How Social Media and Location-Based Apps Are Changing Retail Shopping
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Our habits as consumers are changing offline as well as online. We "hack" retail by finding loopholes, coupons, deals and tricks that get us what we want. We circumvent artificial boundaries such as borders by "spoofing" locations and we receive products via legal middle-men. At the same time these online tricks are moving offline again with the advent of location based marketing via Foursquare and Facebook. This presentation gives a quick overview of an emerging field that is changing rapidly.
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How Social Media and Location-Based Apps Are Changing Retail Shopping
- 1. S hopping goes Social how our habits as consumers are changing
- 2. A quick glimpse into the future technolgically and sociologically
- 3. Retail hacking Source: Wired US 12/10
- 4. Retail hacking “Hacking” the usual way of shopping by using the internet Source: Wired US 12/10
- 5. Retail hacking “Hacking” the usual way of shopping by using the internet Cupons, sharing special offers, loop-holes, tricks ... Source: Wired US 12/10
- 6. Retail hacking “Hacking” the usual way of shopping by using the internet Cupons, sharing special offers, loop-holes, tricks ... “Shopping is a contact sport” Source: Wired US 12/10
- 7. Retail hacking “Hacking” the usual way of shopping by using the internet Cupons, sharing special offers, loop-holes, tricks ... “Shopping is a contact sport” “Suggested retail price is a blatant lie” Source: Wired US 12/10
- 8. The typic al retail hacker Source: Wired US 12/10
- 9. Young The typic al retail hacker Source: Wired US 12/10
- 10. Young High income The typic al retail hacker Source: Wired US 12/10
- 11. Young High income 60 % earn more than $50.000 / year The typic al retail hacker Source: Wired US 12/10
- 12. Young High income 60 % earn more than $50.000 / year “Stacks” methods and offer to use several money-saving tricks at a time The typic al retail hacker Source: Wired US 12/10
- 13. Cha rlotte Harrison Source: Wired US 12/10
- 14. 38 y. o. Cha rlotte Harrison Source: Wired US 12/10
- 15. Mother of two 38 y. o. Cha rlotte Harrison Source: Wired US 12/10
- 16. Competitive personality Mother of two 38 y. o. Cha rlotte Harrison Source: Wired US 12/10
- 17. Doesn’t necessarily do it for the money Competitive personality Mother of two 38 y. o. Cha rlotte Harrison Source: Wired US 12/10
- 18. Distributes food to those in need Doesn’t necessarily do it for the money Competitive personality Mother of two 38 y. o. Cha rlotte Harrison Source: Wired US 12/10
- 19. Source: Wired US 12/10
- 20. “Spends” $78.15 Source: Wired US 12/10
- 21. “Spends” $78.15 Pays $1.77 Source: Wired US 12/10
- 22. “Spends” $78.15 Pays $1.77 Gets $2.85 refunded for an incorrectly priced red bell pepper Source: Wired US 12/10
- 23. “Spends” $78.15 Pays $1.77 Gets $2.85 refunded for an incorrectly priced red bell pepper Result $1.08 profit + $78.15 worth of groceries Source: Wired US 12/10
- 24. Priceline
- 26. Priceline Hotel auction Bid on a price class, not a hotel
- 27. Priceline Hotel auction Bid on a price class, not a hotel You don’t know what hotel you’ll get - only that it will have 4 stars
- 28. Priceline Hotel auction Bid on a price class, not a hotel You don’t know what hotel you’ll get - only that it will have 4 stars Lets hotels circumvent their own pricing rules
- 29. Self-sumer “Selfsumers will not “work” alone and will collaborate to seek out and decide on their own purchasing preferences through social networking.” - PriceWaterhouseCoopers 2010
- 30. ipads spread globally via usabox
- 31. BBC Iplayer via VPN
- 32. US Itunes via ebay and giftcards
- 33. They do the hacking themselves
- 34. They do the hacking themselves But that’s not the only way to do it
- 37. Continuation of the hacker mentality
- 38. Continuation of the hacker mentality Groupon does the work for you
- 39. Continuation of the hacker mentality Groupon does the work for you Group purchases Certain number must buy, before offer is “unlocked”
- 40. Continuation of the hacker mentality Groupon does the work for you Group purchases Certain number must buy, before offer is “unlocked” Declined take-over bid from Google worth $6 billion
- 41. Technology hastens and increases social change Technology Social change Social change shapes technological development
- 42. Why now? Technology hastens and increases social change Technology Social change Social change shapes technological development
- 44. Offline again
- 45. Offline again with location based services
- 46. Foursquare Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
- 47. Foursquare “If I earn the Gym Rat badge, that says something about me that a couple of stamps on a punch card or scan of a loyalty card cannot.” Tristan Walker, head of business development, Foursquare Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
- 49. Special Offers
- 50. Special Offers Special offers linked to locations (loyalty unlocks, regular price offers)
- 51. Special Offers Special offers linked to locations (loyalty unlocks, regular price offers) Appear at check-in
- 52. Special Offers Special offers linked to locations (loyalty unlocks, regular price offers) Appear at check-in Created by the businesses themselves
- 54. Safeway & pepsico Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
- 55. Safeway & pepsico New kind of “loyalty scheme” Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
- 56. Safeway & pepsico New kind of “loyalty scheme” Check-in at Safeway and get points on your VonsClub card Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
- 57. Safeway & pepsico New kind of “loyalty scheme” Check-in at Safeway and get points on your VonsClub card Points can be spent on Pepsi-Co products Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
- 58. Safeway & pepsico New kind of “loyalty scheme” Check-in at Safeway and get points on your VonsClub card Points can be spent on Pepsi-Co products Auto check-in at cash register possible Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
- 60. Facebook “People spend over 700 billion minutes per month posting, sharing, Liking, commenting, poking, playing games, and interacting with one another as well as the content and applications that define the pervasive social ecosystem.” Brian Solis Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
- 61. Statistics! Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
- 62. Statistics! On average 130 friends Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
- 63. Statistics! On average 130 friends Fits quite well with Dunbar’s number Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
- 64. Statistics! On average 130 friends Fits quite well with Dunbar’s number Connected to 80 community pages, groups, events and Pages Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
- 65. Statistics! On average 130 friends Fits quite well with Dunbar’s number Connected to 80 community pages, groups, events and Pages Creates 90 pieces of content a month Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
- 66. From e-commerce To f-commerce
- 67. From e-commerce To f-commerce Facebook credits
- 68. From e-commerce To f-commerce Facebook credits Social Graph: Your 130 friends follow you round the web
- 69. From e-commerce To f-commerce Facebook credits Social Graph: Your 130 friends follow you round the web and can be used on external sites (Facebook Connect)
- 70. From e-commerce To f-commerce Facebook credits Social Graph: Your 130 friends follow you round the web and can be used on external sites (Facebook Connect) Our social graph reveals a lot about our purchasing habits
- 72. Facebook Deals
- 74. Places
- 76. Places Check-in like Foursquare ONLY check-in, no game aspects (points) or reviews
- 77. Places Check-in like Foursquare ONLY check-in, no game aspects (points) or reviews Not rolled out globally yet
- 79. Facebook Deals
- 80. Facebook Deals Linked to Places
- 81. Facebook Deals Linked to Places Shown at check-in
- 82. Facebook Deals Linked to Places Shown at check-in “Regular” offers
- 83. Facebook Deals Linked to Places Shown at check-in “Regular” offers Loyalty based offers
- 84. Facebook Deals Linked to Places Shown at check-in “Regular” offers Loyalty based offers Social offers where several of your friends check-in at the same time as you
- 85. Facebook Deals
- 86. Linked to physical stores Facebook Deals
- 87. Linked to physical stores Facebook Deals
- 88. Wrap-up
- 89. Wrap-up Offline to online - and back again
- 90. Wrap-up Offline to online - and back again Your friends, activities, “likes” and habits follow you around the web via constructs such as Facebook’s Social Graph
- 91. Wrap-up Offline to online - and back again Your friends, activities, “likes” and habits follow you around the web via constructs such as Facebook’s Social Graph Turning in to a refined social version of the filtering we already know today
- 92. Wrap-up
- 93. Wrap-up Both a new way of showing “traditional” offers
- 94. Wrap-up Both a new way of showing “traditional” offers ... and a way of creating new types of offers: Groupons, expanded loyalty programs and social offers, where your friends check-in with you
- 95. Wrap-up Both a new way of showing “traditional” offers ... and a way of creating new types of offers: Groupons, expanded loyalty programs and social offers, where your friends check-in with you The most important part of all this is still the experience the customers gets at point-of-sale no matter if it’s on- or offline. This experience spreads even quicker now, because he / she found the offer online in the first place!
- 96. Thanks for watching! me Twitter: @danielord Email: daniel@seismonaut.com www.seismonaut.com