figure 48: Johnson & Johnson Women’s Health Franchise Sales, 2011-13 (US$ Billions)
Figure 49: Kimberly-Clark Net Sales by Business Segment (2013)
Figure 50: Kimberly Clark Net Sales, 2011-13 (US$ Billions)
Figure 51: Energizer Holdings, Inc. Personal Care Sales by Segment (2013)
Figure 52: Energizer Holdings, Inc. Personal Care Segment Net Sales, 2011-13 (US$ Billions)

13. List of Tables
Table 1: Market Channels for Sanitary Napkins in Major European Nations
Table 2: VAT Rates on Sanitary Napkins in India
Table 3: J&J and P&GHH Feminine Hygiene Business Comparison, FY09-FY13 (US$ Millions)
Table 4: China Sanitary Pads Market Brand Analysis (2013)
Table 5: The US Feminine Hygiene Market Share by Brand, 2010 & 2013
Table 6: Potential areas of risk in sanitary products
Table 7: Recent Deals in Global Feminine Hygiene Market
Table 8: Market Share of Companies in Global Feminine Hygiene Market (2013)
Table 9: Market Share of Companies in Global Feminine Hygiene Market (2013)
Table 10: Key Product Categories in P&G’s Global Business Units

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Title: Global Feminine Hygiene (Sanitary Protection) Market: Trends and Opportunities (2014-2019)
Published: August 2014
Pages: 85
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