Cavalletti Communications (www.cavacom.biz) and MROI (www.mroi.com.au) presentation at BNI All About Business (www.allaboutbusiness.org.au) in 2012. Find out how we can help you grow your business: Tel: +61 (0)415 273 272 Email: daniela@cavacom.biz www.cavacom.biz

1.
Marke'ng
&
Communica'ons
Team

2.
Marke'ng
Team
Kym
Heffernan

3. Kym’s
Background
-­‐
Marke'ng

4. MROI’s
Philosophy
• Large
Business
Processes
and
Exper'se
• Well
implemented
for
Prac'ces
and
Businesses
• Keys…
+
Strategy
–
Markets,
Products,
Posi'oning,
Brand
+
Implemented
well
with
great
Marke'ng
and
Sales
Systems
+
Provides
Markets,
Distribu'on,
Prospects,
Customers
and
Clients
=
Consistent
Sales
and
Profits
=
BeSer
Valua'on
for
Business
(Valua'on
=
Mul'ple
x
Profit)
Marke'ng
|
Return
On
Investment

5. What
does
MROI
Provide?

6. How
MROI
Delivers
its
Services
• Marke'ng
Consul'ng
Marke'ng
and
Sales
strategies
and
ideas
tailor-­‐made
to
meet
your
needs
with
specific
goals
and
specific
target
markets.
• Marke'ng
Contrac'ng
or
Outsourced
Marke'ng
The
Marke'ng
|
Return
on
Investment
team
can
provide
the
necessary
staff
and
resources
to
make
your
Marke'ng
Plans
come
to
life.
• Marke'ng
Agency
Services
Together
with
our
specialist
partners,
Marke'ng
Return
on
Investment
offers
you
a
one-­‐stop
shop
for
all
marke'ng
consul'ng
and
management
services,
allowing
us
to
implement
marke'ng
ac'on
plans,
as
well
as
to
create
them

7.
Communica'ons
Team
Daniela
Cavalle[
&
12
Writers

8. Daniela
Relates,
Connects
&
Educates
ü Int’l
Copywriter
&
Communica'ons
Expert
–
20
years
ü Experience
–
Marke'ng,
Content
&
Business
Development
ü Industry
Focus
–
Finance,
Crea've
&
Publishing
ü Bilingual
(English/German)
–
Understand
Cultural
Nuances
ü Exper'se
–
Corporate
Career
&
Extensive
Work
with
SME

9. What
is
that
“Copy”
in
Copywri'ng?
copy (n.)
Ø 13th Century: a written account or record
Ø 15th Century: a reproduction or transcript
Ø Any specimen of writing
“Copy” = Text
• in business marketing
• print online

10. CavaCom’s
Branding
Mantra
You
only
have
1
Chance
to
make
that
crucial
1st
Impression

11. CavaCom
Makes
Your
Words
Work
• Business
Marke'ng
Content
Development
We
write,
edit,
consult,
mentor
ghostwrite
any
wriSen
word
for
you.
• Your
Outsourced
Comms
Department
Exper'se
on
tap
–
without
the
staffing
cost.
• OneStop
Crea've
Agency
Services
We
project
manage
the
experts
–
so
you
can
concentrate
on
doing
your
core
business.
If
you
can
read
it
–
we
can
write
it!

12. We
Go
Beyond
Copywri'ng
If
you
can
read
it
–
we
can
write
it!
• Wri'ng
/
Ghostwriting
• Edi'ng
• Consul'ng
• Book
Mentoring
• Teaching
Workshops
• Crea've
Project
Management

13. CavaCom’s
Agency
Model
Benefits
of
a
Team
vs.
Soloist
Writer:
• A
large
Pool
of
Exper'se
• No
Down'me
(no
key-­‐person
risk)
• Available
when
YOU
need
us
• Consistency
/
Partnership
• Cost-­‐effec've
(knowledge
retained)

14. What
is
“Ghost”
Wri'ng?
ghostwriter (noun)
A person whose job it is to
write material for
someone else who is the named author

15. Choose
Your
Words
Wisely
For
a
company
its
brand
is
like
a
reputa'on
for
a
person
Hard
To
Build
Easy
To
Lose

16. Your
Brand
-­‐
A
Consistent
Voice
Tenders
/
RFPs
Your
Business
Book
Websites
Financial
Reports
Brochures
Blogs
Case
Studies
Company
Profile
Social
Media
Press
Releases
Magazine
Ar'cles
E-­‐Books
Internal
Communica'ons
White
Papers
SEO
Wri'ng
Workshops
/
Conference
Vision/Mission
Statements
Brand
/
Style
Guides
Manuals
PowerPoint
Presenta'ons
Product
Launches
If
you
can
READ
it,
CavaCom
can
WRITE
it.

17. Visibility
+
Credibility
=
Profitability?
V
+
C
=
P
There
i???
s
more
to
it!

18. Go
Beyond
V
+
C
=
P
V
+
C
=
P
V+C+P
=
Success

19. V+C+P
=
Success

20. Visibility
–
Find
the
Perfect
Client

21. Visibility
–
Have
a
Clear
Message
Have a
clear,
distinct
consistent
message

22. Visibility
–
In
the
Right
Channels
The
“Zero Moment
Of Truth”

23. Credibility
–
Deliver
on
Your
Promises

24. Credibility
–
Ideal
Distribu'on
Build Distribution
- So Others Tell Others

25. Credibility
–
Tell
the
World!
“My business partner and I are extremely
happy with the results provided by Daniela
and her team at Cavalletti
Communications.
They provided us with great copy that since
netted our business clear results.
Rob Russell,
Director

26. Profitability
-­‐
Build
RelaEonships

27. Profitability
–
Measure
KPIs
Measure Marketing Sales KPIs

28. Profitability
–
Refine
What
Works

29. MROI
+
CavaCom
=
Success
Visibility
+Credibility
+Profitability
=
Success that lasts

30. Why
Work
with
MROI
CavaCom?
• Marke'ng
Planning
and
Execu'on
• Cost
Effec've
Synergy
• Experts
on
Tap
• Proven,
Fast
Las'ng
Results

31. Ideal
Referrals
for
V+C+P=S
• Legal
• Bookkeeping Accounting
• Financial Planning related
• Engineering
• IT Technical Services

32. Thank
You
for
Listening
Marke'ng
Communica'ons
Team