This document summarizes the IAB Adex Benchmark 2012 study on the European online advertising market. It found that the total value of the European online ad market in 2012 was €24.3 billion, an 11.5% increase from 2011. Search advertising continued to be the largest format with 48.8% of total online ad revenues, though display and classifieds/directories also saw growth. The top 5 European markets (UK, Germany, France, Russia, and Italy) accounted for over 69% of total online ad spend. The report also examined growth trends by country and format, the rise of mobile and video advertising, and projected continued growth in online advertising driven by new devices and platforms.
11. …tectonic shifts are characterizing ad markets…
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Indonesia Argentina China Brazil Russia Mexico UK Germany France Spain Italy
CAGR of Total Media Ad Revenue (2011-2017)
Source: IHS Electronics & Media