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Seo food wine_13
- 2. P&G, VW, Audi, Pfizer, Hard Rock Hotel, Revlon, Almay, Jurlique, Barclays, iHeartRadio, Sony Music, Pep Boys, Morgans Hotel Group, Kaplan, Prudential, Century21, Novartis, GSK, Microsoft @dancristo
- 5. @nicolehcook
- 7. Meet Kate • Loves cooking • Getting into photography • Starting a new food blog
- 8. Getting Started What is SEO?
- 9. SearchMetrics 2013: Search Signals
- 10. SearchMetrics 2013: Top Signals
- 11. MOZ 2013: Ranking Factors
- 12. MOZ 2013: Ranking Factors
- 13. MOZ 2013: Ranking Factors Social signals were some of our highest correlated factors, with Google+ edging out Facebook and Twitter
- 14. MOZ 2013: Ranking Factors
- 15. Getting Started How do I get started?
- 16. Blogging Platform Options Owned by Google Owned by Automatic Owned by You Owned by Yahoo!
- 18. What plugins do I need?
- 19. EasyRecipe PLUS
- 20. GetMeCooking
- 21. Ziplist
- 22. Getting Started Now what do I do?
- 23. 23 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
- 25. 25 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
- 28. 28 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
- 32. Getting Started How do I get more links?
- 33. Building Links
- 34. 34 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
- 35. SEO / Social Cycle Content is created Initial shares Syndicated shares Content is ranked Users discover content through search Users like content and follow Becoming Initial sharers Social Search Dynamic
- 36. Content Distribution Tribe You Followers Followers Fans Readers Followers Fans Bloggers Followers Fans Content shows in search results Tribe Marketing
- 37. 37 Planning Research, ideation and strategy Measurement Listening, tracking and performance analysis Development Content creation and asset management Distribution Content placement and syndication Optimization Search, Social and usability optimization 1 2 3 4 5 Content Marketing
- 38. How do I measure my progress?
- 39. How do I measure my progress? Rankings Traffic Conversions ROI
- 40. Measuring Progress What is ROI?
- 41. Return on Investment (Revenue – Costs) -------------------------------------- Costs = ROI
- 42. Getting Started That was GREAT!
Notes de l'éditeur
- Consulting Job – appetite t for this.NEW ROLE TO DELIVERY – WE DON’T HAVE THEM+ VERY SENIOR+ SOMEONE TO BEST IDEA FORWARD+INCENTIVES ALIGNEDRather than title things earned and owned maybe consider PROGRAMMING and OPTIMIZATIONAnswer’s Questions:+ How to program your content+ Owned: Create amazing experiences - but you create them as “earned and owned” because your programming can get into places that paid can’tUse Case: I would pay for a strategy that gets me strategic content that makes my brand look like Red Bull.Our strategies help you tap the potential of owned and earned channels with clear strategies that guide real time programming and optimization of viral content assets across earned and owned channels.Our strategies ensure the development of a significant body of viral content assets (video, text, image) and distribute it with the proper cadence across a massive distributing networkOur strategies ensure that your brand knows what to create and how to distribute it in real time. you know what to create, create it and push it across a burgeoning distribution networkHow do we ensure that we have a significant volume of vial assets created, manages and monitored across channels/The Opportunity: Could be solid to a brand that doesn’t do anythig or one that does a lot like subways.