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Marketing needs
  single-mindedness.


        11 step social media marketing plan
                                     This work is licensed under the
                                     Creative Commons Attribution-
                                     NonCommercial-ShareAlike
                                     License.



Tuesday, 16 August 11
Once upon a
   time this was
   all you could
   with your
   phone.
                        2

Tuesday, 16 August 11
Problem - no one has time for all
       the new marketing stuff.
     Mobile is becoming the new focus of
     integrated marketing.

     How do you keep up with all the changes?

     Your marketing can only be successful by
     being single-minded in what you do.
                                                3

Tuesday, 16 August 11
Smart
                                                    phone
                                                    2011
      Portable media player with 8 mega pixel
      camera, Dual Core processor, touch screen,
      fast 4G or HSDPA internet, wifi and … voice
                                                            4
      and texts
Tuesday, 16 August 11
Smart
                        phone
                        2013?
                        No … this is a wrist phone watch from
                        2011
                                                        5

Tuesday, 16 August 11
Tuesday, 16 August 11
                        100
                        million activated Android mobiles

                                                            6
Tuesday, 16 August 11
                        93
                        the percentage of 18 – 29 year old with a mobile

                                                                   7
Tuesday, 16 August 11
                        39
                        the percentage of people in a recent study who
                        use location based services on their mobile
                                                                 8
Tuesday, 16 August 11
                        46
                        percentage of Londoners who use their mobile
                        for research when out shopping.
                                                                9
10million users on Foursquare June 2011

                                                 10

Tuesday, 16 August 11
Tuesday, 16 August 11
                        8+
                        million businesses & locations in Foursquare


                                                                       11
Saturday Nights All Right




                                 12

Tuesday, 16 August 11
Claim your stores on Foursquare


                                 Click here to claim

                                 Be creative and
                                 offer something to
                                 your followers and
                                 reward Mayors

                                 Be fun. Do you
                                 want a badge for
                                 repeat visitors?


                                                 13

Tuesday, 16 August 11
Be a Pro at Foursquare
                                     Using Foursquare yourself
                                     is the best way to
                                     understand the mechanics.

                                     And it’s the best way to
                                     find out how your
                                     competition is using
                                     Foursquare.

                                     Finally .. you can get
                                     badges like this for 1000+
                                     checkins.

                                                                14

Tuesday, 16 August 11
Create your own brand identity
                           To make it easier to
                           manage your stores and
                           marketing create a new
                           Foursquare account in the
                           name of your brand or
                           client.


                           Once created, start looking
                           for customers who checkin
                           to your store.


                                                    15

Tuesday, 16 August 11
Put up Posters or Stickers




                                                16

Tuesday, 16 August 11
Reward the Mayor




                                           17
                                           13

Tuesday, 16 August 11
Get more people in your store –
           Hold a Swarm Badge Party




                                           18

Tuesday, 16 August 11
Track your checkins & trends




                                              19
                                              15

Tuesday, 16 August 11
You can call me Loyal
         A Manifesto to the
              Loyal.
      ★ Your loyal and best customers don’t
      have to check-in every day.
      ★ Your loyal customers rave about you.   Loyalty is the
      Recommend and Add Tips for you.          best ‘badge’ to
      ★ What are you doing for them?           earn on
                                               Foursquare.
                                                 read more about it.

                                                                 20

Tuesday, 16 August 11
11 step guide to
                       Foursquare
1. Be a Pro at Foursquare
2. Claim your business on Foursquare
3. Create your own brand identity in Foursquare
4. Add a prize or incentives for people to visit your shop
5. Reward the Mayor
6. Add Tips & To Do’s to your stores
7. Put Stickers or Posters in Store
8. Hold a Foursquare Swarm Badge Party
9. Track Checkins & Trends
10.Promote Foursquare on Twitter, Facebook & your website.
11. Focus on returning and loyal customers
                                                             21

Tuesday, 16 August 11
How much time does
        this take?
         Don’t worry!          YOU CAN
         You determine the    SPEND AS
         time you want to
         spend on Social     LITTLE AS 30
         Media or LOLling      MINUTES
         around with your     EACH DAY
         customers.
                                        22

Tuesday, 16 August 11
Trends in digital
                      marketing
                        Ol’ Skool           Nu Skool
      •   Print Ads                 • Social Media • Viral
      •   Magazines                 • E-mail       • Blog
      •   Expos & Trade Shows       • CRM          • Mobile
      •   Tele-sales                • How to
                                      Videos
      •   Direct Mail
                                    • Banner Ads
      •   Radio                     • Search
      •   TV                        • SEO

                                                              23

Tuesday, 16 August 11
Get some single-
  Bri3sh	
  Interac3ve	
  Media	
  
  Associa3on	
  -­‐	
  Member




                                                                      mindedness in
                                                                     your marketing.
                                                                     For great ideas & to get in contact, visit:
  This	
  work	
  is	
  licensed	
  under	
  the	
  Crea3ve	
  
                                                                     DamienSaunders.com
  Commons	
  A7ribu3on-­‐NonCommercial-­‐
  ShareAlike	
  License.	
  

  To	
  view	
  a	
  copy	
  of	
  this	
  license,	
  visit	
       M: +447919110638
  h7p://crea3vecommons.org/licenses/
  by-­‐nc-­‐sa/3.0/;	
  or,	
  (b)	
  send	
  a	
  le7er	
  to	
     T: damiensaunders
  Crea3ve	
  Commons,	
  171	
  2nd	
  Street,	
  
  Suite	
  300,	
  San	
  Francisco,	
  California,	
  
  94105,	
  USA.


Tuesday, 16 August 11

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11 step guide to foursquare 2011

  • 1. Marketing needs single-mindedness. 11 step social media marketing plan This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. Tuesday, 16 August 11
  • 2. Once upon a time this was all you could with your phone. 2 Tuesday, 16 August 11
  • 3. Problem - no one has time for all the new marketing stuff. Mobile is becoming the new focus of integrated marketing. How do you keep up with all the changes? Your marketing can only be successful by being single-minded in what you do. 3 Tuesday, 16 August 11
  • 4. Smart phone 2011 Portable media player with 8 mega pixel camera, Dual Core processor, touch screen, fast 4G or HSDPA internet, wifi and … voice 4 and texts Tuesday, 16 August 11
  • 5. Smart phone 2013? No … this is a wrist phone watch from 2011 5 Tuesday, 16 August 11
  • 6. Tuesday, 16 August 11 100 million activated Android mobiles 6
  • 7. Tuesday, 16 August 11 93 the percentage of 18 – 29 year old with a mobile 7
  • 8. Tuesday, 16 August 11 39 the percentage of people in a recent study who use location based services on their mobile 8
  • 9. Tuesday, 16 August 11 46 percentage of Londoners who use their mobile for research when out shopping. 9
  • 10. 10million users on Foursquare June 2011 10 Tuesday, 16 August 11
  • 11. Tuesday, 16 August 11 8+ million businesses & locations in Foursquare 11
  • 12. Saturday Nights All Right 12 Tuesday, 16 August 11
  • 13. Claim your stores on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 13 Tuesday, 16 August 11
  • 14. Be a Pro at Foursquare Using Foursquare yourself is the best way to understand the mechanics. And it’s the best way to find out how your competition is using Foursquare. Finally .. you can get badges like this for 1000+ checkins. 14 Tuesday, 16 August 11
  • 15. Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Once created, start looking for customers who checkin to your store. 15 Tuesday, 16 August 11
  • 16. Put up Posters or Stickers 16 Tuesday, 16 August 11
  • 17. Reward the Mayor 17 13 Tuesday, 16 August 11
  • 18. Get more people in your store – Hold a Swarm Badge Party 18 Tuesday, 16 August 11
  • 19. Track your checkins & trends 19 15 Tuesday, 16 August 11
  • 20. You can call me Loyal A Manifesto to the Loyal. ★ Your loyal and best customers don’t have to check-in every day. ★ Your loyal customers rave about you. Loyalty is the Recommend and Add Tips for you. best ‘badge’ to ★ What are you doing for them? earn on Foursquare. read more about it. 20 Tuesday, 16 August 11
  • 21. 11 step guide to Foursquare 1. Be a Pro at Foursquare 2. Claim your business on Foursquare 3. Create your own brand identity in Foursquare 4. Add a prize or incentives for people to visit your shop 5. Reward the Mayor 6. Add Tips & To Do’s to your stores 7. Put Stickers or Posters in Store 8. Hold a Foursquare Swarm Badge Party 9. Track Checkins & Trends 10.Promote Foursquare on Twitter, Facebook & your website. 11. Focus on returning and loyal customers 21 Tuesday, 16 August 11
  • 22. How much time does this take? Don’t worry! YOU CAN You determine the SPEND AS time you want to spend on Social LITTLE AS 30 Media or LOLling MINUTES around with your EACH DAY customers. 22 Tuesday, 16 August 11
  • 23. Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Viral • Magazines • E-mail • Blog • Expos & Trade Shows • CRM • Mobile • Tele-sales • How to Videos • Direct Mail • Banner Ads • Radio • Search • TV • SEO 23 Tuesday, 16 August 11
  • 24. Get some single- Bri3sh  Interac3ve  Media   Associa3on  -­‐  Member mindedness in your marketing. For great ideas & to get in contact, visit: This  work  is  licensed  under  the  Crea3ve   DamienSaunders.com Commons  A7ribu3on-­‐NonCommercial-­‐ ShareAlike  License.   To  view  a  copy  of  this  license,  visit   M: +447919110638 h7p://crea3vecommons.org/licenses/ by-­‐nc-­‐sa/3.0/;  or,  (b)  send  a  le7er  to   T: damiensaunders Crea3ve  Commons,  171  2nd  Street,   Suite  300,  San  Francisco,  California,   94105,  USA. Tuesday, 16 August 11