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Cloud marketing with google damion brown

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From the hitit.digital conference 2019

Publié dans : Données & analyses
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Cloud marketing with google damion brown

  1. 1. Damion Brown Data Runs Deep, Melbourne, Australia @thatsdamion Cloud Marketing With Google
  2. 2. Hello!
  3. 3. How does this help marketing?
  4. 4. Attraction
  5. 5. Attraction Conversion
  6. 6. Attraction Conversion Retention
  7. 7. Attraction Data-Driven Creative
  8. 8. Impressions Clicks CTR CPC Bounce Rate Conversions Cost per Conversion
  9. 9. Cloud Vision API - see http://drd.fish/cloud-creative
  10. 10. Cloud Vision API - see http://drd.fish/cloud-creative
  11. 11. Data-Driven Creative Cloud Vision API - see http://drd.fish/cloud-creative
  12. 12. Lift n’shift
  13. 13. Attraction Data-Driven Audiences
  14. 14. https://needlanalytics.com/
  15. 15. https://needlanalytics.com/
  16. 16. Conversion Intelligent Pre-Fetching
  17. 17. drd.fish/iih-pre-fetch Sample code for Google Cloud Platform: drd.fish/gcp-pre-fetch
  18. 18. This is your site without & with Fetch X Prefetching eliminates the DNS lookup, initial connection, and SSL handshake. It also significantly reduces the time to first byte (TTFB) and content download time. Example: https://datarunsdeep.com.au/who-we-are
  19. 19. Conversion CRM Personalisation
  20. 20. http://drd.fish/cloud-personalisation
  21. 21. http://drd.fish/cloud-personalisation
  22. 22. http://drd.fish/cloud-personalisation
  23. 23. Grab the code and try it out! drd.fish/cloud-personalisation
  24. 24. Retention How can we stop people leaving?
  25. 25. 36The Products logos contained in this icon library may be used freely and without permission to accurately reference Google's technology and tools, for instance in books or architecture diagrams.
  26. 26. 37The Products logos contained in this icon library may be used freely and without permission to accurately reference Google's technology and tools, for instance in books or architecture diagrams. Calls Sentiment Analysis Architecture: General > Calls Sentiment Analysis Recordings Bucket Cloud Storage Call Centre Recordings Create Transcripts Cloud Speech-to-Text Transcripts Bucket Cloud Storage Analysis & Activation Semantic Analysis Look for: ● Likelihood to churn ● “Cancel” ● “Not happy” ● Negative sentiments Dispatch Measurement protocol hits Cloud Functions Associate Client IDs and User IDs with segment categories Google Analytics Google Marketing Platform Audiences Utilise for remarketing, marketing suppression, and personalisation Analysis Toolset ML Cloud ML BigQuery ML BigQuery Natural Language API
  27. 27. So how do I get started?
  28. 28. Google BigQuery owox.com
  29. 29. http://drd.fish/bq-warehouse
  30. 30. So are we all going to be replaced by robots?
  31. 31. @thatsdamion

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