3. In the world of search engine
optimization (seo), a lot of your success
depends on your keywords.
4. So if you‟re selling yoga classes, then “yoga”
would make sense to use as a keyword in your
optimization. The problem with that however,
is there are 100,000‟s of other people already
ranking for this keyword which means the
competition for this keyword is very strong.
5. This affects two different optimization
strategies:
Organic Optimization – Organic searches
are hard to get for this word because so many
well ranked sites already are ranking for this
keyword, so it‟s almost impossible to get to
the „first page of Google” with that phrase as
your primary keyword
6. Pay-per-Click Optimization – Pay-per-Click
campaigns often use a bidding process, so the
single word “yoga” will be very expensive to use
as a primary keyword if you want your ads “on
the first page of Google”.
So now we come to the long-tail keyword. The
long tail is a group of words which naturally
describe the content you‟re optimizing for, so
keeping the “yoga” keyword in mind, a long tail
keyword for this phrase might be “beginners yoga
class”.
7. The long tail aspect means two things:
Length – The length of the keyword is usually
2 – 5 words in length
Longevity – It is assumed the longevity of the
long tail keyword is longer than the single
phrase, because savvy searchers will abandon
the single word search as long tails give more
defined search results
8. So if you are trying to optimize your business,
then think about some long tail keywords
pertaining to your products and services and
contact Quantum SEO Solutions if you
would like some advice!
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