Be mentored by Dave and his leadership team in Cancun. Learn from Dave's experience and knowledge to avoid mistakes common to every business leader, especially the ones that will cost your company thousands of dollars!

1. You could be here
The
Ultimate
Busines
Conferen s
ce
7 days on The RivieRa CanCUn wiTh dave
november 8-14
The Paradisus Riviera Cancun
Riviera Cancun, Mexico
®
MASTER SERIES

2. whaT is EntrElEadErship?
This exclusive week-long event is taught personally by Dave Ramsey and focuses on the most important things you
need to know for taking your business to the next level. Learn how to succeed as a leader and win as an entrepreneur.
EnTRELEaDERship DEfinED
Dave Ramsey’s EntreLeadership combines the innovative spirit of an “If you’re serious about taking your business
entrepreneur with the passion and drive of a leader. since his first hire, to the next level, then you can’t afford to miss
Dave has made it a priority to train, mentor and refine his leadership
Dave Ramsey’s life-changing EntreLeadership event!”
team using biblical principles that result in operating an effective
business. The EntreLeadership curriculum has been at the foundation of — John MaxwELL
his training process since day one. Best-selling Author and Founder of
EQUIP and INJOY Stewardship Services
now iT’s avaiLabLE To YoU
You have the unique opportunity to spend personal time with Dave
while learning how to grow your business the same way he did. at
“When you are looking for real-world advice in a
EntreLeadership, you will learn everything from how to develop
team members, to marketing and administration, and even special life
small-business setting, Dave Ramsey is second to
lessons that have directly impacted how Dave operates each day. none. He is a brilliant entrepreneur, and I am proud to
call him my friend.”
nETwoRKing oppoRTUniTiEs — Zig ZigLaR
EntreLeadership is an excellent opportunity to network with other Best-selling Author and Motivational Speaker
business leaders who share your interests and concerns. Learn directly
from Dave with plenty of one-on-one time while also rubbing shoulders
with his team.
“If you’re looking for positive leadership advice that
will have an immediate impact on your business,
bUiLDing RELaTionships Dave Ramsey has your answer!”
Learn how to take care of your people and how to best serve your
customers. EntreLeadership will equip you to validate your team — T R U E T T c aT h Y
members while inspiring them to work with the same passion you have. Founder of Chick-Fil-A
in the end, it’s all about people, and EntreLeadership will show you how
to build better and stronger relationships with your team.
entreleadership.com

3. Vip trEatmEnt
RELax in LUxURY aT ThE RiviERa paRaDisUs cancún
• Spend six nights in a luxury suite at the world-class, all-inclusive Paradisus Riviera Cancún.
• Relax the day away on a 5,000-foot private beach that runs along the crystal clear waters of the enchanting Caribbean Sea.
• Explore local beaches and attractions and discover world-famous Mayan archeological sites such as Tulum, Cobá and Chichén Itzá.
• Pamper yourself and unwind at the full-service spa.
• Enjoy extravagant dining options including the finest in international cuisine.
• Participate in exciting activities and excursions including snorkeling, fishing, sailing, a zip line and more.
pLUs
thE total Vip packagE: Receive high-end gifts, books and other benefits from Dave
EntrElEadErship curriculum: 200-page, full-color portfolio containing exhaustive notes from each lesson
mEals: all meals and drinks are included
pErsonal intEraction with daVE: Limited to only 150 attendees
nEtworking opportunitiEs: includes Q&a time
daVE’s lEadErship library: Leadership books by top authors, specially chosen by Dave
audio cds: Recordings of breakout sessions
the dave ramsey show : be a part of a live broadcast of The Dave Ramsey Show (subject to change)

4. who is daVE ramsEy?
Dave Ramsey earned his b.s. degree in finance and Real Estate from the University of
Tennessee. a frequent speaker around the country at large-scale live events, Ramsey
is a passionate and inspiring presenter who is at ease on both sides of the microphone.
More than 650,000 people have attended Dave’s LIVE events.
Dave Ramsey is a personal money management expert, an extremely popular national
radio personality and 3-time New York Times best-selling author. he is the host of
The Dave Ramsey Show on the fox business network and a regular contributor to
good Morning America, FOX and Friends and The larry king Show.
bY ThE nUMbERs
400 RaDio sTaTions caRRYing ThE DAvE RAMSEY ShOw
4 million wEEKLY LisTEnERs To ThE DAvE RAMSEY ShOw
FoX businEss nEtwork ThE DAvE RAMSEY ShOw
oVEr 650,000 pEopLE havE aTTEnDED a DavE RaMsEY LivE EvEnT
6 million pEopLE havE accEss To DavE’s sYnDicaTED coLUMn, “DavE saYs”
oVEr 800,000 faMiLiEs havE coMpLETED FINANCIAl PEACE UNIvERSITY
aT ThEiR chURch, woRKpLacE, MiLiTaRY insTaLLaTion, LocaL nonpRofiT
oRganiZaTion oR coMMUniTY gRoUp.
3 New york times bEst-sElling books
ThE TOTAl MONEY MAkEOvER, FINANCIAl PEACE, anD MORE ThAN ENOUgh
entreleadership.com

5. FrEquEntly askEd quEstions
how many people attend this event? what if i am just getting started in business and simply don’t have the
In order to maintain an intimate and interactive atmosphere, the Cancún event budget to attend Entreleadership? is there any other way to access this
size is limited to 150 full-access attendees. great material?
You may want to consider attending the EntreLeadership 1-Day, an abbreviated
how often does this event take place? workshop that includes five core lessons taken from the full EntreLeadership event.
Since this event involves 100% of Dave’s personal time and attention on our
attendees for their entire time with us, we are only able to offer this event do you have this material in a book or video that i can just buy without
twice each year. going to an event?
This material is best communicated by Dave in person with the opportunity for you
how do i know if this event is right for me and my business? to interact and ask questions specific to your business. This material is currently
If you run a business, lead people, or are struggling to manage growth, this only available in the live event format.
is the event for you! We recommend you contact Daniel Tardy, Director of
EntreLeadership Promotions, to discuss your specific needs. does dave recommend any books on business or leadership?
Dave does have a recommended reading list that includes books on business
will i actually get to meet dave and spend time with him at this event? and leadership. The list is available on the EntreLeadership website.
Absolutely! This event is ALL DAVE, ALL DAY! He will personally be available for
Q&A as well as hanging out with you during meal time and other breaks. how much does this event cost?
This is a high-end event with several price points depending on the location and
will i have to purchase additional resources or materials outside the number of attendees from each company. To get pricing information, please
of the registration fee? contact Daniel Tardy, Director of EntreLeadership Promotions, directly and he will
No. Part of the value of this event is that we include tons of materials, books, be happy to discuss pricing options with you.
tools, resources and food in an all-inclusive package. There won’t be any tables
set up in the back of the room trying to sell you more stuff. In order to custom-fit your experience, please contact Daniel Tardy for
packages and pricing. There are several price points available, as well as
how do i register for this event? excursion packages, room upgrades, and special deals depending on the
Daniel Tardy, Director of EntreLeadership Promotions, will personally handle number of attendees from your company.
the registration process for you over the phone. Please contact him directly for
registration details or any other questions you may have pertaining to this event. for more info, contact: daniel tardy
daniel.tardy @daveramsey.com | 888.227.3223 x5510
entreleadership.com

6. ThE schEdulE
The exact schedule is subject to change.
however, all of the content detailed here will be covered during the event.
sunday
5:00 – 6:00 pm welcome Reception and photos with Dave
6:00 – 9:00 pm Dinner and introductory Lesson
The event will kick off with a special dinner reception on sunday evening. You will have the
opportunity to mingle with Dave and sharon and members of Dave’s team. Dave will teach a
special introductory lesson about what it means to be an EntreLeader. spouses are invited
to participate in this special evening.
monday oRgANIzATIoN AND CommuNICATIoN
7:30 – 8:30 a.m. breakfast at your leisure
8:30 – 12:15 p.m. EntreLeadership with Dave
12:15 – 12:45 p.m. Q&a discussion with Dave regarding the morning’s topics
dreams, Visions and goal setting
You will learn to harness the power of creating and sustaining a goal-driven organization
and gain practical tools to execute your goals in a way that is specific and measurable.
time management and organization
Did you know you can add up to two hours to your day by keeping an accurate and
interactive To-Do list? You will discover ways to master your time and squeeze more
productivity—with less stress—out of every day.
communication, personality styles and mission statements
as an EntreLeadership attendee, you will complete the Disc and the piav personality profile
assessments before you attend this event. You will be given a 10–15 page report on your unique
communication style. Dave will teach you how to improve your communication by using these tools.
entreleadership.com

7. ThE schEdulE
tuEsday CREATINg A PRoDuCTIVE TEAm CuLTuRE
7:00 – 8:30 a.m. breakfast at your leisure
12:00 – 1:00 p.m. Lunch at your leisure
1:00 – 4:15 p.m. EntreLeadership with Dave
4:15 – 4:45 p.m. Q&a discussion with Dave regarding the afternoon’s topics
7:00 – 9:00 p.m. Mixer with Daniel Tardy and Lampo staff
unity and loyalty
Building a unified and loyal organization is the key to overcoming growing pains.
Unfortunately, this is also one of the most unknown, misunderstood and missing elements.
compensation—show me the money!
Dave says, “people will ultimately only do what you pay them to do, so pay them in a way that
gets them excited about creating a profit!” he’ll give great tips for doing this as he explains
his own company’s compensation models.
team math—hiring and recruiting
Hiring champion team members is the key to the growth of any healthy organization. Many hires
are made out of desperation, which leads to hiring the wrong people. Dave shows you how to
avoid this common problem through a careful, slow and thorough hiring process.
team math—Firing and confrontation
No one enjoys the firing process or even reprimanding a person. However, when team members fail,
it takes wisdom and mature leadership to know when and how to do what is best for the company
and the individual.
entreleadership.com

8. ThE schEdulE
wEdnEsday THE CENTRAL NERVouS SYSTEm of YouR buSINESS
7:30 – 9:00 a.m. breakfast at your leisure
9:00 a.m. – 12:45 EntreLeadership with Dave
1:00 – 2:00 p.m. Lunch at your leisure
delegation
as explained in Michael gerber’s book, The E-Myth, effective leaders spend more time working on their
business and less time working in it. To lead effectively, Dave explains, you have to master delegation.
recognition and inspiration
Rewarding someone for a job well done is one of the most gratifying parts of leading a team.
Dave will explain how he rallies the troops in weekly staff meetings, and he’ll give you some
cool tips on how to recognize your team members in unique, meaningful ways.
accounting and Financial peace for the Entreleader
Dave has taught millions of people how to achieve financial peace in their personal lives, and he uses these
same biblical principles to run his business. There are, of course, many more variables in business than in a
personal budget. while the principles don’t change, the processes might.
thursday THE CENTRAL NERVouS SYSTEm of YouR buSINESS
7:00 – 8:30 a.m. breakfast at your leisure
9:00 a.m. – 12:15 EntreLeadership with Dave
12:15 – 12:45 p.m. Lunch at your leisure
EvEning activity Dave will be teaching a special surprise lesson on the beach.
This lesson has been voted the most inspirational lesson in the entire event
by our past attendees. spouses are encouraged to participate in this as well.
the art of outsourcing: dealing with Vendors (and sub-contractors)
Even if these people are not on your payroll, they still have a direct bearing on how well your
organization is represented. Dave will show you vital best practices for working with these resources.
entreleadership.com

9. ThE schEdulE
negotiating contracts
You don’t have to be an attorney to run a business, but having some basic understanding of contract
negotiation will give you an advantage in protecting your organization. Dave teaches the basics, as
well as tips for saving money and securing valuable options in your contracts.
personal selling
nothing happens in business until a sale is made. Each of your team members who interact with another
human is involved in personal selling at some level. Dave will teach you exactly how he has taught his sales
team to use his proven four-step selling process.
Friday mARkETINg AND ADVERTISINg
7:30 – 9:00 a.m. breakfast at your leisure
9:00 – 11:00 a.m. EntreLeadership with Dave
12:00 – 1:00 p.m. Lunch at your leisure
1:00 – 4:00 p.m. Live broadcast of The Dave Ramsey Show* (tentative)
6:00 p.m. we will wrap up the week with a final dinner on the beach
*The afternoon will be spent with you on The Dave Ramsey Show, broadcast live from the event.
During the three-hour show, Dave will focus on your questions and issues facing small businesses.
spouses are encouraged to participate in this rare experience
marketing
Dave will help you better understand the difference between micro- and macro-marketing, as well as how
to create and sustain momentum in your marketing.
advertising: overhead or a blessing?
Dave discusses what works—and what doesn’t—in traditional marketing: Tv, radio, billboards, print, etc.
making the call
Dave will take the time to equip you with the necessary steps for implementing the EntreLeadership material.
You will be empowered to inject this powerful material into your business culture and your personal leadership style.
entreleadership.com

10. Don’T TaKE oUR woRD foR iT—
listEn to past attEndEEs.
on monday morning after the event, I got right to work EntreLeadership ignited in us a renewed passion for our
with my usual “post-seminar fervor,” applying what I business, team and life! meeting and talking with Dave
learned at EntreLeadership. but now, four months later, literally changed the direction we were getting ready to
I’m still going strong! take our company.
— Catherine Waller, MD, Cancun attendee — Lynnette Wineman, Cancun attendee
Rochester Center for Healthy Living; Rochester, MI Rhapsody Marketing; Burlington, WA
The blessings our family has received as a result of
working these programs are beyond what we ever
Dave’s coaching was insightful, direct, concise and filled imagined. It just goes to show what a lot of hard work and
with passion. Not only were ideas passed from your diligence will do.
organization to ours, but the emotion was passed as well. — David Moore
I think that was one of the greatest benefits of the event. Dent Demon, Inc.; Waxhaw, NC
— Sam Biggs, Cancun attendee
Massage Envy; Mesa, AZ
I came back to our business and implemented a lot of the
ideas I learned…We went from a loss position in 2007 to
the best year we have ever had in 2008! one of the best
ideas that we implemented was the company meeting. I
To think if I had applied just a fraction of the wisdom I no longer have to push people to get jobs done and done
was exposed to at this seminar when I first started my correctly because they know what it means to our bottom
practice—things might look a lot different now, and I line and their bonus.
most likely could have avoided a lot of mistakes. — Michael Lockman, Nashville attendee
— Dr. Tom Schmidt Applied Recovery Systems, Inc.; Waco, TX
Life Wellness Center; Lakeville, MN

11. industry LisT
inDUsTRiEs ThaT havE
bEnEfiTED fRoM EnTRELEaDERship
Advertising Household
Agriculture Industrial
Apparel Insurance
beverages Law
building Products Leisure
business Services manufacturing The principles and concepts taught are not
business Supplies marketing
specific to any genre of business, but rather, offer
Chemicals metals and mining
Communications Non-Profit a common-sense approach to understanding your
Computer Hardware Packing/Containers team members, clients and profit growth.
Cosmetics/Toiletries Paper
Construction Petroleum
Distribution Photography
E-Commerce Real Estate
Electrical Retail
Energy Rubber
financial Software
food Telecommunications
government Textile
Health Transportation
Holding Company utilities
Hotels/Hospitality Wholesale
entreleadership.com

12. Mark Twain once said, “supposing is good, but finding out is better.” being a business leader
is often a lonely journey filled with lots of supposing and not enough finding out.
i have a tremendous amount of pride in the fact that our EntreLeadership Master series
experience is not based on any suppositions. The tools and information presented at this event
are rooted in biblical truth and a process that has been refined through Dave Ramsey’s personal
experience in leadership for over twenty years.
Learning from a practitioner is far different than learning from someone with a theory. Dave has
fought in the same trenches that you are in, and he has learned what it takes to win with people,
time and money. when Dave takes the time to teach and mentor me i know that what he’s telling
me is going to work. not because he has magic formulas, but because he’s been there and can
speak first-hand into my life. The same is true for dozens of leaders on our team and hundreds
of small business owners across the country who have had the opportunity to participate in the
EntreLeadership Master series experience.
If you desire to take the lid off of your business, then I invite you to join us at the beautiful
Paradisus Resort in The Cancún Riviera in November, 2009. Come learn from Dave Ramsey
while enjoying the vacation of a lifetime with your spouse or your team!
we are here to help. if you have questions, please feel free to contact me and i will be happy
to help you determine if the EntreLeadership Master series Event is right for you.
serving You,
for more info, contact: daniel tardy
daniel.tardy @daveramsey.com | 888.227.3223 x5510
Daniel Tardy
Director of EntreLeadership promotions entreleadership.com