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Dalee digital agency corporate presentation

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Dalee digital agency corporate presentation with key portfolio highlights and most recent cases

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Dalee digital agency corporate presentation

  1. 1. AGENCY CREDENTIALS
 
 
 / DIGITAL AGENCY /
  2. 2. DALEE IS AN INDEPENDENT
 FULL SERVICE DIGITAL AGENCY ESTABLISHED IN 2005, WITH MORE THAN 70 PEOPLE IN-HOUSE Top10 TOP
  3. 3. FULL SERVICE DIGITAL AGENCY AGENCY CREDENTIALS /
  4. 4. KEY CLIENTS
  5. 5. FULL SERVICE DIGITAL
 
 
 / DIGITAL AGENCY /
  6. 6. FULL 
 SERVICE DIGITAL STRATEGY SOCIAL MEDIA MARKETING DIGITAL MEDIA PLANNING WEB DESIGN & PRODUCTION MOBILE DIGITAL CREATIVE / DIGITAL AGENCY /
  7. 7. Digital strategy and execution for o.b. brand Key partner for WEB UX, DEVELOPMENT & SUPPORT / DIGITAL AGENCY /
  8. 8. JOHNSON&JOHNSON/ / DIGITAL AGENCY / TASK: DEVELOP AND EXECUTE DIGITAL STRATEGY & 
 ACTIVATIONS TO COMMUNICATE END LIFE 
 BENEFITS OF USING O.B. PRODUCTS AND 
 DRIVE DISTRIBUTION OF PRODUCT SAMPLES. SOLUTION: #BECOOLGIRL DIGITAL PROGRAM THAT CONVEYS 
 “BE COOL” IDEA AND UNIFIES VARIOUS CAMPAIGN 
 CHANNELS & ASSETS INTO ONE HOLISTIC 
 ECOSYSTEM. THE PROGRAM INVOLVES THE MOST POPULAR 
 TEEN CELEB BLOGGER (KATE CLAPP) AND 
 USER GENERATED LIFE-HACKS AS CONTENT 
 MARKETING STRATEGY. BECOOLGIRL.CLUB IS THE HUB FOR 
 THIS CAMPAIGN. O.B. 2015
  9. 9. OMNI-CHANNEL, RESPONSIVE / DIGITAL AGENCY / JOHNSON&JOHNSON/
  10. 10. RESULTS: WITH NO MEDIA BUDGET!!! / DIGITAL AGENCY / • T/A REACH: 
 2M+ • PEOPLE 
 ENGAGED: 
 150K+ • COST OF A DISTRIBUTED SAMPLE IS 
 5 TIMES LESS 
 THAN THROUGH TRADITIONAL CHANNELS O.B. 2015 JOHNSON&JOHNSON/
  11. 11. DIGITAL STRATEGY & EXECUTION 
 FOR ArArAt BRANDY / DIGITAL AGENCY /
  12. 12. RESPONSIVE UX PERNOD RICARD/ / DIGITAL AGENCY /
  13. 13. ARARAT / 
 SOCIAL MEDIA STRATEGY PERNOD RICARD/ • MERGE OF VARIOUS ‘SILOED’ COMMUNITIES WORLDWIDE INTO ONE GLOBAL COMMUNITY AVAILABLE IN MULTIPLE LANGUAGES / DIGITAL AGENCY /
  14. 14. / DIGITAL AGENCY // DIGITAL AGENCY / KASPERSKY/
  15. 15. / DIGITAL AGENCY / • CORPORATE WEBSITES: 
 UX, DEVELOPMENT, 
 SUPPORT • MULTI-LANGUAGE 
 CONTENT SUPPORT 
 (UP TO 16 LANGUAGES) • WORLDWIDE SOCIAL MEDIA 
 STRATEGY AND COMMUNITY 
 MANAGEMENT • DIGITAL CAMPAIGNS & 
 CREATIVE PRODUCTION / DIGITAL AGENCY /
  16. 16. UX, DESIGN, DEVELOPMENT FOR MULTIPLE WEBSITES / DIGITAL AGENCY /
  17. 17. Global social media strategy Facebook community management in more than 24 countries #6 software vendor community worldwide 2 800 000 FB FANS / DIGITAL AGENCY /
  18. 18. KASPERSKY/ / DIGITAL AGENCY /
  19. 19. Increase brand awareness in Europe and LATAM by 5%. 7 VOLCANOES CAMPAIGN 2. Drive engagement and emotional connect with the brand 3. Develop and execute digital strategy for a sponsorship program 1. / DIGITAL AGENCY /
  20. 20. SOLUTION 7 Volcanoes Digital Campaign ▶︎ Follow celeb adventurer in her journey to 7 volcanoes ▶︎ “Check in” at volcanoes ▶︎ Participate in ‘Your Dream Trip’ competition / DIGITAL AGENCY /
  21. 21. RESULTS ▶︎ BRAND AWARENESS IN TARGET REGIONS INCREASED BY 8% 
 (FROM 36% TO 44%) according to Global Brand Tracking Studies 
 12M Reach 190 000 Сheck-ins 1 500 Сontest participants / DIGITAL AGENCY /
  22. 22. / DIGITAL AGENCY / Branded 
 YouTube Channel as a digital hub for F1 Scuderia Ferrari Sponsorship
  23. 23. Digital Strategy for Similac Campaigns and Social Media Apps for Similac / PediaSure / DIGITAL AGENCY /
  24. 24. Promote Similac Nutrition Products in Digital ‘Picky Eaters’ Campaign TASK SOLUTION / DIGITAL AGENCY /
  25. 25. 65 000 targeted actions 130 000 000 RESULTS contacts 430 000 campaign hub visitors / DIGITAL AGENCY /
  26. 26. / DIGITAL AGENCY /
  27. 27. / DIGITAL AGENCY / DESIGN, UX, UI /
  28. 28. / DIGITAL AGENCY / MATERIA MEDICA AGENCY CREDENTIALS / Digital Strategy
 for 3 brands: Web design, development & support
 Display & paid search campaigns Social media
 management & promotion •Tenoten •Brizantine •Multiforte
  29. 29. / DIGITAL AGENCY /
  30. 30. / DIGITAL AGENCY / AGENCY CREDENTIALS / in 
 ODNOKLASSNIKI 36 000 in 
 VKONTAKTE 25 000 MATERIA 
 MEDICA / SOCIAL 
 MEDIA
  31. 31. Кейс продвижения препарата “Бризантин” (для тех, кто хочет бросить курить)
  32. 32. Как это выглядело
  33. 33. Пример 
 поста
  34. 34. Посты-анонсы
  35. 35. Результаты Общий охват проекта (контакты): 9M+ Посетители спецпроекта: 42K Посетители сайта с продуктом: 14K
  36. 36. “FIXES” Campaign a.k.a. “The Flying Chicken” / DIGITAL AGENCY /
  37. 37. Task: Build awareness and communicates benefits of Gallina Blanca “Fixes” 
 (special add-on for cooking in microwave). Solution: Interactive campaign feat. virtual microwave cooking competition
 / DIGITAL AGENCY /
  38. 38. 1 2 3 4 5 / DIGITAL AGENCY /
  39. 39. 
 “Fixes” Reach: 
 16М+ Unique Visitors: 
 233 135 Participants:
 25 718 Results: / DIGITAL AGENCY /
  40. 40. WEB: UX, DESIGN, PRODUCTION, SUPPORT
 
 / DIGITAL AGENCY /
  41. 41. 1 2 3 / DIGITAL AGENCY / 4 AGENCY CREDENTIALS/ WEBSITES / OUR APPROACH Discovery / Business Goals Strategy Initial Research Objectives Existing usability study User types / Personas User Goal User Journeys Content Taxonomy Initial Website Structure User Centric Tactics Architecture Detailed Wireframes Top Level Wireframes Multi-device Architecture Detailed Structure Design Concept Design Templates Content Development SEO HTML Prototyping Testing Visual Design & 
 Content
  42. 42. 8 years main vendor for web development & support of multi- regional web ecosystem 4 080 UX, web development and content support in scope for dedicated team man hours per month 1mln visitors on megafon.ru per day / DIGITAL AGENCY /
  43. 43. DESIGN, UX, UI / New corporate 
 B2B website / DIGITAL AGENCY /
  44. 44. DESIGN, UX, UI / / DIGITAL AGENCY /
  45. 45. NEW UX DEVELOPMENT & SUPPORT sberbank.ru ▶︎ BackBase ready Web UX ▶︎ Customised approach to content delivery (widgets) 30mln visitors a month / DIGITAL AGENCY /
  46. 46. Separate website 
 for premium segment customers sberbank1.ru Breakthrough 
 visual design & UX CSS Design Awards Proud winner of / DIGITAL AGENCY /
  47. 47. SBERBANK 
 APP DESIGN, UX, UI / / DIGITAL AGENCY /
  48. 48. DESIGN, UX, UI / / DIGITAL AGENCY /
  49. 49. CREATIVE DIGITAL PRODUCTION
 
 
 / DIGITAL AGENCY /
  50. 50. 4 years of creative digital production / DIGITAL AGENCY /
  51. 51. DISNEY. RU DESIGN, UX, UI / / DIGITAL AGENCY /
  52. 52. / DIGITAL AGENCY /
  53. 53. / DIGITAL AGENCY /
  54. 54. DESIGN, UX, UI / / DIGITAL AGENCY /
  55. 55. / DIGITAL AGENCY /
  56. 56. years
 DIGITAL CREATIVE PRODUCTION 
 5
  57. 57. DESIGN, UX, UI / ANGRY BIRDS 
 + SMART TV 
 CAMPAIGN 3D TV LAUNCH 
 CAMPAIGN SAMSUNG 
 GALAXY NOTE 
 CAMPAIGN / DIGITAL AGENCY / SUPPORT 
 VIDEO PORTAL LA FLEUR 
 MICROSITE YOUTUBE 
 MASTHEAD 
 PRODUCTION OLYMPIC HUB
  58. 58. DESIGN, UX, UI / / DIGITAL AGENCY /
  59. 59. DESIGN, UX, UI / / DIGITAL AGENCY /
  60. 60. DESIGN, UX, UI /
  61. 61. DESIGN, UX, UI / / DIGITAL AGENCY /
  62. 62. DESIGN, UX, UI / Creative Digital 
 Productionsince April 2015 / DIGITAL AGENCY /
  63. 63. DESIGN, UX, UI / / DIGITAL AGENCY /
  64. 64. DESIGN, UX, UI / / DIGITAL AGENCY /
  65. 65. / DIGITAL AGENCY / — DIGITAL CAMPAIGNS — SOCIAL MEDIA APPS — PRODUCT LAUNCHES
  66. 66. • Support the launch of ID Xtra channel in digital; • Drive new sign ups to Beeline Home TV ID Xtra TASK:
  67. 67. SOLUTION: Virtual investigation campaign with interactive video and ‘hidden objects’ engagement tactics RESULTS: • Reach: 3.5М T/A (F 25-40) • Campaign Hub Visits: 220 000+ • Interactive Video Views: 144 000+ • Contest Participants: 38 000+ • Every 3rd participant left their phone # for a call-back from Beeline ID Xtra
  68. 68. Drive new sign ups to MTS Home TV by leveraging media impact of ‘Two dresses for the bride’ series TLC TASK:
  69. 69. SOLUTION: Interactive campaign with user engagement connected to the series content RESULTS: • Reach: 1.5M T/A • Campaign Hub Visits: 126 000+ • Contest Participants: 15 600 • Every 2nd participant left their phone # for a call-back from MTS TLC
  70. 70. SOCIAL MEDIA
 
 
 / DIGITAL AGENCY /
  71. 71. SOCIAL MEDIA SOCIAL MEDIA STRATEGY COMMUNITY MANAGEMENT SOCIAL MEDIA CAMPAIGNS APPS DEVELOPMENT MONITORING & BUZZ AGENTS SOCIAL MEDIA PROMOTION / DIGITAL AGENCY /
  72. 72. Задача: Выделившись из клаттера «мужских» брендов, 
 усилить позиционирование MSS 
 на территории «личного Признания» Идея:
  73. 73. - Increase brand awareness - Drive engagement & loyalty TASK: SOLUTION: ▶︎ Social media strategy ▶︎ Community management (VK, OK) ▶︎ Renovation competitions in social media ▶︎ DIY social media app / DIGITAL AGENCY /
  74. 74. 50 000 VK Community 100 000+ 97 500 OK Community RESULTS ‘DO IT YOURSELF’ APP INSTALLS Renovation & DIY Community THE BIGGEST / DIGITAL AGENCY /
  75. 75. ▶︎ Multi-regional social media strategy and community management ▶︎ Olympic & Paralimpic Sochi 2014 sponsorship websites / DIGITAL AGENCY /
  76. 76. SOCIAL MEDIA STRATEGY MULTI-REGIONAL / DIGITAL AGENCY /
  77. 77. Awards: Site Of the Day ▶︎ CSS Design Awards Featured CSSAwards Honorable Mention Awwwards Olympic & Paralympic Sochi 2014 Websites / DIGITAL AGENCY /
  78. 78. OTHER PROJECTS
 
 
 / DIGITAL AGENCY /
  79. 79. Websites TGI Friday’s, Il Patio, Планета Суши Сosta Сoffee Promo Campaigns / DIGITAL AGENCY /
  80. 80. DESIGN, UX, UI / / DIGITAL AGENCY /
  81. 81. DESIGN, UX, UI / / DIGITAL AGENCY /
  82. 82. DESIGN, UX, UI / / DIGITAL AGENCY /
  83. 83. MAPS. MAIL.
 RU DESIGN, UX, UI / / DIGITAL AGENCY /
  84. 84. DESIGN, UX, UI / / DIGITAL AGENCY /
  85. 85. DESIGN, UX, UI / / DIGITAL AGENCY /
  86. 86. ROST BANK
 .RU DESIGN, UX, UI / / DIGITAL AGENCY /
  87. 87. DESIGN, UX, UI / / DIGITAL AGENCY /
  88. 88. MDM BANK DESIGN, UX, UI / / DIGITAL AGENCY /
  89. 89. THANK YOU! / DIGITAL AGENCY / МОСКВА, УЛ. КРАСНОПРОЛЕТАРСКАЯ, ДОМ 16, СТРОЕНИЕ 3, ПОДЪЕЗД 8, ЭТАЖ 5, ОФИС 8 +7 (495) 785 94 33

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