Yahoo and Hotmail were the oldest email service provider in Pakistan but Google has taken the first position. Hotmail must give award for this authentic study. (Sajid Imtiaz)

1. Email Use in Pakistan
Marketing Research Study

2. Methodology
Standard data collection and
statistical techniques are used in
this research study. Email addresses
were collected from newspapers,
magazines and friends. It took 1
month to collect emails.
Statistics
•
•
•
•
•
Sample Population
Gmail
Yahoo
Hotmail
Other
863
231
205
108
319

3. Sample Population
(18.5%)
2246038@gmail.com;
5237987@gmail.com;
a.manni@hotmail.com;
a.rehman504@yahoo.com;
a_m_j_u_d@yahoo.com;
aamir.rauf@lowerauf.com;
aazaryounas@gmail.com;
aazia738@yahoo.com;
abbasbaig51@hotmail.com;
abdullahliaqat23@gmail.com;
abdulrab.rana@gmail.com;
abdulrauf.babar@unodc.org;
abdulrehmankhan85@yahoo.com;
abeerfatima@hotmail.com;
abid_lr96@ymail.com;
abidjamal@excite.com;
abidkhan1212@hotmail.com;
abidurrehman94@yahoo.com;
academic.office@iccs.edu;
aclwahzoon@yahoo.com;
adanjum@gmail.com;
adeelabharkhan@gmail.com;
adhussain@hec.gov.pk;
adil_official@hotmail.com;
admtdcp@gmail.com;
adnan.anser@hotmail.com;
adnan.syed@thegma.com;
adnanahmad585@gmail.com;
agbpk@yahoo.com;
ahmed_plus_plus@yahoo.com;
ahsankundi@hotmail.com;
ahsansohail@live.com;
ajmalkwazir@gmail.com;
akhlaq.rana01@gmail.com;
akram.khan@janggroup.com.pk;
alacpakistan@gmail.com;
ali.hayat@jwt.com;
ali.noshad@nchd.org.pk;
alijehejj@gmail.com;
alinadeem53@yahoo.com;
alishaaf@hotmail.com;
alishaaf786@gmail.com;
alkhuwatinfo@yahoo.com;
alliedschooltaxila@hotmail.com;
almadina786@yahoo.com;
alzeyan_manpower@hotmail.com;
amalfaheemkhan@dawn.com;
amirafzalawan@yahoo.com;
amjadabbasi_29@yahoo.com;
anam_hakeem@khi.leoburnett.com.pkp;
annekakar@hotmail.com;
annekakar@hotmail.com;
anumairbhatti@gmail.com
aocp.directorate@gmail.com;
apex.fata@gmail.com;
applications@sgafp.org.pk;
apwatower@gmail.com;
aqibjatoi1993@hotmail.com;
arbab@anp.org;
arif_moti@yahoo.com;
arifhafeez@yahoo.com;
arsalan_shahrukhkhan@yahoo.com;
arshadabbas73@yahoo.com;
arthoinfo@gmail.com;
arwahiftikhar@yahoo.com;
asad440@live.com;
asadafridi18@yahoo.com;
asghar.pbc@gmail.com;
asgharicup@yahoo.com
ash.arif93@live.com;
ashtartravels@yahoo.com;
asif_farooqui@orientpakistan.com;
asiffarooqui79@gmail.com;
asifhasnanin_255@yahoo.com;
asifqazi065@gmail.com;
asifyaseen121@gmail.com;
asim.khan@icmap.com.pk;
asmatullahkhan007@gmail.com;
assad.kotadu.pk@gmail.com;
atiqurrehman001@gmail.com;
aurora@dawn.com;
awais.hafeez@yahoo.com;
Awais.javed2012@gmail.com;
awanamirafzal@gmail.com;
awaqas@pec.org.pk;
azhar1502@gmail.com;
baachaent@brain.net.pk;
bahadarali91@hotmail.com;
bangladeshijobs@gmail.com;
barhan.noor90@gmail.com;
bdm36067@gmail.com;
beatsforrappers.com@gmail.com;
betabloker007@hotmail.com;
bhanif@yahoo.com;
bhurji.trdp@gmail.com;
bids-pk@undp.org;
bilal.naqeeb@gmail.com;
blanket@al-imdad.com;
businzmed@gmail.com;
cafecrunch@hotmail.com;
cancerian.malik@hotmail.com;
career-bdo@summitbank.com.pk;
cbrechs@yahoo.com;
ceo@durawa.org;
ceo@pldc.gop.pk;
cetarbelapower@gmail.com;
ch.changezi.sandhu111@gmail.com;
ch_razzaq2008@yahoo.com;
cherat@gfg.com.pk;
computer.lab.punjab@gmail.com;
consultancycsp@gmail.com;
contact@mkb.com.pk;
contact@yesnetworkpakistan.org;
corplink786@yahoo.com;
dailyjang@hotmail.com;
dainformation@gmail.com;
danyalhussain007@gmail.com;
dcw.da@iiu.edu.pk;
decsales022@gmail.com;
denovongl@gmail.com;
dg_mfd@yahoo.com;
dghskp@gmail.com;
dgmpt@piac.aero;
dgwr@pakistannavywr.com;
Docahmad786@gmail.com;
dotpk@yahoo.com;
dptofhr@gmail.com;
dr.ahmad.saleem@yahoo.com;
dr.arjalal@yahoo.com;
dr.jamshedhashmi@yahoo.com;
dr.obaidullah@gmail.com;
dranwer@numl.edu.pk;
dreamsofnelly@yahoo.com;
driijazi@gmail.com;
drillingmanager@yahoo.com;
drmansoori@hotmail.com;
drmk_edu@yahoo.com;
drmohsan.ali@tdap.gov.pk;
drraissamdani@yahoo.com;
dsmines@hotmail.com;
dsrines@hotmail.com;
ed@icmap.com.pk;
editorfurqan@gmail.com;
ehsanullah@pgnig.pk;
eimanisb@gmail.com;
ejaz.asi@thebrandcrew.com;
electrical345@gmail.com;
emad.hasan@comsats.edu.pk;
emraansaffi@gmail.com;
engr.ali69@gmail.com;
erfan.yunas@bop.com.pk;
explorevillehr@gmail.com;
ez_life34@hotmail.com;
fahad_s15@hotmail.com;
faisal.mirza@pcb.com.pk;
faisal.toor@gmail.com;
faisalqaisrani77@gmail.com;
faisaltoor92@gmail.com;

4. Market Share
Gmail 26.7%
Yahoo 23.7%
Hotmail 12.5%
Other 36.9%
Findings
• 63% Pakistanis keep their email
accounts with big data companies
of United States of America.
• Gmail is preferred email service in
Pakistan.
• 5% females use email in Pakistan.
• Email is cost-effective mean of
communication; social and official.
• Disclosing
18.5%
sample
population makes this study an
authentic work at par with
international standards.

5. Recommendations Key Credits
• Hotmail and Yahoo should award
the researcher for pinpointing
strategic opportunities.
• Hotmail and Yahoo must adopt
new marketing policies for
Pakistan.
• Advertising agencies in Pakistan
must develop and maintain their
email banks to communicate with
stakeholders.
• U.S. data companies should not
put restrictions on emailing
marketing
for
Pakistani
businesses particularly advertising
agencies.
Economist: Sajid Imtiaz,
Expert Member
CDKN
Agency: Fasttrack Communication
Feedback: sajedimtiaz@hotmail.com