Our story so far and the rationale behind a mobile first design ethos

1. Reimagining Tech Media in a Mobile First World
Den Howlett, co-founder

2. Who needs more media?

3. Our founding principles

4. Our founding principles

5. Our founding principles

6. We didn’t have a choice

7. We didn’t have a choice

8. Reality
UK
US
ES
DE?
AUS?

9. Timeline - late Oct 2012

10. Design principles
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No adverts!
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No unsupported 3rd party JS!
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Standard components wherever possible!
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Commercial, SUPPORTED plug-ins!
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Responsive framework that could be hacked!
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Minimal PHP/CSS coding to ensure ease of upgrade!
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Performant on all mobile platforms!
❖
Scalable

11. Timeline - early Nov 2012

12. Timeline - late Nov 2012

13. Timeline - late Nov 2012

14. Timeline - Feb 4th 2013

15. Timeline - Feb>March 2013

16. Timeline - Apr>May 8th 2013

17. Tech used

18. Traffic

19. Was mobile 1st the right decision?

20. Challenges
Streamline
Performance
Analytics
Redundancy
Efficiency

21. What’s next?

22. Image credits
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http://www.gapingvoid.com!
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http://www.vorsight.com!
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http://sixrevisions.com/user-interface/website-wireframing/!
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http://softestsolutions.co.uk/?page_id=56 !
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© sergei_fish13 - fotolia.com!
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© olly - fotolia.com!
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© Artur Marciniec - fotolia.com!
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© bahrialtay - !
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© Ben Chams - fotolia.com!
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http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-refactor-code-12/