Alcatel-Lucent_RCS_SN_Markets_EXT

Alcatel-Lucent on RCS Cloud
Going beyond RCS Services
Daisy Su, Thibaut Brière
November 2009

2 | Alcatel-Lucent: RCS & SN Interaction | November 2009 All Rights Reserved © Alcatel-Lucent 2009
If Facebook were a country,
it would be the 4th largest country by population today
350 million
active users

If Facebook were United States,
it would have 23 times more visitors to its site than US in just last June
82.9 million
Unique Visitor

If Facebook were a Telco service provider,
it would be considered as a Tier 1 mobile service provider
Facebook Mobile
65 million users
Mobile Web
m.facebook.com
x.facebook.com
SMS
(Text Message)
Facebook Mobile
for Devices
iPhone, Nokia,
HTC…
Facebook Connect
for Mobile Web

We cannot ignore what is happening in the market
FACEBOOK STATISTICS: Very impressive…
General Growth
More than 300 million active users
50% of our active users log on to Facebook in any
given day
The fastest growing demographic is those 35 years
old and older
User Engagement
Average user has 130 friends on the site
More than 8 billion minutes are spent on Facebook
each day (worldwide)
More than 45 million status updates each day
More than 10 million users become fans of Pages
each day
Applications
More than 2 billion photos uploaded to the site each
month
More than 14 million videos uploaded each month
More than 2 billion pieces of content (web links,
news stories, blog posts, notes, photos, etc.)
shared each week
More than 3 million events created each month
More than 45 million active user groups exist on the
site
International Growth
More than 70 translations available on the site
About 70% of Facebook users are outside the
United States
Platform
More than one million developers and
entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users
engage with Platform applications
More than 350,000 active applications currently on
Facebook Platform
More than 250 applications have more than one
million monthly active users
More than 15,000 websites, devices and
applications have implemented Facebook Connect
since its general availability in December 2008
Mobile
There are more than 65 million active users
currently accessing Facebook through their mobile
devices.
People that use Facebook on their mobile devices
are almost 50% more active on Facebook than non-
mobile users.
There are more than 180 mobile operators in 60
countries working to deploy and promote Facebook
mobile products

But, Facebook is not the only Social Network…
And Social Networks are not the only Internet services
Social networking on
Smartphones
Up by 187%
18.3 million unique
users in July 2009

Back to the basics
Telecommunications
were successful because
it built a global,
worldwide, interoperable
system
The Internet was
successful because it
allowed users to
participate in its
extension (creation of
WebPages for web 1.0
and Web applications
web 2.0)
What’s next?

There’s a simple idea at the heart of all major advances
“Embrace the openness” in coopetition

What does this mean for RCS
when the mobile, digital, social lifestyle is in the up trend?
I want all my
buddies to
follow me on
any screen
Can I call,
text, email my
buddies
anytime
anywhere?
How can I
keep my
status in sync
with all the
social network
and my
mobile?
I want to share
what I see, read,
hear… with my
buddies on my
social network
sites
Monetize

To embrace the openness and the mobile, digital, social lifestyle,
we need to address all screens accessible by users
RCS
Allow social network
sharing features and
buddies integrated
with RCS mobile client
Allow RCS services
easily accessible from
social network sites on
popular browsers
Allow social network
sharing features &
buddies integrated
with RCS PC client

Who can support it today and tomorrow?
Let’s investigate an optimal way for all parties
RCS
RCS client and device
vendors may support
a client based
implementation
Social network
developers?
Service Providers?
RCS PC client vendors
may support a client
based implementation

Here is the simple idea…
“RCS Cloud” in an open, secure and interoperable environment
RCS Cloud

Benefits of “RCS Cloud”
Think BIG!!! It is more than just RCS services.
Benefits for Service Providers
Increase data traffic usages while
optimizing the bandwidth usage
Higher subscription to mobile data
plan
Increase subscriber loyalty
Quickly and easily offer RCS cloud to
the application developer program
Monetize RCS cloud for apps
download revenue and API usages
Optimize RCS network investment
Benefits for End Users
One stop communication with all
their social circles
Sign on once and get all my favorites
No more sharing multiple copies of
“one”
More cool apps tailored to their
lifestyle needs
All the RCS and SN info can be easily
transferred to other RCS clients
Benefits for Clients
Innovative client implementations
that allow quickly mashup with Web
2.0
Reduce the client processing and
move it on to the cloud
The main storage is on the network
cloud for instant recovery in case of
client failure
RCS Cloud

Business Model/Value Chain
Leveraging developer programs and application stores
RCS Cloud
Operator App Store
Device App Store
Web Apps
Business Developers
Web App Developers
Device Developers Community
Operator’s Developer
Community
API usage
API usage
Apps download
Data usage
Data usage
Data usage

What is the RCS Cloud?
•Where – Telco network
•What – Both RCS networks and clients
•When – ASAP
•Who – Developers, Consumers, ACPs, Telcos
•Why – Don’t chase the market
•How – Prioritize API exposure

Focus on the value of what we do best
IOT, Cross Carrier, Security, Quality of Service and more
translate the value into Quality of Experience for people
Telco A Telco B Telco C

Minimize the impacts on RCS
while still keep up with the rapid changes and innovations

www.alcatel-lucent.comwww.alcatel-lucent.com

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