Your Ideal Client Description will help you identify leads and prospects and also help your network know how to send you referrals that suit your business.

1. Ideal Client Description
Continuously improving the quality of life by consistently improving the quality of communication.

2. Ideal Client Description
What is it?
A brief statement that clearly describes the demographics and psychographics of a client
whose needs and culture match the strengths and culture of your company, or a specific
product, or service your company provides.

3. Ideal Client Description
How do I use it?
Practice with it – repeat it to yourself out loud 29 times for the next 29 days
Listen to it regularly - make a recording of it and put it on your iPod.
Share it with your network
Teach it to your employees
When do I use it?
Daily Practice
Networking events
When asking for referrals

4. Ideal Client Description
What will it do for me?
Increase client satisfaction
Decrease sales cycle time
Increase income
Increase average $$ per sale
Increase your closing ratio

5. Ideal Client Description
B2B Sales Descriptors
Geography
What is the specific location for your Ideal Client?
Industry/Market (i.e. manufacturing, professional services, restaurant…)
What Market or Industry is the best fit for our company to serve?
What Market or Industry have you served well in the past?
Size (number of employees , annual revenue, etc)
What size companies are you best suited to serve?
Circumstance(i.e. new product launch, new hire, opening a new location…)
What business cycle or change point is a company going to need your
services?
Culture - Values – (risk takers, conservative, cutting edge)
What groups are they involved with?
What character traits best match your companies?
Continuously improving the quality of life by consistently improving the quality of communication.

6. Ideal Client Description
A strong Ideal Client Description will include:
1. The name of the product or service
2. Four key descriptors
3. A call to action
Continuously improving the quality of life by consistently improving the quality of communication.

7. Ideal Client Description
One Ideal Client for the Communication Gym Corporate
Membership is a technical service business with five or more
employees who serve customers directly. Their home office is
within a 15 mile radius of Camp Hill and they are looking to
improve the quality of their relationships with both internal and
external customers. They have a technically competent staff who
require additional communication skills to build these
relationships. This is a company that can benefit immediately
and directly from our services and I would love to show them
how we can help their business succeed.
Continuously improving the quality of life by consistently improving the quality of communication.

9. Thank You for Participating!
Please ask us about our additional programs and services
Individual Gym Memberships Speaking Engagements
Corporate Gym Memberships Individual Coaching
In House Training Programs Assessments
Continuously improving the quality of life by consistently improving the quality of communication.