![Is there a currency of commitment?
• Money in the form of currency has predominated in human civilizations from about
10,000 BCE on....However, nearly all contemporary money systems are based on
fiat money – modern currency has value only by government order (fiat)
• Economic values are expressed as "how much" of one desirable condition or
commodity will, or would be given up in exchange for some other desired condition
or commodity
• Subjective [economic] theories hold that for an object to have economic value (a
non-zero price), the object must be useful in satisfying human wants and it must be
in limited supply
• Love is also a virtue representing all of human kindness, compassion, and affection;
and "the unselfish loyal and benevolent concern for the good of another"](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Currency v1
- 1. How Do We Value Consumer Commitment the story of love and social media
- 2. Is there a currency of commitment? • Money in the form of currency has predominated in human civilizations from about 10,000 BCE on....However, nearly all contemporary money systems are based on fiat money – modern currency has value only by government order (fiat) • Economic values are expressed as "how much" of one desirable condition or commodity will, or would be given up in exchange for some other desired condition or commodity • Subjective [economic] theories hold that for an object to have economic value (a non-zero price), the object must be useful in satisfying human wants and it must be in limited supply • Love is also a virtue representing all of human kindness, compassion, and affection; and "the unselfish loyal and benevolent concern for the good of another"
- 3. Does love, compassion or kindness have value? =≠
- 4. Are we talking the same language? ><|
- 5. Why should this matter to marketers?
- 6. Shopping is social; shared values create desire
- 7. Tension between the rarity and sharing