44. Why are we doing this?
To warm up your inner creativity by turning blank shapes
into recognizable objects.
To build your fluency (speed) and flexibility in ideation
process.
67. Research Planning Workshop
The goals of a Research Planning Workshop are to define
1. What We Already Know (Think We Know)
2. Who our Audience is
3. What questions we want to answer. E.G. what do we want to know about our
audience?
4. Why - how will knowing the answers to these questions help the business.
What value will asking these questions provide.
Know Your Goals
68. Assumption and Experiments Workshop.
The goals of an Assumptions and Experiments workshop are to:
1. Extract all the information within the domain
2. Organize the information
3. Focus on the bits that matter
4. Prompt incremental decision making
5. Decide what the nature of the outcome you’re looking for, is not for details
6. To not create the answers yourself
Know Your Goals
70. Creating A Research Brief
A good research brief has a well structured outline
1. Purpose: a document to serve as an outline for our research
2. Value Proposition
3. Goals
4. Audience/Participants
5. Methodology
6. Schedule
7. Associated Research Costs
72. Things to consider when creating your interview script.
1. 8 main questions and or topics in a 1 hour interview (practice makes perfect)
2. Ice-breaker questions or observations help set the mood and build rapport
3. Keeping it short allows time for follow-up and probing deeper
4. Limiting questions provides focus and prioritization
5. Number the questions - this will help set pace and make sure you covered
everything
6. Craft your question to get people to tell a story. E.G. “tell me about…”
Your Interview Script
73. Things to avoid when creating your interview script.
1. Too many question for the time available
2. Questions not related to reaching goals, no focus
3. Don’t talk too much about yourself
4. Be aware of your body language
5. Problems with how questions are phrased
Your Interview Script
74. This list represents specific types questions to avoid when creating your script.
1. Leading
2. Double-Barreled
3. Too broad or vague
4. Mutually exclusive options
5. Limited response options
6. Caution with predictions
Your Interview Script
75. Other important considerations when creating the questions in your script.
1. Avoid polarized words like always and never .
2. Use of adjectives.
3. “Likert” scales. EX: 1-5, 1 is best, 5 is worst
Your Interview Script
76. Proof (catch spelling and grammar
errors)
Preflight (practice, practice, practice)
Your Interview Script
80. Recruiting & Scheduling
Social Media
Friends and Family
Existing customer databases
Forums
Guerilla
Professional recruiting agency
usertesting.com
Ethni.io
Pow Wow
Google Cal
86. Let’s Practice
Participant Moderator Note Taker
There is a dot on your name tag. They indicate what role you will be playing in this
exercise. You should be in a group with different colors than your own.