5. What we do
For 6 to 12 year old children who are
eager to expand their life
experiences, Deedeet offers a variety
of fun, child centric, peer to peer,
project based learning adventures.
6. How it works
Play Peers
Parental Control Project Editors
+ Dashboard
PROJECT CATEGORIES
Cooking Pets
Kits
Music Build
Garden Social
8. Parents need it
“ Would love to hear more about
what you are planning!
“ ”
I did project based teaching at
school I used to work in Nice
”
, the results were unreal !
“ Keep me up to speed with what
are you planning here.
9. Parents are ready to pay
Source: GSV Advisors, Education
Educational gaming market : $4 B in 2015 Sector Factbook 2012
5 4.2
4
3 2.1
2
1
0
2012 2015
Monthly budget for Acceptable monthly
afterschool ativities subscription fee
MIDDLE INCOME MIDDLE INCOME
€ 100-300 € 10-20
UPPER INCOME UPPER INCOME
€ 500+ € 50+
10. Freemium business model
Monthly
Subscriptions
for online
projects
€ 10-20
Free Purchase of
online project kits
projects € 20-100
11. Team
Omnia - Founding Director of Reach Out To Asia, an
LEAD
educational NGO in 12 Countries, parent of 2.
Daniele – 15 years of PowerPoint+Excel, parent.
BIZ
Awad -M&A and Finance, 2Y XP, bro’ of 3.
Leonardo - Researcher, Software Engineer, 6Y XP.
DEV
Pierre - Engineer + Web developer + Designer.
Dai - Designer + Engineer, 6Y XP, lots of nephews.
DESIGN
Sam - Graphic Designer, 3 siblings.
16. Go to Market
Parents and
Public
teachers Marketing
Organisations
Associations
• Endorsements • Lobbying for • Blogging
• Free trials visibility • Education
• Magazine • Participation in bloggers
reports educational • SEO
• Content projects • Press –
creation • NGOs for cobranding
• Siblings developing content
countries • Edu fairs
17. Competition
Tutoring
Monthly Direct Activities
budget after-school
Games Crafting
18. Competition
Item PBS Kids Built By Kids K’Nex Build and PCS
Grow
Child Centric Only physical None None None Only physical
Learning
Peer to Peer None None None None None
Learning
Effective Very attractive Poor visuals and Not for kids For young 4-6 year Not for kids
Functional and engaging, designs old children
and Visual
Design
Competitive Fun interactive Simple, tangible Parent Simple, known, Quality content for
Advantage workshops interaction tangible, social teachers
Competitive must physically No fun and lacks Very parent and Physical product in Not advanced
Disadvantage participate in interaction teacher oriented digital moving enough. Children
activities world can outgrow quickly
19. Strategic positioning
Expensive
DEEDEET will be
Built
positioned as a cutting PBS By
PBS Kids
edge, premium child Kids
centric and peer to K’Nex
peer learning and
entertainment product Entertainment
Build
Learning
Value Value
with a higher perceived and
Grow
value than price.
Inexpensive
